AI is already better at writing than 90% of people. It’s faster, cheaper, and never gets writer’s block. Yet, most companies that try to fully automate their content end up with "AI slop" that tanks their engagement.

Meet Neville Medhora, the founder of Copywriting Course and SwipeFile.com. As an "OG blogger" who started in 1999 and a mentor to many top marketers, Neville has a front-row seat to the massive disruption ripping through the copywriting industry.

In other words, Neville isn't just watching the AI revolution. He's actively rewriting the playbook for how professional writers survive it.

Here’s what you’ll learn in this episode:

(00:00) Intro
(02:14) The 3 levels of copywriting (and who is safe)
(03:27) Why companies are regretting "All-AI" content
(07:19) The death of "How-To" blogs (and what replaces them)
(11:46) Neville’s "Voice Ramble" workflow for rapid writing
(17:39) Why "Prompt Engineering" is a waste of time
(25:29) Generating custom GIFs with Grok
(30:48) The new #1 skill: Developing "Taste"
(39:03) Using AI to aggressively repurpose winning ads
(46:24) Speed of ideation: Using AI as your "Junior Employee"
(55:12) The future of the copywriting profession

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Neville:
LinkedIn: https://www.linkedin.com/in/neville-medhora-654749/
X: @nevmed
Website: https://copywritingcourse.com/
Swipe File: https://swipefile.com/

Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/

Referenced:
• Copywriting Course: https://copywritingcourse.com
• SwipeFile: https://swipefile.com
• Grok (xAI): https://grok.x.ai
• Ahrefs: https://ahrefs.com

Is Your Marketing Career Safe from AI? Ryan Law’s 6-Point Defense Plan

Sam Altman predicts that 95% of what marketers do will eventually be handled by AI, and Microsoft claims that copywriters are at the top of the replacement list. So, is your marketing career in trouble?

To answer this, we sat down with Ryan Law, our Director of Content Marketing. Ryan’s been experimenting with AI since the GPT-3 closed beta in 2020 and has developed a concrete plan for not just surviving—but thriving—in the age of AI.

In this episode, Ryan breaks down his 6-point defense plan to future-proof your career. We argue about the death of skyscraper content, why taste is more valuable than technical skill, and why marketers need to be more like rockstars.

What you’ll learn in this episode:

(00:00) Intro

(00:48) Ryan Law’s AI “Origin Story”

(04:56) Will AI take your marketing job?

(15:10) The Right Way to Use AI in Your Workflow

(22:24) Why “Taste” is Your Most Valuable Skill Now

(32:00) The Death of Skyscraper Content

(41:51) Using AI to Learn New Skills (Like Python)

(49:25) Be a Rockstar, Not a Session Musician

We hope you enjoyed this episode of Ahrefs Podcast! Be sure to like, subscribe, and tell a friend.

Where to find Ryan:

LinkedIn: https://www.linkedin.com/in/thinkingslow/

X: @thinking_slow

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

Referenced:

OpenAI: https://openai.com/

Microsoft: https://www.microsoft.com/

Seer Interactive: https://www.seerinteractive.com/

Clay went from zero revenue to a 3.1 billion dollar valuation in just 2 years. Was it luck, skill, or are they just riding the AI hype bubble?

Meet Bruno Estrella, the Head of Marketing at Clay. He joined when the company was just 20 people and helped build one of the most effective partner and community-led marketing engines in SaaS.

In this episode, Bruno reveals Clay’s full growth playbook, from the influencer strategy that popularized the “GTM Engineer” role to the strategy behind their 7-figure campaigns.

Here’s what you’ll learn:

00:00 Intro

00:53 The GTM Engineer: How Clay created a new role through influencers

07:13 The story behind Clay’s iconic “Play-Doh” branding

09:55 How to split marketing for self-serve vs. enterprise

16:26 Clay’s programmatic SEO play generating 60 percent of their traffic

21:27 Why Clay uses Substack instead of a traditional blog

25:33 The playbook for scaling to hundreds of global events

31:09 How to get the right people to attend your events

38:20 Why adding a service arm accelerates enterprise revenue

40:57 How Clay uses its own product to grow

45:00 Clay’s social media and executive content strategy

51:31 The strategy behind Clay’s 7-figure billboard campaigns

55:41 Your brand is your advertising budget

01:00:28 The secret to hiring A-players

01:05:15 Clay’s single most effective growth tactic

Where to find Bruno:

LinkedIn: https://www.linkedin.com/in/brunoestrella/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: https://x.com/timsoulo

Website: https://www.timsoulo.com/

Referenced:

Clay: https://www.clay.com/

OpenAI: https://openai.com/

HubSpot: https://www.hubspot.com/

Anthropic: https://www.anthropic.com/

Webflow: https://webflow.com/

Substack: https://substack.com/

Miro: https://miro.com/

Gong: https://www.gong.io/

ClickUp: https://clickup.com/

Crypto.com: https://crypto.com/