117. What If You're Not Cut Out for Brand Strategy?

What if you're not cut-out for brand strategy?

What if you get it wrong?

What if it takes too long?

What if people think you're a fraud?

There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy.

In this episode I explore:

• Why these questions are holding you back and what they really mean

• Some better ways to frame these 'what ifs'

• What leaning into brand strategy can do for you

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