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Aesthetic Pulse

Aesthetic Pulse

De: Smith and Crawford Company
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Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.Copyright 2025 Smith and Crawford Company Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Part 1 Holiday Survival Series: From Sleighs to Scrooges (Promos That Work & Don’t)
    Oct 2 2025

    Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season?

    Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season.


    Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The importance of staying focused and planning ahead 4:51
    • Black Friday gift card sale strategy 5:50
    • Challenges and missteps for Black Friday 12:49
    • Holiday promotion strategies 21:59
    • Challenges and missteps for Christmas 31:21


    Links:


    Booked and Busy: Our Q4 Content Collection:

    https://smithandcrawford.com/booked-and-busy



    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    42 m
  • Boo-st Your Bookings: How to Book Out October with Spooky Season Specials
    Sep 25 2025

    Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October?

    In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October.


    Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Engaging your clients with fun employee contests 9:44
    • Special offers and incentives 11:12
    • Sponsoring a local haunted attraction in your community 24:17
    • Breast cancer awareness month 27:32


    Links:


    Booked and Busy: Our Q4 Content Collection:

    https://smithandcrawford.com/booked-and-busy



    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    35 m
  • Inbox Overload: How to Make Your Q4 Emails Stand Out
    Sep 18 2025

    Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year?

    Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday.


    Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Why consistency is key 5:16
    • Strategies and practical tips for your email marketing 12:43
    • What pitfalls to avoid 21:55
    • Promotional strategies for Q4 22:08


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Más Menos
    35 m
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