AdTechGod Pod Podcast Por AdTechGod The AdTech God arte de portada

AdTechGod Pod

AdTechGod Pod

De: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks Shop

    Ep. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks Shop
    Jul 29 2025
    In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies and data utilization. Personalization is key to effective marketing campaigns. Loyalty should be viewed as a mindset rather than a program. Retail media presents new opportunities for brands to connect with consumers. Measurement and understanding of data are critical for driving business outcomes. The retail landscape is evolving, requiring brands to adapt to consumer preferences. In-store experiences can significantly enhance customer loyalty. Brands that understand their customers will succeed in a competitive market. Chapters 00:00 Introduction to AdTech and Edina's Journey 08:20 The Evolution of Client Relationships and Data Utilization 15:39 Retail Media and the Future of Commerce 20:28 Personal Brand Loyalty and Consumer Experience Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 m
  • The Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger Drama

    The Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger Drama
    Jul 28 2025
    In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance merger finally got the FCC’s green light, complete with political controversy and a timely South Park takedown. Alphabet's Blowout Quarter: Alphabet hit $96.4 billion in Q2 revenue, driven by strong performance in cloud (up 32%) and ad sales (up 10.4%), with YouTube capturing nearly 13% of all U.S. TV screen time. Publisher Impact from Generative AI: Google’s AI overviews and search innovations are reducing referral traffic to publishers, with its network division down $100M this quarter—an early signal of monetization shifts. Newsweek’s Monetization Overhaul: Facing declining search-driven traffic, Newsweek aims to lower its ad revenue dependency by investing in healthcare adtech, subscriptions, and syndication deals to charge AI bots for crawling content. Paramount–Skydance Merger Approved: The FCC approved the controversial Paramount-Skydance deal, just days after a $16M Trump settlement and CBS’ cancellation of The Late Show with Stephen Colbert. South Park Weighs In: South Park’s season premiere mocked the Paramount merger and its political ties—airing hours after a $1.5B content deal was finalized between the show’s creators and Paramount. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    9 m
  • Ep.89 CTV, Startups, and the New Marketing Funnel with Austin Scott

    Ep.89 CTV, Startups, and the New Marketing Funnel with Austin Scott
    Jul 22 2025
    AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape. Takeaways Austin Scott has a rich background in ad tech, having worked with major companies like X plus one, TubeMogul, and Microsoft. She emphasizes the importance of adaptability and determination in the entrepreneurial journey. The ad tech ecosystem faces challenges such as data control and the need for flexible solutions. Bedrock Platform aims to empower media buyers with innovative tools and a customizable approach. The conversation highlights the evolving nature of CTV and its impact on advertising strategies. Austin believes that the marketing funnel has changed and needs to be redefined for modern advertising. She discusses the significance of collaboration and understanding buyer needs in ad tech. The importance of cross-channel measurement and attribution is emphasized in the conversation. Austin shares insights on the cultural differences in business practices between the US and Europe. The episode concludes with a focus on the future of programmatic advertising and the need for sustainable models. Chapters 00:00 Introduction to Austin Scott and Bedrock Platform 02:11 Austin's Career Journey in Ad Tech 11:33 Transitioning to Xander and Cultural Insights 14:45 Challenges in the Ad Tech Ecosystem 20:23 The Future of CTV and Programmatic Advertising 27:05 Redefining the Marketing Funnel Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 m
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