Today on the show Colin is joined by the regular Monday crew of Eoin Comerford and Producer Dave to kick off their coverage of the summer 2025 Trade Show Season. Here's the run down!

• What have learned from the past 10 years tumultuous trade show scene and shows do we actually need? (05:50)
• On the eve of GOA Connect and with Portland's Next Adventure closing up, what do we make of the broader specialty landscape as we head to a show focused on independent dealers? (20:55)
• GOA Connect Preview and Predictions! This episode comes out on the first day of exhibition at GOA Connect, what are we expecting? (34:30)
• The Parting Shot: Producer Dave has some feelings about threats to outdoor schools and Eoin highlights some new dealers who have joined GOA's ranks. (47:17)

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Today on the show Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden.

Marmot has been the poster child of what we've been calling the 'zombie brand' here on The Rock Fight. Not quite what it once was but not entirely irrelevant either, a zombie brand is a former 'it' brand that has fallen out of favor with retailers and doesn't have the juice it once did.

Marmot is one of the OG outdoor brands that the outdoor industry was built upon but after a series of acquisitions and big swings that didn't pay off, they've lost some of their clout. Jon, who comes from the fashion side of the apparel industry, has been working for the past 18 months to change that. And as the Marmot team heads out to sell for Spring 2026, Jon has something to say about where Marmot is today and where he thinks the brand is heading.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

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Today on the show Shawnté Salabert joins Colin to run through the following topics to come out of the outdoor adventure community:

• People are using Fake My Run and hiring 'mules' to falsify their Strava feeds. And we want to hear from those who are doing it! If you have faked your run, hired a running mule or have been hired as a running mule email us at myrockfight@gmail.com. (06:39)
• The mother of a six month old won a 100k ultramarathon after starting 30 minutes late and stopped along the way to breastfeed her baby. Legend. (12:27)
• Two New York hikers called 911 from an Adirondack mountain to report that a third member of their party had died on trail. Only they weren't quite dead. Turns out the two that made the call? Were just high on mushrooms. (16:49)
• According to a new survey eBike injuries are on the rise! (25:38)

Lastly The Parting Shot covers the following: toilets, smartphones, hemorrhoids. 'nuff said. (33:19)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.