In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action.

I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cross-platform approach that lets you leverage both for maximum impact. Whether you're a blogger, business owner, or content creator, understanding these differences can dramatically improve your visibility and engagement across both platforms.

By the end of this episode, you'll have a clear roadmap for creating content that captures users at every stage of their journey - from Pinterest's early inspiration phase to Google's decision-making moments.

Before we dive in, Q4 is Pinterest's magic season - searches skyrocket for products, decor, travel, and recipes. It's prime time to get in front of new customers, but don't wait until October to optimize. If you need Pinterest marketing support, book a call with our team at simplepinmedia.com/services and we'll point you in the right direction.

Adobe article mentioned: https://www.adobe.com/express/learn/blog/pinterest-as-a-search-engine

Tailwind article: https://www.tailwindapp.com/blog/pinterest-seo-vs-google-seo

Pinterest Predicts

Tailwind Keyword Tool

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

In this episode, I'm revisiting a question that continues to perplex marketers: Do follower counts actually matter? While most social platforms have us obsessing over follower numbers as the primary metric of success, Pinterest operates differently.

I'll break down 4 revealing examples that might challenge your assumptions about follower counts and show you what metrics truly drive Pinterest success. Whether you're new to Pinterest marketing or looking to refine your strategy, this episode will help you focus on what genuinely impacts your results rather than chasing vanity metrics.

Join me as we explore why your follower count might not be the powerful indicator of success you've been led to believe.

TBEX

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

This podcast was created in partnership with Pinterest. I am currently one of six educators in their Pinterest Educator program. They helped me gather information, resources, and tools to help bring you this accurate and update to date teaching on Pinterest collges.

What are Pinterest collages you might ask? Well, previously I had recorded a podcast on this with a workaround our team had found using Pinterest’s sister app – Shuffles. Business owners were asking us about the relevancy as well as the workflow for linking their products. At the time, this seemed to be the only way.

Now we can do this in Pinterest…This episode will give you the information you need to decide if the Collages Pin format fits into your own Pinterest strategy; whether you’re ready to try it, or just want to stay informed for the future."

I’m going to be sharing some helpful links in today’s episode so make sure you scroll down to the description to read more after you’re done.

Previous SPM podcast on Shuffles

Pinterest links

https://create.pinterest.com/product-features/how-to-create-collages

https://help.pinterest.com/en/article/create-a-collage

https://www.pinterest.com/collages/create-your-wish-list/ (example of a set of collages which have shoppable links)

Elevate your creativity with collages

The SPM test collage - https://www.pinterest.com/pin/352688214590917844/

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram