• Behind the Numbers: an eMarketer Podcast

  • By: eMarketer
  • Podcast
Behind the Numbers: an eMarketer Podcast  By  cover art

Behind the Numbers: an eMarketer Podcast

By: eMarketer
  • Summary

  • How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.
    Copyright 2022 All rights reserved.
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Episodes
  • The Banking & Payments Show: The Role of ATM’s In Retail Media | May 14, 2024
    May 14 2024

    Listen to today’s podcast episode of The Banking & Payments Show to hear an exciting discussion about retail media and the future role ATM’s will play in it. In a very engaging ‘Headlines’ segment, we inspect an article from The Financial Brand about the Chase Media Solutions platform. Learn all about how this platform enables advertisers to target Chase customers based on their purchase history and deliver ads on Chase’s digital platforms. In the ‘Story by Numbers’ segment, we investigate why ATM networks continue to grow despite the modern world enabling different ways to buy items without cash. Join the conversation as host, Rob Rubin, welcomes expert analysis from Stuart Mackinnon, COO of NCR Atleos.

    Resources mentioned in today's episode:

    https://thefinancialbrand.com/news/bank-marketing/digital-marketing-banking/chase-turns-first-party-data-third-party-cookies-crumble-176862/

    Follow us on Instagram at:

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com.

    For more information visit: https://www.insiderintelligence.com/contact/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    © 2024 EMARKETER

    Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

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    20 mins
  • The Daily: Can Snapchat Be "Less Social Media", How It Turned Revenue Around, and What Snapchat+ Is Doing for The Company | May 13, 2024
    May 13 2024

    On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

    Follow us on Instagram at:

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com.

    For more information visit: https://www.insiderintelligence.com/contact/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/daily-snapchat-less-social-media-how-turned-revenue-around-what-snapchat-doing-company

    © 2024 EMARKETER

    Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

    Show more Show less
    20 mins
  • The Weekly Listen: How Bad is "Serial Churning", New Sports Tournaments, and Can Perplexity's "Search Engine" Threaten Google? | May 10, 2024
    May 10 2024

    On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

    Follow us on Instagram at:

    https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com.

    For more information visit: https://www.insiderintelligence.com/contact/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    © 2024 EMARKETER

    Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

    Show more Show less
    38 mins

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