Branded Search (and Beyond) with Jason Barnard Podcast Por Jason Barnard arte de portada

Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard

De: Jason Barnard
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The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!© Kalicube SAS Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Eli Lopian with Jason Barnard on Fastlane Founders And Legacy. AICracy

    Eli Lopian with Jason Barnard on Fastlane Founders And Legacy. AICracy
    Sep 30 2025
    Eli Lopian talks with Jason Barnard about AICracy. Could an AI be your most valuable co-founder, guiding your company to its next major milestone? In this episode, we sit down with Eli Lopian, the visionary Founder and CEO of Typemock and author of AICracy. Drawing from decades of experience building AI-powered tools for mission-critical industries, Eli reveals how the same large-scale AI concepts that could shape future governance can be scaled down to revolutionize your business strategy. This conversation delivers battle-tested strategies for entrepreneurs, consultants, and business leaders, showing you how to future-proof your leadership and gain an unmatched competitive edge. Listen now to gain a systematic approach to leveraging AI as your ultimate strategic partner. #Entrepreneurship #AIStrategy #BusinessLeadership #FutureOfWork #TechInnovation #AICracy #LegacyBuilding Links to pieces of content relevant to this topic:https://www.aicracy.com/Eli Lopian Join Eli Lopian and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 30 September 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=XbQij4hPjcI Organized by Kalicube®.
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    13 m
  • Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust

    Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust
    Sep 23 2025
    Brett Farmiloe talks with Jason Barnard about scaling trust. Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing. Get ready for a deep dive on: The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement AI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithms Quality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where "the smartest marketers have no idea what's gonna work" The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomes Reverse-engineering competitor success: Using AI tracking platforms to audit what's working for industry leaders and identifying citation gaps in your media strategy Network-first approach: Why relationship building with journalists and direct outreach ("Hey, I came across this article...") beats generic pitching in 2025's fragmented media landscape This episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery. #ScalingTrust #MediaStrategy #ExpertEconomy #AIVisibility #AuthorityBuilding #FastlaneFounders #BrettFarmiloe #Featured #HARO #MediaPlacement #ThoughtLeadership #BusinessGrowth #DigitalAuthority #ContentStrategy #MediaOutreach #PRStrategy #EntrepreneurBranding #BusinessInfluence #ExpertPositioning #TrustBuilding What you’ll learn from Brett Farmiloe This episode was recorded live on video September 23rd 2025 https://www.youtube.com/watch?v=vkwGY1SwkDU Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett Farmiloe The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube®.
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    21 m
  • Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise

    Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise
    Sep 16 2025
    Zac Gregg talks with Jason Barnard about signal over noise. Signal Over Noise! Zac Gregg—Co-Founder & Managing Partner of Vital Design—Reveals How to Cut Through Industry Confusion and Find Your True Market Focus Zac Gregg, co-founder and managing partner of Vital Design (one of New England's top digital marketing agencies), shares the strategic pivot that broke his company through the dreaded $1 million ceiling. Drawing from his 20+ years of leadership experience taking multiple companies public, Zac reveals how to identify genuine market signals hidden within industry noise and build unstoppable growth momentum. Get ready for a deep dive on: Breaking the $1M ceiling: How specializing in digital marketing instead of traditional branding transformed a project-based business into a $25M recurring revenue machine The signal vs. noise framework: Why clients say they want rebrands and websites but really need traffic, leads, and revenue—and how to hear what they're actually asking for Industry specialization secrets: The bold Cardinal agency case study that threw away 19 industries to dominate one—and why the algorithms reward laser focus The cobbler's children principle: How Vital invests $50K monthly in their own marketing to become the biggest sandbox for client learnings AI-era positioning strategy: Why being a generalist is "a very bad place to be" and how to become the expert content that powers LLM models The 80/20 specialization rule: How Vital focuses 80% on higher education while strategically maintaining 20% in B2B manufacturing and e-commerce Niche-down decision framework: The one, three, and five-year goal system for strategic focus without abandoning profitable existing clients This episode delivers battle-tested strategies for agency owners, service providers, and entrepreneurs ready to break through revenue plateaus by finding their signal in the market noise. #SignalOverNoise #DigitalMarketingAgency #BusinessGrowth #MarketingStrategy #IndustrySpecialization #FastlaneFounders #ZacGregg #VitalDesign #AgencyGrowth #BusinessScaling #MarketingFocus #RevenueGrowth #EntrepreneurStrategy #BusinessPivot #MarketingAgency #BusinessBreakthrough #NicheMarketing #AgencyLife #BusinessLeadership #MarketingExpert What you’ll learn from Zac Gregg This episode was recorded live on video September 16th 2025 https://www.youtube.com/watch?v=i1X1EHRhFLw Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/episode-368-scaling-digital-marketing-for-specialized/id1193085635?i=1000684866511https://open.spotify.com/episode/7G0gdfm3qbgofWxhXzaS6tZac Gregg The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube®.
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    26 m
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I have been an SEO practitioner for over a decade and Jason’s teachings have blown up my previous understanding of semantic SEO, branding, data, and what Google is really doing. His podcasts, webinars, books, tools, and courses on Kalicube have led me to rethinking and redeveloping my approach to both enterprise SEO and personal branding online.

Incredible insights into the brain of Google.

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