In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them.

Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

• Pushing past disliking social media 4:30
• What to do when you cannot find good help 14:28
• Problems with your website 24:59
• How to move past generic branding 31:25

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust?

In today’s episode, Andrea and Taleesa are talking about the importance of digital spring cleaning for your business and why you should be regularly updating your marketing assets to maintain professionalism and trust.

Join both Andrea and Taleesa to get a practical brand-refresh checklist so that your online presence feels current and conversion-ready.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Refresh Instagram bio & pinned posts 4:50
2. Auditing your website 8:40
3. Clean up your booking system 15:17
4. Audit your email list and automations 17:48

Links:

https://polished-profile.teachery.co/polished-profile

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again?

Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events.

Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why Q2 is transformation season 3:45
2. Bridal transformation packages 9:27
3. Graduation & young adult confidence packages 14:38
4. Local collabs & focused marketing 26:39

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa?

In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys.

Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. The mindset shift 2:56
2. Having fun and using a variety of content formats 7:30
3. Consistency over perfection 11:09
4. Using trial reels strategically 16:46

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?

Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.

Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why events matter and high-conversion power of in-person events 2:42
2. 60 days out: Foundation phase 7:31
3. 45 days out: Build your assets 13:19
4. 30 days out: Visibility push 23:12

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content?

In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort.

Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why most holiday marketing fails 4:53
2. Strategies for effective holiday content 13:01
3. Leveraging your stories for holiday content 18:00
4. The importance of strategy over posting for social pressure 28:35

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend?

Today, Andrea and Taleesa are diving into how you can host a Q2 event that’s fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer.

Listen to this episode to learn why Q2 is the sweet spot for events and get fun event ideas you can start planning now.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. Why Q2 is the best time to host an event 5:00
2. Fun theme and event ideas for Q2 13:22
3. Mother’s Day Pampering for an event 29:51

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/

Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it?

In today’s episode, Andrea and Taleesa are spilling the benefits of having a medspa membership. They’re also diving into the main types of memberships and strategies on growing your membership.

Join both Andrea and Taleesa as they set you up for success in building a high-retention membership program that grows your esthetic practice with predictable revenue and loyal clients.

If you enjoyed this episode please share, rate and review it!

Also mentioned in today’s episode:

1. The main types of different memberships 3:36
2. Strategies for growing your membership 12:05
3. Selling memberships without feeling salesy 16:30

Links:

Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

Estie Social Suite:

https://smithandcrawford.com/aesthetically-social-suite

2026 Visibility Vault:

https://smithandcrawford.com/visibility-vault

Show transcripts: https://smithandcrawford.com/notes

Email us: hello@smithandcrawford.com

Join our newsletter: https://smithandcrawford.com/newsletter

https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

https://smithandcrawford.com/