Let’s be honest—follow-up can feel awkward, pushy, or downright overwhelming. But what if it didn’t have to?

In this episode of Amplify Your Marketing Message, Christine shares a refreshingly human approach to follow-up that’s rooted in connection, clarity, and consistency. Whether you’re nurturing warm leads or re-engaging someone who ghosted you months ago, these five simple steps will help you stay visible, build trust, and create momentum—without the pressure.

What you’ll learn:

• Why 65–75% of potential clients don’t say yes on the first offer—and why that’s not the end

• How to follow up in a way that feels natural, not nagging

• The role your CRM plays in keeping things organized and stress-free

• Five easy-to-implement strategies that spark engagement and build credibility

  
  

If you’ve ever hesitated to send that second message or wondered if you’re “bugging” someone—this episode will shift your mindset and give you tools to follow up with confidence.

🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think.

CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠

Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

If your brand feels stuck, scattered, or slow to scale — this episode is your wake-up call. Marketing isn’t just what you say; it’s how you live. And if your systems don’t back up your message, your audience won’t either.

In This Episode of Amplify Your Marketing Message Christine sits down with strategic powerhouse Sam Ghanem to unpack what it really takes to scale a brand with integrity, clarity, and data. Together, they challenge the myth that marketing is just about visibility — and show you how to build a business that earns trust, converts consistently, and grows with intention.

Listen to this episode to learn:

• Branding is lived, not just designed — Your logo isn’t your brand. It’s how people experience you, and that experience must be intentional.
• R&D isn’t optional — Whether you’re a solopreneur or scaling fast, you need to test, measure, and refine your messaging to stay relevant and convert.
• CRMs are your business engine — From lead tracking to follow-through, systems remove emotion and create consistency that scales.
• Emotion belongs in delivery, not decision-making — Data gives you freedom to serve with heart while staying anchored in what works.
• Strategic partnerships multiply your reach — You don’t need to be in every room to be in every room. Build a referral ecosystem that works while you sleep.
• Your brand is a living thing — If you’re evolving, your brand should be too. Treat it like a billion-dollar entity and give it the oxygen it needs to grow.

Today's Guest: Guest: Sam Ghanem
Sam Ghanem, MIBA is a strategic Fractional CMO who helps growth-stage companies align their messaging and operations for measurable, scalable success. With over 20 years of experience across global manufacturers, health systems, e-commerce startups, and professional services, Sam bridges the gap between brand vision and execution.

She’s known for:

• Building branded systems that support long-term growth
• Developing high-performing referral ecosystems
• Turning marketing from a guessing game into a results-driven growth engine
• Her approach blends StoryBrand messaging, CRM architecture, and operational excellence to help brands go from misaligned and underperforming to structured, strategic, and scaling. Available for: Fractional CMO roles, brand/system audits, and strategic growth consulting

Connect with Sam: iamsamghanem.com | Instagram: @‌samwghanem

Final Word
You’re not just selling a product — you’re selling a belief. And when your systems align with your message, your audience doesn’t just buy… they believe. That’s the power of intentional branding backed by data.

🎧 Listen Now
Save this episode. Revisit it when success starts to feel unsustainable. Christine and Sam’s insights will help you simplify, refocus, and grow with clarity. Subscribe to Amplify Your Marketing Message, share it with your network, and connect with us — because the future of business is human.

CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠

Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠

What if the secret to scaling your business isn’t just strategy—but the people you surround yourself with?

In this episode of Amplify Your Marketing Message, Christine takes us behind the scenes of her personal success formula—one that’s helped hundreds of entrepreneurs scale with clarity, courage, and connection. Whether you’re building your first six figures or navigating the million-dollar mark, this conversation will challenge everything you thought you knew about leadership and support.

Inside this episode:

• Why “lonely at the top” is a myth—and how to rewrite it

• The 5 essential seats every entrepreneur needs filled (yes, even if you're a solopreneur)

• How to build your dream team with intention—not someday, but today

• The difference between a mentor and a coach (and why it matters)

• Why accountability isn’t a dirty word—it’s your secret weapon

This episode is a masterclass in building a business that feels supported, sustainable, and soul-aligned. If you’ve ever felt like you’re “dogging it,” half-showing up, or surrounded by yes-people—this is your wake-up call.

Listen now to learn how to stop going it alone and start building the kind of legacy that lasts.

CLEAR Acceleration Inc. Create Your Client Growth Engine ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠

Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast page⁠⁠⁠⁠⁠.⁠