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AdTechGod Pod

AdTechGod Pod

De: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep. 104 Leading with People and Purpose: Dani Mariano on AI, Culture, and the Future of Razorfish

    Ep. 104 Leading with People and Purpose: Dani Mariano on AI, Culture, and the Future of Razorfish
    Oct 28 2025
    In this episode of The AdTechGod pod, host AdTechGod sits down with Dani Mariano, CEO of Razorfish, to discuss leadership, company culture, and the evolution of marketing in the age of AI. Dani shares her career journey from joining Razorfish 11 years ago to now leading the agency, and reflects on how people, mentorship, and learning have shaped her leadership style. The conversation explores the impact of AI on consumers and brands, generational differences between Gen Z and Gen Alpha, and how agencies can maintain authenticity in an increasingly automated world. Takeaways The focus is on engaging Gen Z effectively. Generative AI is revolutionizing personalization in marketing. Clients are increasingly demanding personalized communication. There is a need to explore the limits of personalization. Email marketing is a key area for personalized strategies. Understanding client needs is crucial for effective marketing. The conversation highlights the role of technology in marketing. Personalization can lead to better engagement with audiences. Marketers must balance personalization with practicality. The future of marketing lies in adapting to generational shifts. Chapters 00:08 Introduction to Dani Mariano and Razorfish 01:15 Career Growth and Journey at Razorfish 02:41 Building Relationships and Finding Mentorship 03:30 First 100 Days as CEO and the Importance of Listening 05:25 The Human Element in an AI Driven World 06:07 How Clients Are Adopting AI and Facing New Challenges 07:11 Consumer Behavior and the Rise of AI Tools 08:20 Generational Adoption and the Role of Gen Z and Gen Alpha 10:08 Gen Alpha as Third Generation Digital Natives 12:09 Influencers, DIY Culture, and Blending Digital with Physical 15:44 Maintaining Authenticity and Transparency in the AI Era 18:55 Future Outlook and Innovation at Razorfish 21:52 Women in Leadership and Career Advice 24:34 Closing Thoughts and Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 m
  • Ep. 103 Legacy Brands, Digital Futures: Brittany Scott on Brand Safety & AI in Advertising

    Ep. 103 Legacy Brands, Digital Futures: Brittany Scott on Brand Safety & AI in Advertising
    Oct 21 2025
    In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also discusses the cultural shifts she experienced moving from brand to ad tech, and her excitement about the future of AI in advertising. Takeaways Brittany's journey into advertising was unplanned but rewarding. Working at legacy brands shaped Brittany's understanding of brand safety. Brand safety is crucial for maintaining brand reputation. Crisis management is a key aspect of brand partnerships. Cultural differences exist between brand and ad tech environments. AI presents both challenges and opportunities for advertising. Brands need to adapt their strategies to the evolving digital landscape. Building strong partnerships is essential for success in ad tech. Understanding regulatory components is vital for brand safety. Innovation and speed are critical in the ad tech industry. Chapters 00:00 Introduction to Brittany Scott and Zefr 01:23 Brittany's Journey in Advertising 05:48 Understanding Brand Safety and Zefr Role 08:29 The Importance of Brand Legacy 11:25 Navigating Brand Reputation in Crisis 14:58 Cultural Shifts from Brand to Ad Tech 22:29 The Future of AI in Advertising AdTech’s New Frontier: OpenAds, AdCP, and the Streaming Power Duo This week’s episode of The Refresh dives into three major developments reshaping the advertising landscape. The Trade Desk takes center stage with its new OpenAds and PubDesk tools, aiming to clean up the programmatic supply chain while stirring industry debate. Meanwhile, the debut of Ad Context Protocol (AdCP) marks a potential turning point for agentic AI in digital media, proposing a standardized framework for AI-driven ad transactions. Finally, Netflix and Spotify join forces to expand video podcast distribution, signaling a shift in how audiences consume and advertisers monetize cross-platform content. 5 Key Highlights: The Trade Desk’s OpenAds and PubDesk Launch: Introduced at the Prebid Summit, these tools aim to bring transparency and auditability to programmatic auctions. OpenAds introduces auction verification features, while PubDesk provides publishers with detailed auction and market insights. Industry Controversy Around OpenAds: Critics argue that The Trade Desk’s approach to transaction IDs and auction control gives it too much influence over publishers, echoing antitrust concerns seen in other major adtech cases. Introduction of Ad Context Protocol (AdCP): Spearheaded by Brian O’Kelley and built on Anthropic’s Model Context Protocol, AdCP standardizes communication between AI agents in advertising, with backing from PubMatic, Yahoo, and Scope3. Promise and Challenges of Agentic AI: Supporters see AdCP as the next OpenRTB, enabling seamless AI-to-AI media transactions, while skeptics question its ability to overcome adoption barriers and address critical issues like fraud prevention and payments. Netflix and Spotify’s Video Podcast Partnership: Starting next year, Spotify’s video podcasts will stream on Netflix, enhancing reach for creators and advertisers while positioning Netflix as a new competitor in the video podcast space alongside YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 m
  • Ep. 102 The Evolution of Advertising: Amy Lanzi on Strategy, Creators & Change

    Ep. 102 The Evolution of Advertising: Amy Lanzi on Strategy, Creators & Change
    Oct 14 2025
    In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance of female leadership and the role of creators in brand strategy, providing insights into the future of advertising. Takeaways Amy Lanzi transitioned from a finance background to the advertising industry. Her experience in yield management at American Airlines shaped her understanding of customer experience. The advertising landscape has shifted towards a focus on media investment rather than just creative campaigns. Balancing creativity and data is crucial for modern marketing strategies. AI and synthetic audiences are transforming how agencies approach consumer engagement. Female leaders should embrace their unique qualities and support other women in the industry. Brands need to establish strong connections with consumers through first-party data. Creators serve as personalized concierges for brands, influencing consumer behavior. The future of advertising will require brands to be the answer for consumers' needs. Understanding the creator economy is essential for brands to thrive. Chapters 00:00 Introduction to Amy Lanzi and Her Journey 05:42 Transitioning from Analyst to Agency Leader 12:18 Balancing Data and Creativity in Marketing 19:45 The Future of Marketing: AI and Consumer Connection 25:06 The Power of Creators in Brand Strategy Adtech Power Moves: Paramount+’s Retro Ad Play, AmEx’s Commerce Media Launch, and Google’s Antitrust Reckoning This week’s episode of The Refresh dives into the evolving strategies shaping the advertising and media ecosystem. Paramount+ brings back a touch of traditional TV nostalgia with a new static ad placement format, while American Express joins the growing commerce media race with a premium, closed-loop offering. Duolingo takes more control over its ad operations by launching its own ads platform, signaling a shift toward in-house monetization strategies. Meanwhile, Google’s adtech antitrust remedies trial wraps up, leaving the industry waiting to see if structural change could finally hit Big Tech’s ad dominance. Paramount+ Launches “Streaming Fixed Units”: The streamer introduces a new ad format that locks an advertiser’s placement into the same slot for a week after an episode airs, recreating traditional TV consistency and offering advertisers more predictability. American Express Debuts “AmEx Ads”: Leveraging first-party data from 34 million cardholders, AmEx enters the commerce media arena with an exclusive network housed on its own properties like AmexTravel.com, focusing on premium and affluent audiences. Commerce Media Competition Heats Up: With networks from Mastercard, Chase, and now AmEx, commerce media spending is projected to reach $170 billion in 2024, pushing companies to differentiate through niche audiences and unique value propositions. Duolingo Builds Its Own Ads Platform: The language-learning app strengthens its advertising business by creating a direct-sales platform that complements programmatic channels, achieving 3% higher CTRs and strong engagement with rewarded video formats. Google’s Antitrust Trial Concludes: The DOJ’s push for structural remedies, including potentially spinning off AdX, faces pushback from Google’s behavioral proposals, setting the stage for potential landmark changes in adtech competition and regulation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 m
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