Episodios

  • How to be Magnetic and Unapologetically Take Up Space with Erika Cramer
    Dec 30 2025

    Know you've been playin' it SAFE and SMALL this year? Oh boy, this episode is for you. You're gonna wanna press play on this eppy immediately.

    In this episode, I sat down with Confidence Coach, Erika Cramer (aka @thequeenofconfidence), for a deep, hilarious, and hella raw convo on confidence, courage, and showing up even when you're covered in proverbial (and sometimes literal ) poo

    We dive into:

    • Why so many smart, talented women still feel like they need permission to take up space
    • What it actually takes to build real confidence (hint: it's not about being fearless)
    • The power of owning your story, your voice, and yes, your weirdness
    • That one belief that's keeping you stuck (and how to start rewriting it, today)

    Erika drops truthbombs, fire analogies, and the kind of mindset reframe magic that'll make you wanna throw your hands in the air and say: "YEP. I needed to hear that."

    Hit play and let this convo be the kick in the pants you didn't know you needed.

    FREEBIE ALERT!

    Want to get 5 e-lessons to level-up your copy game?

    Snag it here → https://wordfettigroup.com/freebieCome hang with me on the 'gram: @anitasiek

    And follow the crew: @wordfetti

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    38 m
  • The End-of-Year Exercise I Swear By (And You Can Steal It)
    Dec 22 2025

    Tis the season of END OF YEAR REFLECTIONS, and in today's episode, I'm going to be sharin' with you my EXACT ritual each year, so that you can swipe it and do a "review and preview" exercise for 2025 and 2026 too.

    In this episode I dive into:

    ✅ My 2-part "Review + Preview" ritual I've used for the last 8 years

    ✅ The 7 deep-dive journaling questions I'm reflecting on this year

    ✅ The future self writing exercise I swear by (manifestation meets strategy)

    ✅ And for the first time ever… I'll be revealing my "word" for 2026

    *PSSST! We are almost 60% sold out of gather 2026 tickets, grab your ticket NOW to be in the room where we'll be filling it with the conversations, ideas and people to take your business to the next level: wordfettigroup.com/gather *

    Can't wait to meet you IRL!

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    24 m
  • How I Saved Me + My Team 60+ Hours a Month With AI
    Dec 16 2025

    Wanna know how me (and my team) are saving 60+ hours a month right now?

    In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality.

    In this episode I share:

    • The one app I use to brain-dump ideas on the go (even while nap-trapped)
    • How I've trained custom GPTs to help my team move faster (without bottlenecking me)
    • Why our AI-powered Fetti Bot is now one of the most powerful tools in our biz

    Curious how this could look for your business? Tune in.

    And come follow me on IG: @anitasiek and the crew at @wordfetti

    FREEBIE ALERT!

    Want to get 5 e-lessons to level-up your copy game?

    Snag it here: https://wordfettigroup.com/freebie

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    13 m
  • Where I've Been (and Why I Ghosted My Own Podcast for 6 Months)
    Dec 9 2025

    HOLLLLLY SMOKES. Hold my cuppppp. I am back.

    After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all.

    In this episode I share:

    • Why I took a 6-month break from the pod (and why I didn't feel guilty about it)
    • The hard truth about creating content from pressure vs. pleasure
    • How I've redefined "creating content" and doing business in this new era (hi mamahood x business)
    • Sneak peek at the 3 mega projects me and my team have been working on behind the scenes

    You can learn more about our in-person event, gather here

    And come follow me on IG: @anitasiek and the crew at @wordfetti

    FREEBIE ALERT!

    Want to get 5 e-lessons to level-up your copy game?

    Snag it here: https://wordfettigroup.com/freebie

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    33 m
  • From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks
    May 13 2025

    And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.

    In our conversation we dive into:

    • How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW
    • Why understanding the objective of what you're writing is key
    • What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there
    • Expressing her personality authentically and how that helped her stand out

    You can follow Kate personally here: https://www.instagram.com/sbceventsau

    *Want to be my next success story?!*

    DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

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    39 m
  • Shifts in the Business Landscape (and What Your Audience Needs Right Now)
    May 6 2025

    You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.

    (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass "3 secrets to writing words that do the selling for you in 2025")

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    20 m
  • The Truth About Showing Up Online (When You're Scared AF)
    Apr 29 2025

    I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.

    Take a listen into this episode, where I dive into:

    • The real reason you might feel creatively blocked (and it's not a lack of strategy)
    • How perfectionism is the sneaky gremlin sabotaging your visibility
    • 2 powerful questions to break free from limiting beliefs
    • The simple mindset shift that changes how (and why) you show up online

    *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*

    *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

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    14 m
  • How Nailing her Messaging Helped Her Grow her Revenue by 83% with Jaimi Rajendran
    Apr 22 2025

    In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from "I hate selling myself" to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.

    Inside this episode, we chat:

    • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy.

    • The biggest mindset shift that helped her go from invisible to confident online

    • How she shows up consistently (even with a toddler in tow)

    Interested in joining WYW next time we open doors (in 2 weeks?!), click here to join the waitlist: www.wordfettigroup.com/wywwaitlist

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    39 m