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AdTechGod Pod

AdTechGod Pod

De: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep. 120 WPP’s Kate Scott-Dawkins on Predicting the Future of Data, AI, and Advertising’s Next Era

    Ep. 120 WPP’s Kate Scott-Dawkins on Predicting the Future of Data, AI, and Advertising’s Next Era
    Feb 10 2026
    Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, joins AdTech God to share how agencies use economic signals, advertiser trends, and emerging AI shifts to forecast the future of advertising while helping brands stay ahead in a rapidly changing world. Takeaways Kate’s early exposure to advertising storytelling sparked her marketing path. A linguistics background trained her to spot patterns and build forecasts. Staying at WPP let her shape long-term strategy and thought leadership. Modern forecasting blends government, financial, and proprietary client signals. Global events — politics, economics, climate — directly move ad markets. Industry consolidation is accelerating, concentrating ad revenue among few sellers. WPP packages insight via forecasts, weekly updates, and rapid client POVs. AI adds speed by summarizing large datasets and supporting analysis workflows. AI is less reliable for producing genuinely original insight on its own. Commerce and creator ecosystems may be disrupted faster than search. Authenticity, disclosure, and watermarking are becoming critical trust issues. Verified human-made content could become a premium tier in the future economy. Career Girls work focuses on expanding STEAM imagination and opportunity for girls Chapters 00:01 Introduction: Kate Scott-Dawkins joins the podcast and outlines her role at WPP Media. 01:30 Career inspiration: An early advertising example sparked her interest in storytelling. 02:45 Career foundation: How linguistics and international experience shaped her perspective. 03:35 WPP tenure: Why she stayed and how her remit evolved over time. 05:10 Long-range forecasting: Advertising trend planning through 2030 and beyond. 06:20 Data and regulation: How access constraints and policy changes reshaped the industry. 07:30 Intelligence inputs: Blending consumer data, government signals, and client investment insights. 08:10 Global framework: A structured view across politics, economics, society, and technology. 09:20 Market consolidation: Increasing concentration of ad revenue among top sellers. 10:40 Insight delivery: Cadences spanning major forecasts, weekly updates, and rapid client POVs. 12:55 AI applications: Operational support for analysis, synthesis, and speed at scale. 17:05 Early 2026 outlook: Emerging models, including advertising-supported AI consumer services. 26:05 Career Girls: Mission, impact, and Kate’s strategic support to expand STEAM opportunity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 m
  • Special Episode: OhHello Ep. 115 Scott Hess on Leadership, Joy at Work, and Creating Opportunity Through Mentorship

    Special Episode: OhHello Ep. 115 Scott Hess on Leadership, Joy at Work, and Creating Opportunity Through Mentorship
    Feb 3 2026
    Jeremy Bloom and Scott Hess, Chief Marketing Officer of Starcom and Chief Marketing Officer of Publicis Media, discuss the significance of the Chicago Advertising Federation's Career Day, the importance of mentorship and networking in the advertising industry, and personal experiences that shaped their careers. They reflect on the joy of working in advertising and the opportunities available for young professionals entering the field. Takeaways Scott Hess is the Chief Work Officer of Publicis Media. The Chicago Advertising Federation's Career Day is crucial for networking. Mentorship can significantly impact career paths in advertising. Career Day demystifies the advertising industry for young people. Networking events provide access to industry leaders and opportunities. Scott's son found joy in advertising after initially pursuing engineering. The advertising industry offers diverse career paths and opportunities. Personal connections can lead to job opportunities and mentorship. The excitement of young professionals can reinvigorate seasoned veterans. Chicago's winter can be a downside, but the city has much to offer. Chapters 00:00 Introduction and Background 02:43 The Importance of Career Day 05:37 Mentorship and Networking in Advertising 08:50 Personal Experiences and Career Paths 11:38 The Joy of Working in Advertising 14:37 Conclusion and Upcoming Events Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization

    Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization
    Feb 3 2026
    Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers. Takeaways Audio is underfunded largely due to education gaps and outdated measurement models. The missing middle in audio leaves key demos and local markets underserved. Host-read ads remain valuable because trust and opt-in listening drive attention. Expanding audio reach improves effectiveness beyond a few major streaming platforms. Better measurement will push audio spend closer to its share of daily consumer time. Chapters 00:00 Introduction to Jennifer Louie Oon and her background in audio 02:20 Building a career by prioritizing learning over titles 07:50 The missing middle problem in audio advertising 11:30 Why audio budgets lag behind TV and social 14:50 Why host-read ads continue to perform 18:00 Programmatic audio and reducing friction for creators 21:30 What measurement changes mean for audio’s future Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 m
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