Today on the show Colin and Shawnté get into the following topics that have come out of the outdoor adventure community!

• British hiker ignores the signs and is now on the hook for his $16,000 rescue. Should people pay for help? (06:44)
• A NY man was arrested for leaving his 9 year old in the VIP tent of the Lake Placid Ironman while he went out and competed in the race. Did Ironman also submit an invoice for their babysitting fees? (14:57)
• Killian Jornet has a new project... because of course he does. (21:35)
• The Rock Fight's Lightning Round: The fastest 3 minutes in outdoor news! Antarctica tourism, a Russian chairlift collapses, and long distance mushroom boating! (30:56)
• Let's talk about trail etiquette...because it seems that not enough people know the rules these days. (33:23)

Lastly, for The Parting Shot, Colin declares his now eternal position on e-mountain bikes. Brace yourself... the rocks are coming in fast for this one. (53:52)

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Today on the show Colin, outdoor industry insider Eoin Comerford, and brand/creative expert Producer Dave hit the following topics!

• Tariff Watch 2025! After week of surveys, brand reports, and new tariff percentages it is time to check in on the latest tariff situation. (05:32)
• ThredUp's recently earnings report shows that secondhand continues to be an opportunity that everyone should be leaning into. (16:53)
• The Rock Fight Lightning Round! The fastest 3 minutes in outdoor industry news. This weeks topics: Altra's impressive growth, Saucony's even more impressive growth, Reebok sale rumors, and Emerald Expositions overall flat earnings. (22:29)
• Columbia launches it's new brand campaign: Engineered For Whatever. A new video and a new stance from Columbia was the buzz of the outdoor industry last week. We take a look at what the brand is trying to do, determine if they were successful, and discuss the backlash. (28:00)

For The Parting Shot, Colin ponders what you give up when you pursue big outdoor goals. (42:54)

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A few weeks back on the show Colin, Producer Dave, and consigliere to The Rock Fight Eoin Comerford had some choice words about a new product line that had just been announced from outdoor brand Ortovox.

Ok to be fair, they mostly poked fun at the press release, but still they were not optimistic about Sequence, Ortovox's forthcoming lineup of outdoor apparel and gear.

Tom Mason, the US Brand Manager for Ortovox, heard their comments and today he is on the show ready to throw some rocks of his own!

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We've talked about all sorts of outdoor pop culture on The Rock Fight-movies, TV, books-but music has been somewhat neglected. Today, we fix that!

Host of Open Container, Doug Schnitzspahn, joins Colin & Shawnté as they each take a look back at the 1990's and assemble a playlist inspired by adventure. Each of them built a list of 10 songs from the 1990's (one from each year starting in 1990 and ending in 1999) to be the soundtrack of a their chosen activity.

3 activities, 10 years, 30 songs. Get ready of the ultimate outdoor playlist, 1990's edition!

Listen to the Ultimate Outdoor Playlist: 1990's Edition on Spotify by clicking here.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on The Rock Fight we're drafting the best of the best!

Throughout 2025 The Rock Fight crew has named the 20 best brands in the outdoor industry when they created top 5 lists of the best outdoor brands going in footwear, apparel, gear, and accessories.

And on today's episode, Colin is joined by outdoor industry insider Eoin Comerford, brand and creative expert Producer Dave, and outdoor journalist and author Shawnté Salabert to draft from those 20 brands and see who can assemble the greatest team of outdoor brands!

Can't remember who those brands were? Here's a reminder:

• Footwear: Hoka, Norda, Merrell, On Running, Birkenstock
• Apparel: Picture Organic, Cotopaxi, Fjallraven, LIVSN, Mountain Hardwear
• Gear: NEMO, Osprey, Black Diamond, MSR, Exped
• Accessories: Outdoor Research, Smartwool, Biolite, Sea To Summit, Garmin

Who will end up with the best roster of the best brands? Listen to find out!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on The Rock Fight we debut The Brief!

The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert, Producer Dave.

A few weeks back Producer Dave noticed some billboards popping up in his hometown of Portland, OR for running shoe upstart Speedland. Today we take a deep dive into the creative of the Speedland campaign and determine if billboards were a good idea at all to support that campaign.

We end with Produce Dave debuting The Brief Final Assessment where he scores the efforts of Speedland's campaign out of a possible 50 points!

Would you like your brand or marketing campaign to be broken down on a future edition of The Brief? Drop us a line at myrockfight@gmail.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on the show Colin & Shawnté run through the following topics and headlines to come out of the outdoor adventure community:

• Gen Z Paddlers to the rescue! A new crop of young paddlers and kayakers are redefining what makes for a fresh and cool outdoor expeditions! (07:52)
• Do we still need approach shoes? I mean if you're looking for an uncomfortable shoe that is half as functional as a climbing shoe and can be replaced by the myriad of other options the outdoor industry produces I guess we can keep making them? (15:14)
• The Rock Fight LIGHTNING ROUND! The fastest 3 minutes of news in outdoor media! Today we hit why icebergs rule, a 9 year old climbs 5.14b, MLFNOW (it's fishing not 🌽), and underground marathons! (19:23)
• The US Forest Service is going to close it's 9 regional offices. Yet another terrible idea from our current leadership in Washington DC that will have long lasting impacts across the US. The bad decisions just keep racking up. (23:21)
• The Parting Shot! Colin takes aim at Big Hot/Cold and Shawnté provides a climate update from the Hague! (37:52)

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on The Rock Fight Colin is joined by outdoor industry insider Eoin Comerford and brand and creative expert Producer Dave (aka The Monday Boys) to hit on the following headlines and topics that are percolating around the outdoor industry:

• Outdoor Industry History! In what year did these outdoor headlines occur? (04:41)
• Industry ups and downs: Clarus & Fenix struggle in their recent earnings while Hoka and UG continue to thrive. But is the Deckers rocket ship starting to slow down? (08:10)
• Hope for ski resorts? Two recent stories buck the trend of bad news for snowsports. Was this a good week or a sign of things to come? (17:35)
• The Rock Fight LIGHTNING ROUND! The fastest 3 minutes of news in outdoor media. This week we hit the new House of Sport store coming to SoCal, Dad's leading the back to school charge, and insole maker Ortholite sold for $770m! (21:23)
• A recent lawsuit out of the hunt/fish world highlights the importance of MAP pricing. We discuss. (25:52)

For The Parting Shot, apparently last Wednesday's tribute by Colin about Malcom Jamal Warner was just the beginning of a bad week for Gen X because we also lost Ozzy Osbourne and Hulk Hogan. We pour a little out for these 80's icons (even if Hulk did turn out to be a scumbag). (42:16)

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.