In this episode of Badass Softie, I sit down with my longtime friend and former colleague, Tim Schurrer — someone whose leadership shaped not only my career, but the culture and growth of StoryBrand itself.

Tim is the author of The Secret Society of Success, a book that gently dismantles the assumption that success means being the one in the spotlight. And trust me… I’ve watched him live out that message for over a decade.

During our conversation, we explore:

• Why the spotlight isn’t the problem — but chasing it for the wrong reasons can derail your purpose.
• How Tim discovered he was built to thrive behind the scenes, not center stage.
• A leadership mindset shift inspired by the book Made to Stick: Are you demanding attention or attracting it?
• What Michael Collins (yes, the Apollo 11 astronaut who didn’t step on the moon) teaches us about quiet greatness.
• How redefining success can create more freedom, fulfillment, and impact than performing for recognition ever will.

Tim and I both believe this with every fiber of our leadership bones: You don’t have to be the one on stage to live a meaningful, successful, deeply impactful life.

And honestly? Most people aren’t wired for the spotlight anyway — and that’s not a shortcoming. It’s a superpower when you understand how to use it.

If this episode resonates with you, I’d love for you to subscribe, comment, or leave a review — it helps more people find conversations like this one.

For leaders who chase big goals but crave meaning just as much as momentum — this conversation is for you.

Dr. J.J. Peterson sits down with Amy Porterfield, New York Times bestselling author of Two Weeks Notice, to unpack how ambition can serve you without consuming you.

Amy shares how she went from corporate employee at Tony Robbins to building a multimillion-dollar business — and how redefining “enough” transformed both her leadership and her life.

Together, they dig into the leadership lessons that every high-performer needs to hear: how to bet on yourself, stop moving the goalposts, and lead with clarity instead of chaos.

You’ll learn:

• The moment Amy realized she’d been chasing success at the expense of freedom
• How to tell the difference between healthy ambition and fear-driven overachievement
• Why most leaders keep moving the goal line — and how to stop
• The quiet leadership skill that accelerates growth: marking the moment
• How to evolve your business (and identity) without losing your purpose
• What “enough” really means — and how to build around it

This episode isn’t about slowing down — it’s about leading smarter.

📘 Grab Amy’s book: Two Weeks Notice 📰 Join her newsletter: AmyPorterfield.com/newsletter

🎧 Subscribe, comment, or leave a review — and keep leading with both strength and softness at BadassSoftie.com.

You’ve been grinding nonstop: chasing goals, managing pressure, holding it all together. But lately, even the wins don’t feel like wins anymore. If that sounds familiar, this episode is for you. In this solo episode of Badass Softie, Dr. J.J. Peterson unpacks how burnout quietly steals your joy, and how reclaiming joy isn’t about pretending things are fine. It’s about reconnecting to purpose, energy, and the strength to keep showing up. Here's what you'll get: -Why burnout happens even when you “love what you do” -The science behind joy and how it rewires your brain for resilience -How to stop seeing joy as a reward — and start practicing it as daily work -What leaders gain when they make space for joy: clarity, courage, and connection -3 practical ways to reclaim joy this week (even when you don’t feel it yet) 📺 Watch full episodes on YouTube @BadassSoftie 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify Joy isn’t what happens after you succeed, it’s what keeps you going. When you stop waiting for joy and start practicing it, you’ll lead (and live) like a true Badass Softie. www.BadassSoftie.com