Episodios

  • Aviation Marketing Trends – 2025 in Review, 2026 in Focus

    Aviation Marketing Trends – 2025 in Review, 2026 in Focus
    Jan 9 2026
    This session reviewed the most consequential shifts in U.S. business and general aviation during 2025 and translated them into clear marketing implications for 2026. The discussion converged on three dominant industry forces— Safety perception Governance constraints AI/automation With a fourth emerging theme: Sustainability and the collapse of the electric aviation hype cycle in favor [...]
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    1 h y 2 m
  • Book Club Discussion The Wealthy Consultant by Taylor Welch

    Book Club Discussion The Wealthy Consultant by Taylor Welch
    Dec 25 2025
    In this ABCI Book Club session, I sat down with my team, clients, and fellow consultants to talk about The Wealthy Consultant by Taylor Welch—and why it struck a nerve for so many of us. What started as a book discussion quickly turned into a very real conversation about charismatic founders, growth bottlenecks, and [...]
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    Menos de 1 minuto
  • SEO for Aviation Marketing in 2026

    SEO for Aviation Marketing in 2026
    Dec 14 2025
    This is one of our most popular workshops for a reason. SEO and AI have officially collided, and at this point it’s honestly weird to talk about one without the other. People don’t search the way they used to: instead of typing a couple keywords and clicking ten blue links, they’re asking full questions [...]
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    1 h y 2 m
  • Book Club Discussion – Flying Lessons and Other Stories

    Book Club Discussion – Flying Lessons and Other Stories
    Nov 28 2025
    In this Aviation Sales & Marketing Book Club, we explore Flying Lessons & Other Stories — a middle-grade anthology with big lessons for marketers. While the stories are fiction, the storytelling techniques are powerful and relevant: emotional hooks, structured narratives, character arcs, and more. In a time when aviation is misunderstood or villainized in [...]
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    1 h y 2 m
  • Aviation Marketing AI Workshop

    Aviation Marketing AI Workshop
    Nov 15 2025
    This workshop brought together the ABCI team, Michael Duke of DBT Aero, Debbie Murphy of JetBrokers, Ericka Essington of Air Nurses, and several other guests for a practical, no-nonsense look at how AI is actually being used in aviation marketing today. We examined where AI genuinely speeds up real work—and where it quietly derails [...]
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    1 h y 8 m
  • Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth

    Aviation Sales and Marketing Book Club Discussion – The Revenue Zone – B2B Sales, Marketing and Predictable Revenue Growth
    Oct 24 2025
    In this insightful book club session, the ABCI team is joined by clients Ben Neivert of DBT Aero, Chris Vidales of MagJet and Ericka Essington of Air Nurses take a dive deep into The Revenue Zone by Tom Burton—a modern playbook for B2B sales and marketing that challenges traditional funnels and focuses on guiding [...]
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    59 m
  • Recorded Live – Aviation Marketing – Disaster Recovery Workshop

    Recorded Live – Aviation Marketing – Disaster Recovery Workshop
    Oct 12 2025
    From hangar fires to cyberattacks to PR nightmares—every aviation company will face a crisis at some point. This workshop from ABCI breaks down how to prepare, respond, and recover without losing your business or your reputation. Join me (Paula Williams) and the ABCI team plus Ericka Essington of ‪@AirNurses‬ as we walk through real [...]
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    54 m
  • Book Club – Unconscious Branding by Douglas Van Praet

    Book Club – Unconscious Branding by Douglas Van Praet
    Sep 26 2025
    In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]
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    1 h
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