Why Success Doesn’t Require the Spotlight with Tim Schurrer

In this episode of Badass Softie, I sit down with my longtime friend and former colleague, Tim Schurrer — someone whose leadership shaped not only my career, but the culture and growth of StoryBrand itself.

Tim is the author of The Secret Society of Success, a book that gently dismantles the assumption that success means being the one in the spotlight. And trust me… I’ve watched him live out that message for over a decade.

During our conversation, we explore:

• Why the spotlight isn’t the problem — but chasing it for the wrong reasons can derail your purpose.
• How Tim discovered he was built to thrive behind the scenes, not center stage.
• A leadership mindset shift inspired by the book Made to Stick: Are you demanding attention or attracting it?
• What Michael Collins (yes, the Apollo 11 astronaut who didn’t step on the moon) teaches us about quiet greatness.
• How redefining success can create more freedom, fulfillment, and impact than performing for recognition ever will.

Tim and I both believe this with every fiber of our leadership bones: You don’t have to be the one on stage to live a meaningful, successful, deeply impactful life.

And honestly? Most people aren’t wired for the spotlight anyway — and that’s not a shortcoming. It’s a superpower when you understand how to use it.

If this episode resonates with you, I’d love for you to subscribe, comment, or leave a review — it helps more people find conversations like this one.