Becoming Preferred Podcast Por Michael Vickers arte de portada

Becoming Preferred

Becoming Preferred

De: Michael Vickers
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In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.Copyright 2025 Michael Vickers Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Alan Gregerman - The Unconventional Power of Outside Perspectives
    Oct 13 2025

    SEASON: 5 EPISODE: 34

    Episode Overview:

    Welcome back to Becoming Preferred, the podcast where we talk to the people and hear the stories and insights that can help us build better professional and personal lives.

    Have you ever wondered what separates a good idea from a truly brilliant one? Or how some companies seem to effortlessly innovate while others struggle to survive? Our guest today has made it his life’s work to answer those very questions.

    Today, we're joined by Alan Gregerman, a renowned author, speaker, and consultant who believes we all have the capacity for genius. Alan isn't just about big ideas; he's about unlocking the incredible potential that exists within each of us and the organizations we're a part of. He’s going to share how a deeper understanding of ourselves and the world around us can lead to breakthroughs we never thought possible.

    Whether you're an entrepreneur looking for that next big idea or a business professional trying to foster a culture of innovation, this episode is packed with insights you won't want to miss. Get ready to rethink how brilliance actually happens and discover the keys to becoming more creative, innovative, and successful than you ever imagined. J oin me for my conversation with Alan Gregerman.

    Guest Bio:

    Alan Gregerman is an author, speaker, entrepreneur, consultant, teacher, researcher, and community volunteer who is constantly trying to figure out how to unlock the genius in all of us and all of the companies and organizations we work for.

    Alan believes that we all have the ability to be way more creative, innovative, and successful than we ever imagined by having a better understanding of ourselves, the world around us, and how brilliance actually occurs.

    Resource Links:

    • Website: https://alangregerman.com/
    • Product Link: https://alangregerman.com/resources/

    Insight Gold Timestamps:

    05:00  I think it was your first book, The Necessity of Strangers came out in 2013

    05:41  The simple notion that 99% of all new ideas are based on somebody's thinking

    08:10  We're all innovative if we're curious

    09:23  We often think about innovation as you know, who's got a brilliant idea

    11:37  I would never start an innovative thinking session in a room with a bunch of people who come in with what they know and their expertise

    13:55 I start with purpose

    15:02  So, what you've done is you've paid to figure out how to be the best of the worst

    16:50  I ask audiences sometimes when I'm speaking, what if Apple got into your business? What would that look like?

    19:04  They need to put their best customers at the center of their business, and they need to design around them

    23:34  What kind of questions should they be asking to gain truly valuable insights?

    24:22 The second is what I call serendipity

    25:17 Strangers matter because they think differently than I do and my friends do

    27:35 We need to eat our lunch before someone else does

    29:06  I don't think being clever and curious costs money

    30:39  We're going to get out there and figure out how to be more amazing together

    32:23 We can't behave as though the world is going to stand still

    37:00  We have to create cultures in which we're open to these ideas and willing to give them a fair test

    39:36  The reality is every business can sharpen its pencil

    40:12  Releasing a new book called

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    44 m
  • Returning Guest, Cat Mulvihill – The Momentum Formula
    Oct 6 2025

    SEASON: 5 EPISODE: 33

    Episode Overview:

    Welcome back to Becoming Preferred, the podcast dedicated to empowering you to become the preferred choice in your industry, your business, and your life. Today we're tackling a topic that is essential for every entrepreneur and business professional striving for significant growth: momentum. We all have ambitious goals, but sometimes the path forward feels muddled by roadblocks, self-doubt, or just plain inertia. How do you consistently take action that truly matters? How do you move forward with genuine clarity and unwavering confidence?

    Our guest today is an expert in exactly that. She helps individuals unlock their potential by teaching them how to build and leverage momentum. She's going to share actionable strategies to overcome those persistent roadblocks and propel you towards your most important objectives. Get ready to shift from dreaming to doing, with purpose and power. Please join me in welcoming the incredible Cat Mulvihill!

    Guest Bio:

    Cat Mulvihill is an acclaimed expert dedicated to helping business professionals and entrepreneurs transform their ambitions into tangible achievements. With a focus on "Using Momentum to Take Meaningful Action Towards the Goals That Matter," Cat empowers her clients to navigate challenges, conquer self-doubt, and consistently move forward with clarity and confidence. She understands the unique pressures faced by leaders and founders, providing practical, actionable strategies to overcome analysis paralysis, leverage small wins, and sustain progress even amidst demanding schedules.

    Through her insightful coaching and proven frameworks, Cat equips individuals to identify their true priorities, dismantle roadblocks, and build unstoppable momentum towards their most significant personal and professional aspirations. Discover more about her work and how you can build your own momentum at CatMulvihill.com.

    Resource Links:

    • Website: https://catmulvihill.com
    • Product Link: https://catmulvihill.com/work-with-me/

    Insight Gold Timestamps:

    02:12 In 2024, I finally was diagnosed with ADHD

    05:17 This idea of the Momentum Formula and that there are three different roadblocks and then there are three different approaches

    07:32 You've got Method, Mode and Mindset

    10:14 A lot of people know what to do, but they don't actually have a method or a plan in place

    11:57 I call it BEEP: Biology Expectations, Environment, and Preferences

    12:39 We all naturally either meet or resist expectations

    16:18 I think where traditional advice starts to fail us is that they don't look at the why not

    19:38 How important is it to have a clarity of your values and your mindset and linking that behavior to values?

    22:45 I believe we all have blind spots

    26:44 There was still a cost because the indecision was a cost

    28:40 Over time, your preferences may change

    30:32 H ow do I make it shiny and new?

    32:36 I have actually reached out and said to another person, Hey, do you wanna be an accountability buddy on this?

    34:47 I think that it's really important to embrace discernment

    36:13 Your intuition's really quiet and fear is really loud

    37:37 Are there specific practices you recommend for revitalization?

    40:20 When you start to focus on some of those foundational habits...

    43:25 Stay curious and to sort of step into the role of an observer

    45:02 The website's catmulvihill.com

    Connect Socially:

    LinkedIn:

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    46 m
  • Peggy Sullivan – How to Beat the Busyness Addiction
    Sep 29 2025

    SEASON: 5 EPISODE: 32

    Episode Overview:

    Welcome back to the Becoming Preferred podcast, the show dedicated to helping you achieve more and reach your highest potential. Today, we have an incredible guest who is going to challenge everything you think you know about success and productivity.

    In our fast-paced world, we're taught that being busy is a badge of honor, but what if that very belief is holding you back from your true potential? Our guest is here to show us a new way. Peggy Sullivan is a renowned keynote speaker, author, and researcher who has dedicated her life to helping individuals and Fortune 500 companies break free from the "hustle culture."

    As a self-proclaimed "busyness addict in recovery," Peggy has developed a transformative, research-backed methodology called the "Busy Busting Framework," which she outlines in her latest book, Beyond Busyness: How to Achieve More with Less. Get ready to rethink your approach to work and life, as Peggy shares her powerful insights on how to achieve peak performance without sacrificing your well-being or happiness. Join me now for my conversation with Peggy Sullivan.

    Guest Bio:

    Peggy Sullivan is a renowned keynote speaker, author, researcher, and expert in the field of overcoming busyness and achieving peak performance. With years of extensive research and a transformative methodology, Peggy has helped individuals and organizations unlock their true potential without compromising well-being or happiness. Her research-backed framework has been successfully implemented by numerous individuals, teams, and Fortune 500 companies, including Google, Bank of America, Blue Cross BlueShield, and Ingram Micro.

    Driven by her mission to shift the narrative from busy to fulfilled, Peggy is dedicated to empowering individuals and businesses to prioritize meaning and happiness over the Huscle Culture. In her latest book, "Beyond Busyness: How to Achieve More with Less," she teaches her signature Busy Busting Framework, a practical three-step methodology that has already benefited thousands, guiding them away from the busy treadmill and towards a life filled with intention, fulfillment, and remarkable outcomes.

    Resource Links:

    • Website: https://www.peggysullivanspeaker.com/
    • Product Link: https://www.amazon.com/Beyond-Busyness-Achieve-Doing-Less%EF%BB%BF/dp/B0DGMPZTBG

    Insight Gold Timestamps:

    01:23 I think you wrote your book, Achieve More by Doing Less. Break Free From the Busyness Trap, for me

    03:22 I had four wake up calls

    05:55 My dad and his family escaped the Holocaust

    07:44 I knew I had a problem, but I didn't know what the solution was

    09:10 We identified 25, what we call busy habits, low value activities

    09:53 Whenever you're trying to change an addictive behavior, you have to replace it with dopamine

    11:04 An interesting concept that you introduced was the concept of time poverty

    11:44 We forget about how busyness impacts our colleagues, our friends, our workers, our families

    13:52 And there are so many "times sucks"

    15:20 It takes the average person 23 minutes to reclaim the mental state that they were in

    17:52 I researched over 12,000 people to understand what values equate to quality of life

    19:35 How do we get our mojo working in the right direction?

    20:20 Being in customer service is a really hard job

    22:07 I believe that values are very universal

    25:01 In 2023 you came out and created the busy report

    28:07 It takes daily...

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    37 m
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