Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
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Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
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In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-click-buy-tune-in-ai-relevance-ends-ad-fatigue-behind-numbers
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