Episodios

  • Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts

    Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts
    Apr 22 2025
    In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Apparium Ventures is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    27 m
  • The Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under Fire

    The Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under Fire
    Apr 21 2025
    They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech. History rhymes — This is the biggest antitrust heat since Microsoft in ’98. But the market’s bigger, the stakes are higher, and the FTC isn’t backing down. Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade’s already heating up. Kait’s closing note? “Get a good lawyer.” (T. Swift said it best.) Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    7 m
  • Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux

    Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
    Apr 17 2025
    In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance solutions, Erika sheds light on the powerful ways Workday stays innovative in a fast-changing market. Don’t miss this compelling conversation packed with insights on collaboration, culture, and building a future-ready brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    22 m
  • The Refresh News: SAX Appeal: Spotify’s Bet on the Future of Audio Ads

    The Refresh News: SAX Appeal: Spotify’s Bet on the Future of Audio Ads
    Apr 16 2025
    In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers. Takeaways Spotify launched its ad exchange to meet customer demand for programmatic buying. Owning ad tech allows for better control and relevance in advertising. Generative AI is rapidly being adopted in Spotify's advertising solutions. Spotify's user base is highly engaged and loyal, creating a unique advertising environment. Quality control in advertising inventory is crucial for maintaining advertiser trust. Spotify is transitioning towards performance advertising while maintaining brand focus. The emotional connection to music enhances advertising effectiveness. Spotify's logged-in user platform provides valuable data for advertisers. Innovative ad formats are being developed to enhance user engagement. Feedback from the industry is welcomed to improve Spotify's advertising solutions. Chapters 00:00 Introduction to The Refresh Podcast 01:30 Spotify's Programmatic Advertising Launch 04:58 The Importance of Owning Ad Tech 07:49 Generative AI in Advertising 09:34 Building a Strong User Culture 12:01 Quality Control in Advertising Inventory 15:08 Shifting Focus to Performance Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    19 m
  • Ep. 74 Streaming Forward: Moe Chughtai on Data, AI, and the Future of Video Advertising

    Ep. 74 Streaming Forward: Moe Chughtai on Data, AI, and the Future of Video Advertising
    Apr 15 2025
    In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change. Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters 00:00 Introduction to Moe Chughtai and MIQ 01:36 Moe’s Journey into Advertising 04:01 Transition from Adobe to MIQ 07:36 The Evolution of CTV and Streaming 10:17 Bridging the Gap: Data and Measurement in Advertising 12:54 Balancing Linear and CTV Strategies 15:05 Future Trends in Streaming and AI 20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    23 m
  • The Refresh News: April 14 – Google’s AI Mode, Walmart’s Retail Media Pressure, and Economic Headwinds

    The Refresh News: April 14 – Google’s AI Mode, Walmart’s Retail Media Pressure, and Economic Headwinds
    Apr 14 2025
    In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions. This week’s highlights: • Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google’s experimental AI Mode. This shift signals a SERP-less future, pushing advertisers to rethink how their content and brands remain discoverable in an increasingly chat-based, multimodal environment. • Walmart’s Retail Media Demands – Despite lackluster performance, Walmart is pressuring brands to increase ad spend across its retail media network—up to 75% in some cases. With threats of shelf visibility on the line, brands are stuck deciding between playing the game or protecting their budgets. • Tariffs & Market Instability – A new wave of global tariffs—particularly on Chinese goods and potentially retaliatory actions from the EU—could create ripple effects for tech and ad companies like Google, Meta, and Amazon. With economic volatility rising, advertisers are urged to stay steady, focus on proven strategies, and avoid overreacting to the noise. • Consumer Spending Shifts – Spending is increasingly concentrated among top earners, while discretionary budgets shrink and savings rates decline. Brands are adjusting investments, leaning into performance and programmatic channels and pulling back from less measurable environments. • AI, Automation & Efficiency – With AI maturing and becoming more accessible, brands are adopting tools to reduce costs, improve targeting, and navigate an unpredictable media environment more effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    9 m
  • The Refresh New: The Acquisition of Infosum by WPP

    The Refresh New: The Acquisition of Infosum by WPP
    Apr 9 2025
    In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services. Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration is essential for driving results in digital advertising. AI is transforming marketing by moving beyond traditional identity-based approaches. Privacy and control over data are paramount for clients in data collaboration. InfoSum's technology allows for unique data sets to be analyzed for insights. The integration with WPP will enhance capabilities for their clients. Speed and efficiency in data collaboration are critical for success. The future of advertising lies in leveraging AI for audience building and predictive behavior. InfoSum aims to maintain a mission-driven approach post-acquisition. The collaboration will enable faster onboarding and integration of new technologies. Chapter Chapters 00:00 Introduction to Marketecture Media and Upcoming Events 01:23 Acquisition of InfoSum by WPP 03:11 The Value of Data Collaboration 06:18 Intelligence Beyond Identity and AI Integration 09:28 Privacy and Control in Data Collaboration 12:29 Enhanced Capabilities for WPP Clients 15:32 Product Roadmap and Future Integration 18:25 Mission-Driven Approach and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    22 m
  • Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff

    Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff
    Apr 8 2025
    In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life. Key Takeaways Ali's journey into ad tech began with a desire to learn something new. Her background in psychology helps her understand clients better. Building trust and confidence is crucial in partnerships. She emphasizes the importance of human connection in business. Ali believes in setting high standards for herself and her team. Her experiences at various companies shaped her approach to ad tech. She sees the ad tech industry as a puzzle to solve. Ali values the importance of creative strategies in advertising. She believes in the power of communication over email. Finding balance in life is a continuous journey. Chapters 00:00 Introduction to Ali Wendroff 01:08 Journey into Ad Tech 04:32 Influences and Inspirations 07:37 Building from the Ground Up 11:10 Transitioning to ShareThrough 14:14 Industry Trends and Future Outlook 19:50 Psychology in Ad Tech 24:43 Finding Balance and Motivation Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    28 m
adbl_web_global_use_to_activate_webcro768_stickypopup