Brand Strategy Unwankified Podcast Por Bec Hughes | Brand Strategy Mentor arte de portada

Brand Strategy Unwankified

Brand Strategy Unwankified

De: Bec Hughes | Brand Strategy Mentor
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The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!© Becky Hughes 2025 All rights reserved. Arte Economía Marketing Marketing y Ventas
Episodios
  • 117. What If You're Not Cut Out for Brand Strategy?

    117. What If You're Not Cut Out for Brand Strategy?
    Nov 26 2025

    What if you're not cut-out for brand strategy?

    What if you get it wrong?

    What if it takes too long?

    What if people think you're a fraud?

    There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy.

    In this episode I explore:

    • Why these questions are holding you back and what they really mean

    • Some better ways to frame these 'what ifs'

    • What leaning into brand strategy can do for you

    Connect with me

    Learn Brand Strategy - The Brand Method program

    Find me on Instagram
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    16 m
  • 116. This Small Upgrade Will Transform Your Positioning Strategy

    116. This Small Upgrade Will Transform Your Positioning Strategy
    Nov 18 2025

    If I could only give a client one thing to create the most strategic clarity, it would be positioning.

    It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us?

    In this episode, I break down:

    • What positioning is and why it's so essential

    • The single upgrade that makes positioning easier to build and understand

    • Why this change removes the 3 main barriers to defining a winning positioning

    Connect with me

    Learn Brand Strategy - The Brand Method program

    Find me on Instagram
    Más Menos
    12 m
  • 115. The 3 Hard Skills You Need in Brand Strategy

    115. The 3 Hard Skills You Need in Brand Strategy
    Nov 10 2025

    Designers always want to know... “what am I missing in my brand strategy process?”

    Usually it's the same things... the 'hard' skills.

    They already have the soft skills.

    Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers.

    The gap is the technical skills.

    Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions.

    In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective.

    Bec

    Connect with me

    The Brand Method program

    Free Positioning Strategy Training

    Find me on Instagram
    Más Menos
    18 m
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