Episodios

  • Boutique Owner Success Story: From Underpaid and Overworked to Aligned and Profitable with Sydnie Rushing
    May 4 2025

    If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie explains why she didn’t give up on her boutique—despite facing burnout, low sales, debt, and a tough location—and how working with Emily Benson and Boutique Training Academy helped her survive the hardest years in her retail journey and come out more profitable than ever.

    If you're wondering what to do when your boutique isn’t working, how to start paying yourself from your boutique, or how to pivot your boutique business for more profit, this video is for you!

    You'll hear about:

    - How to increase boutique profit margins without losing your customer base

    - What it takes to move a brick and mortar boutique to a better location

    - How to build a boutique that feels aligned and sustainable

    - What to do when you feel like quitting your boutique business

    - Why boutique inventory planning and pricing strategy matter so much

    - How Sydnie used retail data, buying plans, and coaching to grow her boutique sales

    ... and so much more!

    🔔 Follow this podcast for more boutique owner interviews, retail strategy tips, and boutique success stories every week.


    Follow Sydnie's Boutique:

    Rushmore Boutique in St. Louis

    https://rushmoreboutique.com/pages/about

    Instagram @rushmore_boutique https://www.instagram.com/rushmore_boutique/


    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com


    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

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    53 m
  • How Tariffs Could Impact Your Boutique Business 2025 (+ Smart Inventory Tips for Small Business)
    Apr 27 2025

    If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs will impact inventory costs and retail pricing. There are certain tariff updates to watch closely in 2025 and to plan for early to stay ahead in your boutique business.

    Resources mentioned:

    U.S. Capitol Switchboard at (202) 224-3121

    National Retail Federation https://nrf.com/

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com


    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

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    14 m
  • How Much Inventory Do You Need To Start A Boutique? What To Buy For Your First Boutique Order
    Apr 14 2025

    If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this episode, you'll learn what to buy for your boutique's first order, how to price boutique items, how to calculate boutique markup, and more. If you're wondering how much money do you need to start a boutique or how to buy inventory for a boutique, you're in the right place! Tune in to learn boutique inventory tips for beginners that will make your boutique business startup a success!

    SMART START INVENTORY PLAN AVAILABLE NOW: https://www.boutiquetrainingacademy.com/offers/KYkuyZ8N/checkout

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com

    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

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    16 m
  • My Print on Demand Strategy That Makes $5K Every Month
    Apr 7 2025

    In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners.

    You’ll get an insider look at:

    🛠️ The product development process from idea to execution

    💸 A full financial breakdown of sales, profits, and pricing

    🚧 The challenges of using print-on-demand platforms like Lulu or Printify

    📈 The marketing strategies that worked—like Facebook ads, organic content, and email list building

    💡 Tips for scaling your e-commerce business with niche digital or physical products

    Whether you run a boutique, sell online, or want to launch a product that supports your audience, this video will help you understand how to:

    ✅ Diversify your income

    ✅ Leverage your existing brand

    ✅ Launch products with less risk

    👉 Watch to the end to learn the exact strategies Emily used to turn a simple idea into a profitable offer—and how you can do it too.

    Don’t forget to like, comment, and subscribe for more real talk on growing your boutique business with profit in mind!

    HIGHLIGHTS

    • I made $25,000 revenue on a digital product.
    • This video is for you if you have a boutique business.
    • I sold over 600 units in four months.
    • I've made at $88,000 from this product over time.
    • I love the idea of adding affirmations to the calendar.
    • I don't have to own inventory of it with print on demand.
    • I was paying around $22 to get it printed and shipped.

    Chapters

    00:00 Introduction to Revenue Generation with Digital Products

    00:37 Background on the Boutique Calendar Product

    02:20 Understanding Print on Demand and Digital Sales

    06:04 Revenue Breakdown and Cost Analysis

    08:06 Marketing Strategies and Facebook Ads

    11:27 Expanding Revenue Streams with Print on Demand

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com

    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com

    Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for watching!

    Más Menos
    12 m
  • Brick and Mortar Advice for 2025
    Apr 6 2025

    These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do instead if you want to grow a successful retail business in 2025. If you're a brick and mortar boutique owner wanting to get more foot traffic to your boutique and increase profits from your store, this video is for you.

    You’ll learn:

    • The truth behind the most common boutique store myths

    • Why some growth strategies that hurt brick and mortar boutiques, more than help

    • How to market your brick and mortar boutique business (even without dancing on TikTok)

    • What actually works to increase sales in a brick and mortar boutique

    • Tips to build loyal customers and real community


    👉Hit subscribe for more boutique advice and retail business tips!

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com

    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com

    Disclaimer: This is not a sponsored audio. Some links are affiliate links. Thank you for watching!

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    12 m
  • My Advice for Boutique Owners 2025
    Mar 16 2025

    If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just starting your boutique business or you’re looking for expert boutique advice to level up, this video is packed with proven strategies to help you run a successful boutique in today’s retail landscape. If you want to know how to have a successful boutique in 2025, then you need to create a clear boutique success plan that prioritizes your margins, mindset, and marketing. This video will help you avoid common mistakes, set realistic goals, and scale your boutique business effectively.

    State of the Boutique Industry Free Training: https://www.boutiquetrainingacademy.com/2025

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com

    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

    Mentioned in this episode:

    Join Boutique Training Academy Inner Circle Today!

    Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

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    21 m
  • Spring Boutique Must-Haves and Must-Do’s | Spring Ahead Series for Boutique Owners Part 4
    Mar 2 2025

    Spring is here, and that means it’s time to stock up on the spring boutique must-haves that will set your store up for success! In this video, I’ll walk you through the must-have spring items for boutiques, the best spring inventory essentials, and how to strategically stock your boutique to maximize sales this season. Whether you’re a brick-and-mortar or an online boutique owner, these spring boutique trends 2025 will help you attract customers, boost sales, and stay ahead of the competition. Ready to discover the top boutique must-haves for spring and make this your most profitable season yet? Let’s dive in!

    Learn more about Boutique Profit Accelerator: https://www.boutiquetrainingacademy.com/profitcourse


    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com


    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1


    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

    Mentioned in this episode:

    Join Boutique Training Academy Inner Circle Today!

    Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

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    20 m
  • Spring Boutique Mindset Shifts For Boutique Success | Spring Ahead Series for Boutique Owners Part 3
    Feb 23 2025

    Spring is here and your mindset as a boutique owner is more important than ever! If you want to stay motivated as a boutique owner and build a strong retail confidence mindset, you'll want to watch this video to learn the retail success mindset shifts that will help you attract more customers and build a successful, long-term boutique business. Whether you’re a seasoned retailer or just starting out, these boutique sales mindset tips will help you stay motivated and profitable in spring and all year long. Ready for a retail success mindset that sets you up for a strong year? Let’s dive in!

    https://youtu.be/jVDTNLmiFxE

    Say hi on social:

    Instagram: https://www.instagram.com/stylishandsuccessful/

    Facebook: https://www.facebook.com/stylishandsuccessful

    Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

    https://bit.ly/boostyourboutique

    Join the Facebook Group: https://www.emilyfbgroup.com

    Website: https://www.boutiquetrainingacademy.com

    Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

    Questions?

    Comment below or email me at hello@boutiquetrainingacademy.com


    Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!


    #EmilyBenson #BoutiqueBusiness

    Mentioned in this episode:

    Join Boutique Training Academy Inner Circle Today!

    Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

    Más Menos
    19 m
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