In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action.

I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cross-platform approach that lets you leverage both for maximum impact. Whether you're a blogger, business owner, or content creator, understanding these differences can dramatically improve your visibility and engagement across both platforms.

By the end of this episode, you'll have a clear roadmap for creating content that captures users at every stage of their journey - from Pinterest's early inspiration phase to Google's decision-making moments.

Before we dive in, Q4 is Pinterest's magic season - searches skyrocket for products, decor, travel, and recipes. It's prime time to get in front of new customers, but don't wait until October to optimize. If you need Pinterest marketing support, book a call with our team at simplepinmedia.com/services and we'll point you in the right direction.

Adobe article mentioned: https://www.adobe.com/express/learn/blog/pinterest-as-a-search-engine

Tailwind article: https://www.tailwindapp.com/blog/pinterest-seo-vs-google-seo

Pinterest Predicts

Tailwind Keyword Tool

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

In this episode, I'm revisiting a question that continues to perplex marketers: Do follower counts actually matter? While most social platforms have us obsessing over follower numbers as the primary metric of success, Pinterest operates differently.

I'll break down 4 revealing examples that might challenge your assumptions about follower counts and show you what metrics truly drive Pinterest success. Whether you're new to Pinterest marketing or looking to refine your strategy, this episode will help you focus on what genuinely impacts your results rather than chasing vanity metrics.

Join me as we explore why your follower count might not be the powerful indicator of success you've been led to believe.

TBEX

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

This podcast was created in partnership with Pinterest. I am currently one of six educators in their Pinterest Educator program. They helped me gather information, resources, and tools to help bring you this accurate and update to date teaching on Pinterest collges.

What are Pinterest collages you might ask? Well, previously I had recorded a podcast on this with a workaround our team had found using Pinterest’s sister app – Shuffles. Business owners were asking us about the relevancy as well as the workflow for linking their products. At the time, this seemed to be the only way.

Now we can do this in Pinterest…This episode will give you the information you need to decide if the Collages Pin format fits into your own Pinterest strategy; whether you’re ready to try it, or just want to stay informed for the future."

I’m going to be sharing some helpful links in today’s episode so make sure you scroll down to the description to read more after you’re done.

Previous SPM podcast on Shuffles

Pinterest links

https://create.pinterest.com/product-features/how-to-create-collages

https://help.pinterest.com/en/article/create-a-collage

https://www.pinterest.com/collages/create-your-wish-list/ (example of a set of collages which have shoppable links)

Elevate your creativity with collages

The SPM test collage - https://www.pinterest.com/pin/352688214590917844/

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

To wrap up our story series I wanted to highlight those who make this company run. The woman who show up every day to manage accounts, manage teams, market the company, test out the theories, and continue to contribute their time and talents to make this agency run.

I thought about how this would be received by you the listener. Would you care? Is it interesting? Are you curious?

My first thought was…eh, not sure.

My second thought was, but this is the story of how this company works, why this podcast exists, why we keep innovating on Pinterest marketing strategy. It’s the “why” and the “how” that most people never see.

Frankly, this idea came to mind while I was falling asleep. I had been searching for someone to interview for our last story series podcast and this idea popped up. I started to recount all the people on my team, their years of experience, their stories, and the way in which they have all stayed here despite the ups and downs of the last 3 years or so.

So yes, I could search around for someone to interview and their story would be amazing but why not tell the stories of the people who work so hard to bring you the best Pinterest marketing service and education?

The Ideal Team Player Book

YouTube Video

Traction

Rocket Fuel

Welcome to another summer story series episode. I’m interviewing Dana White.

No Mess Decluttering Process

Follow Dana

Dana's books

Steps to decluttering video mentioned in the podcast

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

A few years ago we did a summer story series, then last year we took a break. Mostly because I had become sick with a thyroid disorder that had come our remission after 12 years. It literally took me out for a month while doctors finally surfaced what was happening.

But in that absence, people emailed saying they missed the story series and it had been a highlight for them the last few years that we had done it.

The spirit behind these few summer episodes is to give you a bit of a break in talking about Pinterest. To listen to a story that will inspire you and maybe give you some food for thought. I envision you on a road trip, a daily walk or laying on the beach or in the mountains. Somewhere, you can relax and just take in the story.

I have something really special for you in this episode: the story of my mastermind. The group of ladies who have supported me through thick and thin, sadness, joy, and deep pressure in business. The sounding boards, the reality checkers, the challengers, and the friends. It’s not always perfect, but I believe that’s part of the amazing story. That perfection isn’t the goal, but being human and vulnerable together is. That we get to do this messy entrepreneurial life together and keep ourselves moving forward one day at a time.

There are 4 of us. I’ll be facilitating this discussion about how we got started, how we structure our time together and what we’ve learned along the way. To find out more about these ladies and what they do I'll leave the links below. Make sure you check them out and follow along.

Natalie Gingrich

Kelly Snyder

Erin Chase

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

The discussion around AI and Pinterest has not been scarce. From AI slop hitting the platform via bad actors to how Pinterest is going to combat that slop, there’s no shortage of conversation starters around this topic. In order to get everyone on the same page about AI updates I figured this would be a good podcast/video for me to record so you all know where to find resources as well as what developments have taken place. I’m also going to include help desk articles from Pinterest and some great journalism done around this topic. I’ll have them linked below in the description.

For those who are new to Pinterest marketing, this might not be where you want to put your time and energy. If you’re looking for quick videos that you can view for free on how to get your account set up on Pinterest as well as started with your marketing, you can grab our free 4-part video series by going to simplepinmedia.com/start.

Articles for reference:

1. AI at Pinterest (Help Center article)
2. Gen AI labels (Help Center article)
3. Pinterest Is Being Strangled by AI Slop
4. The Slop Farmers producing the content
5. Pinterest Begins Labeling Generative AI Content
6. Pinterest Will Now Use Your Content & Personal Info for Generative AI Training
7. Pinterest to Begin Training AI Models with User Data, Opting Users In Automatically
8. Introducing Gen AI Labels: Pinterest is taking a new step in transparency

Simple Pin Podcast on my feelings about AI

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

In this episode, I want to break down everything you need to know about Pinterest's powerful product tagging feature that can transform your pins into direct shopping opportunities. – Product tagging!

Learn why and how both product sellers and affiliate marketers can leverage this tool to boost sales. We'll cover the technical how-to's, best practices for seamless user experience, and share key statistics showing why Pinterest users are 2x more likely to be ready to shop compared to other platforms.

Whether you're selling your own products or monetizing through affiliate links as a creator, discover how to tap into Pinterest's highly engaged shopping audience where 83% of weekly users have made purchases based on brand content.

Before we dive in, I want to let you know this podcast has been created in partnership with Pinterest. I am an educator with the Pinterest educator team, and the team at Pinterest has been so helpful to support me with information and stats while gathering content for this podcast.

Important links shared in this episode:

Content Guidelines - https://policy.pinterest.com/en/commercial-and-branded-content-guidelines

Merchant Guidelines - https://policy.pinterest.com/merchant-guidelines

Pinterest’s help article on tagging - https://help.pinterest.com/en/article/tag-products-in-your-pins

Shop the look - https://help.pinterest.com/en/business/article/visual-search-suggestions-in-pin-closeups

Example board - https://de.pinterest.com/pinterestcreators/publisher-education/product-tagging-fashion-examples/

Youtube video - https://youtu.be/tBp8qlAG3Ik

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram