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AdTechGod Pod

AdTechGod Pod

De: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep. 111 From Walled Gardens to the Open Web: Brad Thompson on the DSP Shift Powering SMB Growth

    Ep. 111 From Walled Gardens to the Open Web: Brad Thompson on the DSP Shift Powering SMB Growth
    Dec 9 2025
    Brad Thompson from MediaGo, a Baidu Company, joins AdTechGod on the AdTechGod Podcast to break down how SMB advertisers are using performance DSPs as a bridge from walled gardens into open web programmatic. Brad shares his path from agency work to platforms like AOL and MediaMath, why simplifying programmatic is essential for growth, how he uses LinkedIn and X differently to build partnerships, and what 2026 may look like as AI reshapes ad ops and optimization. The episode closes with Brad’s view that AdCP can steer the industry back toward strong messaging and smart media choices, not just data-driven outcomes. Takeaways SMB marketers know Amazon, Meta, and TikTok well, but many need a simpler on-ramp to open web programmatic, creating a clear role for performance DSPs. AI will most improve optimization and creative workflows, while ad ops shifts through fewer manual tasks and slower net new hiring. LinkedIn works best for personal marketing and steady industry updates, while X is better for real-time discussion and learning. Strong relationships are still the edge in sales and BD because people handle the messy moments that tech cannot. AdCP is a major 2026 opportunity that can refocus digital advertising on message and media quality. Chapters 00:00 Brad’s background and why he chose ad tech. 03:55 How MediaGo brings SMBs from walled gardens into programmatic. 05:00 Social selling in practice, LinkedIn versus X. 12:15 2026 outlook, AI reality versus hype, and job impact. 20:40 Why AdCP could be the biggest growth lever next year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 m
  • Ep. 110 From Spin off to Smart Auctions: Tal Shaked on Building Rise and the Future of Agentic Ad Tech

    Ep. 110 From Spin off to Smart Auctions: Tal Shaked on Building Rise and the Future of Agentic Ad Tech
    Dec 2 2025
    Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource’s IPO, why the team first focused on web video and display, and how their Smart Auction Management platform uses machine learning to optimize pricing and supply paths at massive scale. Tal also shares what AI driven search shifts mean for publishers, why traffic shaping is becoming a core differentiator, and where agentic advertising could take creative, buying, and ops workflows in 2026. Takeaways Rise spun out of IronSource, and starting on the web turned into an advantage. SAM and traffic shaping are the core levers for auction and revenue lift. AI search is cutting web traffic, forcing publishers to adapt fast. Mobile monetization looks steadier, with upside in performance and commerce. Agentic ads will automate busywork while keeping relationships central. Chapters 00:00 Rise split from IronSource and made web first work. 19:10 SAM plus traffic shaping drive gains. 22:50 AI search is shrinking web traffic. 26:10 Mobile revenue is more stable. 31:00 Agentic ads automate tasks, relationships still win. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 m
  • Ep. 109 Building Advertible: Priti Ohri on Reinventing Native Ads and Leading with Purpose

    Ep. 109 Building Advertible: Priti Ohri on Reinventing Native Ads and Leading with Purpose
    Nov 25 2025
    AdTechGod speaks with Priti Ohri, Co-Founder and CEO of Advertible, about how she turned a layoff into a launchpad for innovation. From her early days at MTV Networks and LVMH to founding a company reshaping native advertising, Priti shares how Advertible simplifies native ad delivery for SSPs while improving user experience across formats and devices. They discuss the challenges of building infrastructure in ad tech, the importance of community and representation, and how the industry’s next big transformation might come from agentic AI and automation. Takeaways Advertible streamlines native ad delivery with a plug-in solution for SSPs. Priti’s path from luxury brands to ad tech highlights the power of data-driven creativity. The startup journey demands resilience, community, and constant iteration. Representation and visibility fuel empowerment across underrepresented founders. Agentic AI could redefine how programmatic systems communicate and scale. Chapters 00:00 Introduction and Priti’s Career Journey 02:00 From Viacom to Programmatic: Following the Data 05:00 Why Native Ads Still Matte 07:00 Building Advertible After Ericsson 09:00 Startup Challenges and Finding Product-Market Fit 12:00 The Role of Community and Support Systems 15:00 Female Founders and South Asian Representation 19:00 Agentic AI and the Future of Ad Tech 22:00 Final Thoughts and Advice for Founders Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 m
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