Pinterest has just added its new AI-powered assistant. It’s so fun and opens up the door to new opportunities with search. Let’s talk about where we are as it relates to Pinterest search, what the future looks like, and some tips for leveraging the platform for your business growth.

This podcast and video were created in partnership with Pinterest. I am part of the Pinterest educator program, and their team helped me build and create this episode.

Article to read and reference - Pinterest leans into search as Gen Z adoption surges

Say hello to Pinterest Assistant: Revolutionizing the way you shop online

Link to podcast - Podcast - Jay Schwedelson

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Pinterest has been releasing at least 2-3 updates per month to its platform. All with the idea of helping to better the experience for the pinner, content creators and advertisers. Let’s go month by month, all the way back to May of 2025, to see what the latest updates have been on Pinterest and who they benefit.

Intro - Call to Action:

If you want to stay up to date on all of the changes and updates happening on Pinterest make sure you’re subscribed to our newsletter. We send out our Pinterest Made Simple newsletter on Wednesday and it’s filled with everything you need to know. Go to simplepinmedia.com/newsletter

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Are you an ecommerce seller new to Pinterest marketing? This episode covers everything you need to launch your e-commerce brand on the platform: account setup, creating high-converting Pins and videos, Pinterest SEO, and the daily strategy that drives qualified traffic in 30-60 days.

With almost 600 million users and 80% actively searching for products to buy, Pinterest is a goldmine for online stores. Learn how to tap into it without spending a fortune on ads

Intro - Call to Action:

Ready to make Q1 2026 your breakout quarter? Let Pinterest be your growth engine. From building a high-performing account from the ground up to creating scroll-stopping images that drive clicks and saves, to running ads that deliver 5x return on ad spend—we've got the Pinterest expertise to match your goals. Visit simplepinmedia.com/services to schedule your free consultation and discover which Pinterest strategy will unlock your 2026 success.

Podcast on Pinterest boards

Pinterest Assistant

Latest shopping features in 2025

Pinterest Trends

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

In a recent conversation with one of my Pinterest educator friends we discussed some hurdles that marketers might have regarding using Pinterest. Namely, how boards work on Pinterest. For me, this was a lightbulb moment. I hadn’t really thought about how boards worked on Pinterest. I’ve always just know. For the first I empathized with the concept being one that would cause some marketers to be confused. In order to help overcome any misunderstandings people might have about boards, I wanted to teach more about the history, the concept, and how this can help marketers reach more people on Pinterest. I thought it would be best to partner with Pinterest and pull together definitions, resources, and workflows for how to be utilize boards for Pinterest marketing.

Important links mentioned:

• Video from Ben Silbermann
• Pinterest Educator Program
• Product tagging on Pinterest
• Understanding Sections on Pinterest

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Discover how Pinterest Predicts Weekly gives you a crystal ball into consumer trends before they go mainstream. Includes actionable examples!

Intro - Call to Action: Want these insights delivered to your inbox every Wednesday? Subscribe to our free Wednesday Weekly newsletter - Pinterest Made Simple - and get the latest Pinterest Predicts breakdown plus actionable takeaways you can implement immediately.

• An example of Pinterest Presents Weekly - https://view.highspot.com/viewer/253a5831c7f49371913278007c9a65be
• Pinterest Trends
• Pinterest Templates – Simple Pin Shop

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

We're revisiting Pinterest's Verified Merchant Program with a timely update for product sellers. If you haven't connected your shop on Pinterest yet—or you're looking to diversify where customers discover your products—this is your sign to get started. In this episode, we break down the current status of the VMP program, refresh the key requirements and features, and answer the questions you've been asking. Perfect for e-commerce sellers who want to tap into Pinterest's high-intent shopping audience and expand beyond their current traffic sources. We cover: what's new with Pinterest shopping in 2025, catalog setup essentials, common merchant confusion points, and how to feature your products effectively now that shop tabs have changed.

If you’re looking to get your shop set up with Pinterest we can help ready your Pinterest account with our eCommerce kickstart package. From audit, to clean and build of your account, connecting you with a developer that can help troubleshoot any shop connections, and make sure you nail your images, this package is perfect for shop owners looking to jump into Pinterest to promote their product. Pinterest Marketing For Shops

Important links:

• The Verified Merchant Program | Pinterest Business help
• Shopping on Pinterest | Pinterest Business help
• What To Know About The Pinterest Verified Merchant Program

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Content creators have wondered for years what Pinterest is looking for in order for their content to get discovered on Pinterest. That’s what I’m sharing with you today.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Pinterest has mentioned that Gen Z is it’s fastest growing demographic. It’s time to pay attention to this group and discover some new ways to market to them. Let’s uncover some stats and data to help us do that.

If you’re looking for a team to help you get in front of Gen Z, the Simple Pin team is eager and willing to take a look at your business, talk about your goals, and help you decide if Pinterest is your next marketing move. Book a call with our team. simplepinmedia.com/services

Resources Mentioned:

• Pinterest Trends tool
• Pinterest Business blog: Gen Z marketing insights
• Pinterest Verified Merchant Program
• Gen Z stats
• 2025 Pinterest stats
• Pinterest Shares Report Into Gen Z User Trends
• Buying Behavior of Gen Z (pdf)

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram