How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right!

In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:

• How to name your retail store, your online boutique, or your e-commerce site
• What not to name your boutique business (and common mistakes to avoid)
• How to decide on a name for your boutique that customers remember
• Why the right boutique name can actually help you charge more

Too many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.

If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.

Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

Transform Your Boutique's Profitability with Our Fall Planning Training

Are you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training,...

The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it!

From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will help you end summer strong and start fall with momentum. You’ll learn how to plan promotions that excite your customers, when to introduce fall inventory, and what to expect in the months leading up to the holiday rush.

Whether you’re navigating the summer slowdown or gearing up for your biggest boutique sales this fall, this video will help you boost profits and make smart inventory moves.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you!

Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with confidence this fall.

Whether you’re just getting started or you’re an experienced boutique owner prepping for your most profitable season yet, this boutique inventory buying guide will help you take action now.

In this episode, you’ll learn:

• How to plan your boutique product assortment based on past sales
• Where to buy inventory for fall (in person or online)
• How to set a smart buying budget by category
• When to buy boutique inventory and when to hold funds for trends
• Tips to turn inventory faster and avoid cash flow problems

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business