Aviation Marketing Hangar Flying By cover art

Aviation Marketing Hangar Flying

By: Paula Williams
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  • Summary

  • Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.
    Copyright ABCI 2022
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Episodes
  • Live Workshop – Online Networking for Aviation Professionals

    Live Workshop – Online Networking for Aviation Professionals
    May 17 2024
    I just wrapped up an awesome workshop on effective networking and building a strong online presence. We always learn a lot from the participants in these sessions - Ben Neivert of DBT.Aero, Stella Bouldin our talented digital copywriter, and Kellie Rittenhouse, CAM of Hangar Aviation Management in Michigan. Gene from Great Circle Aircraft also [...]
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    56 mins
  • Pricing in Aviation Marketing – Quality, Flexibility and Value

    Pricing in Aviation Marketing – Quality, Flexibility and Value
    May 5 2024
    "How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
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    8 mins
  • Book Club Discussion – The Referral Engine by John Jantsch

    Book Club Discussion – The Referral Engine by John Jantsch
    Apr 28 2024
    John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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    36 mins
Marketing Economics
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