Brandfetti  By  cover art

Brandfetti

By: Anita Siek
  • Summary

  • A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
    ©Copyright 2023 Anita Siek
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Episodes
  • How to write copy that is sticky and unforgettable
    Apr 25 2024

    Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.

    In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.

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    Doors to WYW open on the 30th of April, want to get a taster of what it's like?

    Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words

    Join us now: www.wordfettigroup.com/masterclass

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    9 mins
  • How she launched her new website and secured $15K in her first month with Stacey Hatfield
    Apr 23 2024

    Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.

    Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.

    In this episode we speak to:

    • The gap between having a vision, and not knowing how to best convey it;
    • Finding her brand voice and the 1 activity that really helped her document her voice;
    • How she wrote her website in 2 days;
    • How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.

    ___

    Doors to WYW open on the 30th of April, want to get a taster of what it's like?

    Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words

    Join us now: www.wordfettigroup.com/masterclass

    Show more Show less
    40 mins
  • CONVERSION SERIES | How to create a sales engine that hums on autopilot
    Apr 18 2024

    The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.

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    ***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!

    Join us now: www.wordfettigroup.com/masterclass***

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    14 mins

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