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In Season 11, Episode 1 of A Steady Pour, the crew kicks off the season by diving into high-proof HazMat bourbons from Mugen Spirits, featuring Yokai and its sister barrels curated by Kojin Tashiro. From floral gardens to fruit-forward notes, they explore how each barrel delivers unique flavors while balancing proof and approachability. The hosts share their live tasting experiences with both new whiskey drinkers and seasoned collectors, debating palates, comparing flavors, and even drawing fun parallels to 90s hip-hop and R&B. Learn the story behind these rare releases, how they were inspired by Japanese folklore, and why each pour is a conversation starter. Expect laughs, surprises, and a few “frolicking in the flavors” moments.

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In this second part of the season finale, we dive deeper into the journey of James Saunders, founder of New England Barrel Co. James talks about his pivot from the tech world to whiskey entrepreneurship, revealing how his passion for whiskey led him to start his own company and make a mark in the industry. He shares behind-the-scenes stories of barrel picking, the importance of craftsmanship in whiskey, and his respect for the artistry of blending. From discussing his unique process of selecting barrels to his views on finishing techniques, James provides valuable insights into the world of whiskey-making. He also touches on personal stories, such as how his parents' legacy influences his current work and his upcoming plans to launch a new brand. Plus, we get into some fun whiskey talk, including debates on rye vs. bourbon, and James' approach to crafting flavors that stand out. Tune in for this incredible conversation about whiskey, passion, and the journey of turning dreams into reality!

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In this episode of A Steady Pour Podcast, the crew heads to the barbershop for an exciting conversation with James Saunders, the founder of New England Barrel Co. James shares the journey of starting his whiskey company, from his early passion for whiskey to making the leap from a successful career in IT to full-time entrepreneurship. He opens up about the challenges of sourcing barrels, his approach to blending, and the importance of building a strong business foundation. The discussion touches on the nuances of whiskey pricing, the unique complexities of the industry, and the personal experiences that shaped James' business mindset. Get an inside look at how James is growing his brand while keeping integrity at the forefront. With insights into the whiskey market, blending secrets, and the shift from hobbyist to entrepreneur, this episode is a must-listen for whiskey lovers and aspiring business owners alike. Tune in for a rich conversation full of wisdom, humor, and, of course, some great whiskey talk.