SEASON: 5 EPISODE: 33

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to empowering you to become the preferred choice in your industry, your business, and your life. Today we're tackling a topic that is essential for every entrepreneur and business professional striving for significant growth: momentum. We all have ambitious goals, but sometimes the path forward feels muddled by roadblocks, self-doubt, or just plain inertia. How do you consistently take action that truly matters? How do you move forward with genuine clarity and unwavering confidence?

Our guest today is an expert in exactly that. She helps individuals unlock their potential by teaching them how to build and leverage momentum. She's going to share actionable strategies to overcome those persistent roadblocks and propel you towards your most important objectives. Get ready to shift from dreaming to doing, with purpose and power. Please join me in welcoming the incredible Cat Mulvihill!

Guest Bio:

Cat Mulvihill is an acclaimed expert dedicated to helping business professionals and entrepreneurs transform their ambitions into tangible achievements. With a focus on "Using Momentum to Take Meaningful Action Towards the Goals That Matter," Cat empowers her clients to navigate challenges, conquer self-doubt, and consistently move forward with clarity and confidence. She understands the unique pressures faced by leaders and founders, providing practical, actionable strategies to overcome analysis paralysis, leverage small wins, and sustain progress even amidst demanding schedules.

Through her insightful coaching and proven frameworks, Cat equips individuals to identify their true priorities, dismantle roadblocks, and build unstoppable momentum towards their most significant personal and professional aspirations. Discover more about her work and how you can build your own momentum at CatMulvihill.com.

Resource Links:

• Website: https://catmulvihill.com
• Product Link: https://catmulvihill.com/work-with-me/

Insight Gold Timestamps:

02:12 In 2024, I finally was diagnosed with ADHD

05:17 This idea of the Momentum Formula and that there are three different roadblocks and then there are three different approaches

07:32 You've got Method, Mode and Mindset

10:14 A lot of people know what to do, but they don't actually have a method or a plan in place

11:57 I call it BEEP: Biology Expectations, Environment, and Preferences

12:39 We all naturally either meet or resist expectations

16:18 I think where traditional advice starts to fail us is that they don't look at the why not

19:38 How important is it to have a clarity of your values and your mindset and linking that behavior to values?

22:45 I believe we all have blind spots

26:44 There was still a cost because the indecision was a cost

28:40 Over time, your preferences may change

30:32 H ow do I make it shiny and new?

32:36 I have actually reached out and said to another person, Hey, do you wanna be an accountability buddy on this?

34:47 I think that it's really important to embrace discernment

36:13 Your intuition's really quiet and fear is really loud

37:37 Are there specific practices you recommend for revitalization?

40:20 When you start to focus on some of those foundational habits...

43:25 Stay curious and to sort of step into the role of an observer

45:02 The website's catmulvihill.com

Connect Socially:

LinkedIn:

SEASON: 5 EPISODE: 32

Episode Overview:

Welcome back to the Becoming Preferred podcast, the show dedicated to helping you achieve more and reach your highest potential. Today, we have an incredible guest who is going to challenge everything you think you know about success and productivity.

In our fast-paced world, we're taught that being busy is a badge of honor, but what if that very belief is holding you back from your true potential? Our guest is here to show us a new way. Peggy Sullivan is a renowned keynote speaker, author, and researcher who has dedicated her life to helping individuals and Fortune 500 companies break free from the "hustle culture."

As a self-proclaimed "busyness addict in recovery," Peggy has developed a transformative, research-backed methodology called the "Busy Busting Framework," which she outlines in her latest book, Beyond Busyness: How to Achieve More with Less. Get ready to rethink your approach to work and life, as Peggy shares her powerful insights on how to achieve peak performance without sacrificing your well-being or happiness. Join me now for my conversation with Peggy Sullivan.

Guest Bio:

Peggy Sullivan is a renowned keynote speaker, author, researcher, and expert in the field of overcoming busyness and achieving peak performance. With years of extensive research and a transformative methodology, Peggy has helped individuals and organizations unlock their true potential without compromising well-being or happiness. Her research-backed framework has been successfully implemented by numerous individuals, teams, and Fortune 500 companies, including Google, Bank of America, Blue Cross BlueShield, and Ingram Micro.

Driven by her mission to shift the narrative from busy to fulfilled, Peggy is dedicated to empowering individuals and businesses to prioritize meaning and happiness over the Huscle Culture. In her latest book, "Beyond Busyness: How to Achieve More with Less," she teaches her signature Busy Busting Framework, a practical three-step methodology that has already benefited thousands, guiding them away from the busy treadmill and towards a life filled with intention, fulfillment, and remarkable outcomes.

Resource Links:

• Website: https://www.peggysullivanspeaker.com/
• Product Link: https://www.amazon.com/Beyond-Busyness-Achieve-Doing-Less%EF%BB%BF/dp/B0DGMPZTBG

Insight Gold Timestamps:

01:23 I think you wrote your book, Achieve More by Doing Less. Break Free From the Busyness Trap, for me

03:22 I had four wake up calls

05:55 My dad and his family escaped the Holocaust

07:44 I knew I had a problem, but I didn't know what the solution was

09:10 We identified 25, what we call busy habits, low value activities

09:53 Whenever you're trying to change an addictive behavior, you have to replace it with dopamine

11:04 An interesting concept that you introduced was the concept of time poverty

11:44 We forget about how busyness impacts our colleagues, our friends, our workers, our families

13:52 And there are so many "times sucks"

15:20 It takes the average person 23 minutes to reclaim the mental state that they were in

17:52 I researched over 12,000 people to understand what values equate to quality of life

19:35 How do we get our mojo working in the right direction?

20:20 Being in customer service is a really hard job

22:07 I believe that values are very universal

25:01 In 2023 you came out and created the busy report

28:07 It takes daily...

SEASON: 5 EPISODE: 31

Episode Overview:

Welcome back to Becoming Preferred, the podcast for professionals and entrepreneurs who are ready to build their expertise and dominate their industry. Have you ever felt like you're doing all the right things, but still not getting the results you want? What if the key to unlocking your next level of success isn't about working harder, but about understanding the invisible habits of thought that are running the show?

Our guest today is a world-class expert on this very topic. She is a best-selling author of the book I See You. Her work is all about helping individuals and organizations achieve more without burning out by aligning their thoughts with their goals. She is on a mission to help people get out of their own way so they can build a life and a business they love. Please join me for my conversation with Amy Kemp.

Guest Bio:

Amy Kemp is the owner and CEO of Amy Kemp, Inc. In her work within this growing company, Amy helps leaders and business professionals understand how deeply “thought habits” impact every part of their work and lives.

As a certified Habit Finder coach, Amy has led over 400 female business leaders through a four-month small group engagement called Encounter. This experience is designed to help clients replace subconscious thought habits that are no longer serving them with more healthy ones. She has worked through the Habit Finder curriculum with hundreds of leaders in one-on-one settings and with leadership teams at small and large companies.

In addition, Amy teaches two engaging online courses each year in the fall and spring that are designed to challenge and expand her clients’ understanding of themselves and to welcome new, curious people into the scope of her work. Some of the most popular topics in her library of offerings are “Money Is a Mirror” and “A Boundary Is Not a Wall.”

Finally, with the launch of her first book, I See You: A Guide for Women to Make More, Have More, and Be More – Without More Work, on February 29, 2024, Amy has created an opportunity for everyone to learn and engage with her and the principles that guide her coaching.

Resource Links:

• Website: www.amykemp.com
• Product Link: https://amykemp.com/habit-finder-assessment/

Insight Gold Timestamps:

03:47 Nobody in here is smarter than anyone else

07:24 Your work really revolves around the idea fundamentally that thought creates habit, and habit creates results

09:30 We're hardwired to survive

10:35 In the title of your book, I See You, A Guide for Women to Make More, Have More and Be More...Without More Work

12:04 The core message of the book is that you can't outwork your thought habits

12:51 Women generally still carry the absolute majority weight of the unpaid labor in our world

14:40 If in fact you're choosing to do the unpaid labor...

16:40 I think families are businesses

18:50 There has to be an intentional division of that labor that isn't just falling on one person

21:23 Your work with the Habit Finder Assessment is really the cornerstone of your coaching

23:25 Everyone has a wall when you first encounter them

24:50 You need to have more guilt free play

27:11 That's the kind of energy that grows a business or that grows your leadership

31:20 If you want to sustain any kind of discipline in that way, it has to be connected to a deeper value or a deeper purpose

31:35 Playtime is an investment in growing my income and...

SEASON: 5 EPISODE: 30

Episode Overview:

Welcome back to Becoming Preferred podcast. The podcast dedicated to providing business professionals and entrepreneurs with the strategies and mindset to not just succeed, but to truly thrive and create the life they desire. Today, we have a guest whose journey completely redefines conventional wisdom. He's a living testament that success isn't confined to traditional paths. In fact, sometimes, the most profound insights come from those who forge their own way.

Our guest is Ken Rusk, the bestselling author of "Blue-Collar Cash," host of the "Comfort, Peace & Freedom" podcast, and the visionary behind "The Path to a Successful Life" course. Ken built a remarkable empire and a life of purpose over four decades, all without a for mal higher education. He's not just building businesses, he's building lives, and fostering a truly employee-centric culture. Get ready for an incredibly insightful conversation that will challenge your assumptions and empower your professional journey. Join me now for my conversation with Ken Rusk.

Guest Bio:

Ken Rusk is a bestselling author, entrepreneur, and motivational speaker who achieved WSJ Bestseller status with "Blue-Collar Cash" during the pandemic. He hosts the podcast "Comfort, Peace & Freedom" and empowers individuals through his impactful course, "The Path to a Successful Life."

Ken's unique journey includes appearances on Fox & Friends, Tucker Carlson Tonight, and America's Newsroom. His insights have been featured in Forbes, USA Today, Fox Business, and more. Without formal higher education, Ken's diverse accomplishments include awards like Top Workplaces in Ohio and numerous Franchise of the Year honors.

As the founder of Rusk Industries, he collaborates with notable figures and supports charitable organizations. With over four decades of experience, Ken continues to inspire through speaking engagements. He's currently working on a book about fostering employee-centric business culture for growth.

Resource Links:

• Website: kenrusk.com & veteransuccess.org
• Product Link: https://courses.kenrusk.com/

Insight Gold Timestamps:

01:21 Your book, Blue Collar Cash

05:44 Did you have a paper route?

08:32 You learn by what you see sometimes

10:20 I wish they would put out the same statistics that they do for professional football players

15:37 What was the biggest lesson I got out of college?

19:04 The law of supply and demand never fails us

21:12 I don't necessarily care what you do for a living as much as I care what you do with what you do for a living

22:39 Focus on the people, not the product

23:22 I've always thought that you had to go to college to be smart enough to be an entrepreneur

25:16 I call it putting a rudder on your boat

26:54 I practice being grateful

29:46 We're going to walk a higher tightrope, but we're going to raise the net

31:23 What's the lesson here? What's the opportunity?

33:05 There's always multiple pathways of things that are happening at the

SEASON: 5 EPISODE: 29

Episode Overview:

Welcome back to the Becoming Preferred podcast. The podcast that helps business professionals and entrepreneurs go from being just another option to being the emotional favorite. Today we're addressing a topic that so many of us navigate daily: the power of quiet leadership. The business world often celebrates the loudest voice in the room, but what if the most powerful leaders are actually the ones who are thinking, listening, and observing?

Our guest today is a living testament to this idea. With over two decades as a successful product and technology executive, he's led teams and scaled startups, but he's here today as the voice of the quiet thinker. He's the host of the Powerful Introvert podcast and newsletter, and he's on a mission to help introverted professionals and leaders embrace their natural strengths and thrive on their own terms. Please join me for my conversation with Greg Weinger.

Guest Bio:

What if the best leaders weren’t the loudest voices in the room?

Greg Weinger has spent over 20 years proving that introverts and unconventional thinkers can thrive in leadership. A seasoned product and technology executive, he has helped scale startups 10X to $70M+ in revenue, leading teams that build market-leading digital products and drive business growth. A Stanford graduate, he studied English literature, creative writing, and software engineering—giving him a unique ability to blend technical expertise, storytelling, and strategic thinking to make complex ideas accessible and actionable.

Greg is the author and host of Powerful Introvert, a Substack publication and podcast dedicated to helping introverts unlock their leadership potential. A sought-after speaker, he challenges outdated leadership norms and explores how organizations can create inclusive leadership structures that embrace diverse working styles.

He is also deeply interested in the intersection of technology and personal wellness, exploring how wearable biometrics and machine learning can optimize meditation, mindfulness, exercise, and sleep to help leaders operate at their best. His mission is to redefine leadership by prioritizing self-awareness, leveraging introverts’ strengths, and creating space for different leadership styles to thrive.

Greg speaks with depth, clarity, and a touch of irreverence, delivering insights that challenge assumptions, spark new ways of thinking, and provide practical takeaways for better leadership and performance.

Greg lives in Portland, Oregon, with his wife of 25 years, their two cats, and their golden retriever, Mervin. He is a proud father of two college-aged children.

Insight Gold Timestamps:

02:11 Introverts are looking inwardly first

02:21 Extroverts, the bias is outward first, they're acting, they're emoting

04:39 They talk about ambiverts

07:02 The more prepared introverts are, the generally the better off they are going into a situation

08:23 So, what are the most damaging misconceptions about introverted leaders

09:04 Just because they're quiet doesn't mean that they don't have anything to say

12:58 Why do we have such a bias towards the extroverted leader?

14:47 There are absolutely ways to do this in a way that are authentic to you

16:32 My personal practice, I wake up earlier and I am meditating for 40 minutes to an hour

20:05 How should we approach to make that introvert feel comfortable or that extrovert feel comfortable?

21:17 Introverts like authenticity

23:25 What's your advice for turning self-doubt into a source of confidence and credibility?

25:29 When you're vulnerable, you're speaking your truth, that's authentic

27:10 The phrase is: Let the puppy tire itself out

28:18 It's a constant practice to be as present as we...

SEASON: 5 EPISODE: 28

Episode Overview:

Welcome back to the Becoming Preferred podcast, the show dedicated to helping you master your mindset, amplify your influence, and become the undisputed champion in your field. Today, we have a great guest who embodies the fighting spirit of true success. He’s a former professional boxer who has taken the discipline, resilience, and strategic thinking of the ring and translated it into a powerful framework for entrepreneurs and business professionals.

My guest is a high-performance coach, a motivational speaker, and the founder of the Man Challenge. His philosophy isn't just about winning; it's about preparing to win, recovering from setbacks, and fighting like a pro in every aspect of your life. Join me for my conversation with the extraordinary Gavin Lance Topp.

Guest Bio:

Gavin Lance Topp is a former professional boxer who began his journey with 19 amateur fights, drawn to the sport for its physical and mental challenges. He went on to win and defend the Australian Junior Middleweight Title, and after a comeback in 2005, fought five international opponents before earning a World Title Eliminator bout in Germany. At his peak, he was ranked 12th in the world

Then in 2009 founded the Fight Like a Pro Rite of Passage Program — a transformational experience designed to help men rise into their full potential as husbands, fathers, and leaders.

After leading over 3,000 men through the program, Gavin authored A Rite of Passage, which has sold thousands of copies worldwide. Then in 2019 was inducted into Queensland boxing Hall of Fame. This journey led to the creation of the Man Alive Experience, an online mentorship platform connecting with men across the globe.

Resource Links:

• Website: www.gavintopp.com
• Product Link: https://gavin-topp.mykajabi.com/manchallengetickets

Insight Gold Timestamps:

02:42 W hen you're the new kid in town, sometimes you've got to fit in

05:51 Unless my heart was in it, I'm not doing it

06:56 You either compete or you create

08:24 My first book, A Rite of Passage for the Modern Man

08:57 There's 3 men inside every man

11:22 There's always more in a man than what he realizes

13:11 An angry guy is an easy guy to fight...he's predictable

16:33 What are your character traits that you can a hundred percent rely on?

17:35 When the dream is big enough, the odds don't matter

20:54 When you communicate a message that's attached to your purpose, that inspires people

22:52 There's more in you, you can do more, you can become more, you can achieve more

23:48 It's about coming up with the right questions, so then you get the right answers

Connect Socially:

LinkedIn: https://www.linkedin.com/in/gavintopp-fightlikeapro/overlay/contact-info/

Facebook: https://www.facebook.com/profile.php?id=100076350442592

YouTube: https://www.youtube.com/@gavinlancetopp

Instagram:

SEASON: 5 EPISODE: 27

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we bring you the insights and strategies to help you elevate your business and become preferred. Today, we have a true expert of sales and entrepreneurship joining us.

Glenn Poulos is here to share his unparalleled wisdom on sales strategy, consumer behavior, and how to build truly successful companies. Get ready to take notes, because Glenn is about to drop some serious insights. Join me for my conversation with Glenn Poulos.

Guest Bio:

Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies.

After entering the sales field in 1985 as a Technical Sales Rep, Glenn founded his first company, mmWave Technologies Inc. in 1991 and simultaneously served as President of Anritsu Electronics Ltd. for 9 years. Using his extensive knowledge and experience in the industry, he lectures groups on sales strategy, consumerism, and what motivates people at a raw emotional level.

Glenn lives near Toronto in Ontario, Canada, where he enjoys hiking, skiing, and playing pickleball.

Resource Links:

• Website: https://glennpoulos.com/
• Product Link: Never Sit in the Lobby
• Product Link: Profit Powerhouse

Insight Gold Timestamps:

01:39 You wrote a great book called Never Sit in the Lobby

02:15 I got thrown out of the Canadian government for working too hard

04:20 There's three things that you need in order to become an entrepreneur

06:40 The reason you're hitting the wall and bouncing off is because you're scared

09:35 I've learned far more from my failures than I ever have my successes

12:08 Even if you do fail, it's not a permanent situation

16:13 I'm not a PhD in balance

18:06 I call it the $12 million problem

19:18 Until you can give it up and you can put the right person in the right seat, you can't scale the business

21:48 My mom had a saying, which was, 'Don't don't focus on what you lose. Focus on what you get to keep'

24:00 For me it's always about leverage

25:38 The area that you want to focus on is like process first, and then people second

29:19 Find the right person to head up that process and scale it

32:25 I invariably want to fall asleep reading legal documents

34:07 In the hands of the best person, you'll still get the better result

37:06 The one thing that I think will never change

38:25 People buy from people

40:59 W hen there's something in it for you, your ability to absorb information, goes up significantly

43:03 A lot of failing salespeople, they make the mistake...

Connect Socially:

LinkedIn:

SEASON: 5 EPISODE: 26

Episode Overview:

Welcome back to the Becoming Preferred podcast. The show that's dedicated to helping you become the preferred choice in your industry, and in your life. Today, we have a truly remarkable guest who embodies the spirit of a long term vision, profound transformation, and impactful leadership.

Our guest, David J. Greer, is a 40-year veteran of the entrepreneurial world. He joined a young software startup at just 22, and for two decades he helped build it into a global powerhouse. After a powerful exit, David embarked on a two year sabbatical, sailing 5000 miles in the Mediterranean with his family. A journey that reshaped his perspective on success and life. David is a highly sought after entrepreneurial coach and facilitator. He's a true expert on cultivating high performing cultures, empowering people and crafting strategic plans that lead to high growth businesses. Join me for my conversation with David Greer.

Guest Bio:

David J. Greer is a 40+ year entrepreneur. At 22, he joined a young software startup, stayed 20 years, becoming co-owner, while building the company into a global powerhouse. After selling out of that business, he and his wife took a break, commissioning a sailboat in the South of France and home schooling their three children for two years while sailing 5,000 miles in the Mediterranean.

Since then, David has been an angel investor, senior executive helping entrepreneurial friends of his, and since 2015 he has been an entrepreneurial coach and facilitator. David is an expert on culture, people, and strategic planning to create high performing and high growth businesses.

David has 15 years of continuous sobriety, which is why he focuses on helping entrepreneurs who struggle with alcoholism and/or addiction.

Resource Links:

• Website: https://coachdjgreer.com/
• Product Link: https://coachdjgreer.com/book/

Insight Gold Timestamps:

03:03 That's the essence of marketing and selling

04:22 While sailing more than 5,000 miles, 10,000 kilometers in the Mediterranean

06:34 I'm all in or all out

07:26 I'm an alcoholic, and I'd been a daily drinker for at least 20 years

11:13 I wrote my book, Wind In Your Sails: Vital Strategies that Accelerate your Entrepreneurial Growth

14:39 We were incredibly customer focused

16:45 We found out there were 5 really common things that people had problems with

23:16 Go out 3 to 5 years and pick a future date. What is your business going to look like on that date?

24:56 People, strategy, execution, and cash

28:06 I think those of us who really get to a certain level of performance realize it's the calendar or nothing

29:19 Work always expands to the time we allow for it

29:56 It took you longer to procrastinate

30:43 Lets more employees say no to those things that don't matter

33:37 So go 10X where you can go 10X

35:41 At the end of the day, the customer experience is about what do they feel?

35:49 Branding is what do people feel about you, and what do they say about you, when you are not in the room?

37:24 Strategic planning is a hundred page binder that sits on a shelf and no one ever looks at it

40:33 I'm really strong on weekly meetings with my team

41:38 You don't have to be so serious

41:55 Everything in life and in business is an experiment

43:49 I want you to know there is always light at the end of the tunnel

45:14 The website is