SEO isn’t dead; it just evolved.

Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you.

I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing.

In this episode of the podcast, we talk about:

• Why outdated SEO tactics can hurt you
• What the algorithm really wants now
• How AI impacts search results (and traffic)
• What bloggers, business owners, and local pros need to know
• How to write SEO content people actually want to read

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Lindsey Busfield, the Vice President of Optimize My Firm, an SEO and content marketing agency that is behind some of the nation’s most powerful law firm websites. Having worked with numerous personal injury attorneys who have been burned by other SEO agencies, Lindsey has created a business model that addresses the major issues that plague the industry: namely overpromising, underdelivering, and locking clients in with contracts.

Additionally, Lindsey is the host of the Personal Injury Marketing Minute podcast that dives into marketing, business development, and interesting cases in the personal injury world.

Lindsey is also a proud mom of two girls and will talk your ear off about pickleball if given the chance.

Website: www.optimizemyfirm.com
LinkedIn: https://www.linkedin.com/in/lindsey-busfield/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/360

“Hire a team, scale fast, never stop growing.”

That’s the advice we’ve all heard. But what if that isn’t your dream? What if building a business that actually supports your life means not hiring a big team?

This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth. We get real about the myths of solo business, the financial numbers people avoid, and the very real pressure to “look legit” online.

If you’ve ever felt weird about staying small, this one’s for you.

In this episode of the podcast, we talk about:

• Why staying solo is a valid long-term business model
• The real cost of growing too fast
• What most business owners aren’t tracking
• How Maggie marketed her book with a private podcast
• Why solo businesses are often more human

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Maggie Patterson is the creator of BS-Free Business® and the author of Staying Solo®. With 20 years of experience as a successful entrepreneur in client services, Maggie helps service business owners build what she proudly calls a “boring business”—strategically small, sustainable, and designed to fit their lives without the constant hustle.

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy, and trust. She hosts two podcasts, Staying Solo and Confessions of a Micro Agency Owner, and co-hosts the consumer advocacy podcast Duped: The Dark Side of Online Business.

Website: www.bsfreebusiness.com
Instagram: https://www.instagram.com/bsfreebusiness/
Threads: https://www.threads.com/@bsfreebusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/359

Threads isn’t just another X clone—it’s a community builder.

If you’ve been wondering how to use Threads to grow your business and actually connect with people, Laura Sinclair is here to share how she’s done exactly that.

We talk about how she approaches the platform differently, why her community keeps showing up, and how she’s built real relationships—all without the “salesy” energy we’re all so tired of.

Ready to use Threads to build real community? Start here.

In this episode of the podcast, we talk about:

• How Laura uses Threads to grow her community
• Why Threads is different from other platforms
• Creating low-pressure, high-connection content
• The secret to making real invitations that feel good
• How Threads led to 38 podcast invitations

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Laura Sinclair is a strategic business mentor, podcast host, and founder of This Mother Means Business. A former marketing agency owner turned mentor for entrepreneurial mothers, Laura helps women build profitable, fulfilling businesses without sacrificing their family—or themselves—in the process. Known for her no-fluff guidance, smart strategy, and deep belief that burnout is not a badge of honour, Laura is the go-to guide for ambitious women who want success that actually feels good.

Website: www.laura-sinclair.com, www.thismothermeansbusiness.com
Instagram: www.instagram.com/itslaurasinclair, www.instagram.com/thismothermeansbusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/358