We are back from GOA Connect (even if the show isn't over yet) and today Colin is joined by Eoin Comerford to offer their thoughts on what they saw and more importantly highlight their favorite brands from the show's Discovery Marketplace.

At Connect, before the big show begins they hold a 5 hour mini-show called the Discovery Marketplace to highlight brands that don't have the required retailer appointments necessary to earn a spot at the main event. This part of the show features lots of brands you've heard of and even more that you haven't.

On this episode Colin & Eoin highlight 16 of the brands that they spoke to during the Discovery Marketplace.

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Today on the show Colin is joined by the regular Monday crew of Eoin Comerford and Producer Dave to kick off their coverage of the summer 2025 Trade Show Season. Here's the run down!

• What have learned from the past 10 years tumultuous trade show scene and shows do we actually need? (05:50)
• On the eve of GOA Connect and with Portland's Next Adventure closing up, what do we make of the broader specialty landscape as we head to a show focused on independent dealers? (20:55)
• GOA Connect Preview and Predictions! This episode comes out on the first day of exhibition at GOA Connect, what are we expecting? (34:30)
• The Parting Shot: Producer Dave has some feelings about threats to outdoor schools and Eoin highlights some new dealers who have joined GOA's ranks. (47:17)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden.

Marmot has been the poster child of what we've been calling the 'zombie brand' here on The Rock Fight. Not quite what it once was but not entirely irrelevant either, a zombie brand is a former 'it' brand that has fallen out of favor with retailers and doesn't have the juice it once did.

Marmot is one of the OG outdoor brands that the outdoor industry was built upon but after a series of acquisitions and big swings that didn't pay off, they've lost some of their clout. Jon, who comes from the fashion side of the apparel industry, has been working for the past 18 months to change that. And as the Marmot team heads out to sell for Spring 2026, Jon has something to say about where Marmot is today and where he thinks the brand is heading.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on the show Shawnté Salabert joins Colin to run through the following topics to come out of the outdoor adventure community:

• People are using Fake My Run and hiring 'mules' to falsify their Strava feeds. And we want to hear from those who are doing it! If you have faked your run, hired a running mule or have been hired as a running mule email us at myrockfight@gmail.com. (06:39)
• The mother of a six month old won a 100k ultramarathon after starting 30 minutes late and stopped along the way to breastfeed her baby. Legend. (12:27)
• Two New York hikers called 911 from an Adirondack mountain to report that a third member of their party had died on trail. Only they weren't quite dead. Turns out the two that made the call? Were just high on mushrooms. (16:49)
• According to a new survey eBike injuries are on the rise! (25:38)

Lastly The Parting Shot covers the following: toilets, smartphones, hemorrhoids. 'nuff said. (33:19)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on the show Colin is joined by the regular Rock Fight Monday crew of Producer Dave and Outdoor Industry Insider Eoin Comerford (aka The Consigliere). And this week that crew hits the following topics!

• Which brand would you resurrect? On the heels of last weeks Top 5 Outdoor Apparel Brands episode, the good folks at the Utah State Outdoor Archive reached out and asked us to memorialize the outdoor brands we've lost over the years. So we take a look at several of those names and talk about which brands we are missing the most. (04:38)
• Industry News Lightning Round! Next we take a look at some recent updates to three stories we've covered on The Rock Fight. The latest court rulings on the Trump tariffs, Dick's first earnings report post Foot Locker acquisition, and a change in CEO at Vail Resorts. (20:20)
• The Parting Shot! For this week's parting shot Eoin implores our industry to support emerging brands so we can help minimize the damage inflicted upon them by the decisions being made by our current presidential administration. (38:27)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on the show Colin is joined by the CEO of Reju, Patrik Frisk.

Started in 2023, Reju is a "textile regeneration company" that is trying to create a circular system for polyester by taking existing polyester garments and turning them back into reusable polyester components that apparel brands can then make into new garments.

On today's episode Patrik talks about the mission of the brand, the challenges they face, and the need for these kinds of innovative solutions to solve our textile waste problem.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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Today Colin is joined by outdoor journalist and host of Open Container Doug Schnitzspahn to talk about a couple of stories to come out of the outdoor community before taking a look at the current health of outdoor media. Here's today's docket!

• Everest season comes to a close with multiple FKT attempts. (05:39)
• Pickleball Corner returns because campgrounds are now building pickleball courts. Colin will offer his opinion after the blood stops gushing from his eyes. (12:15)
• Is our outdoor media scene healthy? Colin and Doug take stock of the health of outdoor print, digital, and podcasts. (19:06)

Lastly for The Parting Shot, Colin reminds everyone heading to a trade show that you don't need to dress like you're about to go on an adventure. (44:17)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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We've made you wait long enough! We've finally made it to the conclusion to 2025's 'Top 5 Brand' episodes and we saved the biggest category for last. After ranking the top 5 footwear, gear, and accessories, today we're listing the Top 5 Outdoor Apparel brands!

While completely subjective, the mission is simple: determine the top 5 outdoor apparel brands of the moment. Colin is joined by Shawnté Salabert, Producer Dave, and Eoin Comerford to pick a brand from the following categories:

• Emerging/Small Brands
• Snow/Surf
• Lifestyle/Athleisure
• Euro/International
• North America Core Outdoor

Will you agree with the final list? Maybe? Maybe Not. But this is a list for all time! Or at least until The Rock Fight runs back this gimmick in 2026.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.