ALP 292: Rediscovering your agency’s founding spark

In this episode, Chip and Gini discuss the importance of agency owners reflecting on the reasons they started their businesses and how those motivations can inform current strategies.

They share personal anecdotes about the challenges and growth experiences in their early days of agency ownership. They emphasize the value of going back to basics, understanding what initially led to success, and aligning business strategies with personal passions and strengths. The duo also highlights the importance of avoiding pitfalls such as micromanagement and burnout.

Finally, they encourage agency owners to use these insights to stay motivated, drive growth, and make informed strategic decisions in 2026. [read the transcript]

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