Episodios

  • 4 Ways Leaders Get Disconnected from Change

    4 Ways Leaders Get Disconnected from Change
    Dec 3 2025
    Why Do Leaders Have a Reluctance to Change When you look around today’s business landscape—with all the books, podcasts, research studies, and hard-won lessons on leadership—you’d think we’d be experiencing a golden age of healthy cultures and high-performing teams. But we’re not. And that’s exactly why this week on A New Direction, I’m bringing on John Palumbo of Bigheads Network to dive deep into The Leadership Disconnect. If you’ve ever wondered why leaders continue to resist the overwhelming evidence of what works, this conversation is going to open your eyes… and maybe make you rethink the way you lead. John has spent years studying the gap between what leaders say they want and what they actually do. He’s seen firsthand how organizations sabotage their own culture—not intentionally, but because they’re operating from outdated assumptions, fear-based habits, or ego-driven patterns. On Wednesday, we’re going to pull back the curtain on the real reasons leaders struggle to change—even when the data, the stories, and the results are staring them right in the face. And we’re going to talk about how that disconnect silently destroys morale, momentum, and innovation. But here’s the twist: John and I won’t just be exposing the problem. We’re going after the psychology behind it—the blind spots, the excuses, and the hidden beliefs that keep leaders stuck repeating yesterday’s mistakes. If you’re an entrepreneur, executive, manager, team leader, or someone who’s ever had to influence people in any direction… this will challenge you. It will provoke you. And it just might give you the breakthrough you’ve been needing in your own leadership. When you understand the leadership disconnect, you can become the leader people want to follow—not the one they resist. Tune in, take notes, and prepare for a shift. Check out John by clicking here. Ready for your next internal podcast go to BigHeads Network. Please thank our sponsors for joining us here on A New Direction Linda Craft Team, Realtors, fully locally owned and operated, and unaffiliated with a national brand for more than 40 years. They have developed relationships with the world’s best real estate professionals to help people like you have an amazing experience when it comes to selling their home or buying a new one. So, if you are looking to connect with the best person in your area…why not start with Linda Craft Team, Realtors drive on over to www.LindaCraft.com and Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! There are No Business Problems… Only Personal Problems that Infect Your Business Understanding the Role of a Leader in Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up ...
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    52 m
  • The 1 Number That Changes Everything

    The 1 Number That Changes Everything
    Nov 26 2025
    Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction, I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson, and we’re diving into his powerful book Your Most Important Number. Lee’s going to show us why traditional goal setting often falls flat—and how focusing on one transformational number can simplify your strategy, elevate your performance, and change the way you lead and live. If you’ve ever felt stuck or overloaded, this conversation will bring the clarity and direction you’ve been searching for. Lee’s developed the MIND Methodology—Most Important Number + Drivers—a framework that’s helping organizations around the world cut the clutter and dial in on what really matters. We’ll dig into how you can find your most important number, align your people around it, and track progress in a way that builds confidence and momentum. It’s practical. It’s proven. And you’ll be able to use it the second the show ends. But you know me—I’m always about the human side. And that’s what makes Lee’s approach so powerful. This isn’t just about data or performance metrics. It’s about people, purpose, unity, and ownership. When you focus on the right number, you create a culture where everyone knows what winning looks like—and how to move the needle together. That’s when progress becomes a habit instead of a hope. This episode will show you The 1 Number That Changes Everything. Because once you know your most important number, you stop chasing random goals… and start achieving what truly matters. Lee Benson's book, "Your Most Important Number" is a brilliantly, logical, practical guide to helping any business of any size and any leader no matter the level achieve more as entire company and individually. So often we read or hear people talk about goal setting. "We have to set goals!" They will shout. And experts from all different parts of the business world will say "set goals" if you want to achieve more success. Well, that sounds good in theory, but the fact is this, no matter how SMART you make them it's not working! Your company is not getting all that much better if it all because you do them, and here is the fact: Setting goals are not motivating anyone! There has got to be another way! And there is! Lee Benson's MIND (Most Important Number and Drivers). Wow! Talk about eye opening. When leadership comes to the conclusion of what their MIN (Most Important Number) is, and then each area of the business determine what their MIN is that is connected to the overall MIN, and then each person knows what they need to deliver in terms of behavior to add value to the MIN. Bam! It's a huge win! The book is complete with an appendix that will start walking you through the how to...get the book...read it, absorb it, put it into practice, it has worked for so many businesses which he gives examples of it will work for your business too. By the way, he even offers freebies to get yourself started. Just go to www.etw.com/tools it's all right there. And get your copy of Your Most Important Number by clicking here! Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! And… Linda Craft Team, REALTORS, for more than 40 years they have been known as the “Legends of Customer Service”. They don't say it...their clients do. Why? It's a culture that developed for more than 40 years that focuses on the client experience first. It's not about selling or buying a home, Linda recognized that it was a place where dreams were realized and memories would be made...and that makes more than a transaction, and that is why Linda created a client first culture where before, during and after your experience you have a partner that will help you for the rest of your life. They have helped people from all over the world find the right professional to sell or buy their home. And if you are located in the greater Raleigh Research Triangle Park (RTP) area stop in and get a FREE bottle of water and learn ...
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    1 h
  • 3 Communication Shifts to Make an Impact

    3 Communication Shifts to Make an Impact
    Nov 20 2025
    Making Your Communication a Game Changer for Your Business Get ready to shift your communication game—live on Wednesday, November 19th at 3 pm Eastern, on A New Direction, I’ll be sitting down with the remarkable Molly Tschang, co-author (with Marshall Goldsmith) of the groundbreaking new book Say It Skillfully: Speak Up. Make Your Words Matter. Win Together.. If you’ve ever found yourself stuck, unsure how to speak up, or wanting to be heard rather than overlooked—this episode is for you. Molly brings a rich background—from leading major integrations at Cisco and U.S. Filter, to founding her own firm and podcast—so she knows firsthand what it takes to turn communication from risk to strength. In the podcast we’ll dive deep into the Me-You-We framework from the book—a simple yet powerful model that helps anyone craft meaningful conversations grounded in intention, empathy, and shared reality. The book calls communication “the ultimate currency” and points out how many high-performing teams still struggle because people don’t speak up—or don’t know how to. We’ll hear how Molly encourages professionals at every level to move beyond fear (of being wrong, of not fitting in, of offending) and step into voice in a way that honors both self and others. It’s the kind of mindset reset that fits right into the micro-dose improvement and reflection style I live for here at “A New Direction.” We’ll also explore real-world stories from the book: how leaders used these skills in mergers, tough feedback conversations, multicultural teams, and even in personal life. These are not just “communication tips,” they are tools for building culture, trust, and influence. From Molly’s perspective: “Your communication is how others fundamentally experience you.” Cornell Engineering. If you’re coaching athletes, running a team, or simply want to lead with more authenticity and impact—this conversation will give you actionable communication pathways, not just ideas. Whether you’re prepping to speak in a meeting, navigating a career pivot, or simply wanting to be heard more clearly at home or work—this is your communication playbook moment. You are going to enjoy Molly’s insights to our community and help you level up your voice and your impact. Molly Tschang and Marshall Goldsmiths's book, "Say It Skillfully" is a book takes something we so over complicate and makes it easy for all of us to implement. Whether you are an employee who does feel like you have a voice. Or a leader who has unintentionally squelched the voices, this book is for you! As a coach, I work with high performers, business owners, executives, athletes—you name it. And the common denominator among all of them isn't intelligence, strategy, or even talent. It’s communication. The internal dialogue. The external courage. The ability to speak truth with clarity AND humanity. This book tackles that exact intersection with exceptional honesty and practicality. It doesn’t preach. It doesn’t guilt. It guides. What I love most is that Molly doesn't teach communication as a “technique.” She teaches the "me-you-we" frame work, and it as a mindset—one grounded in self-awareness, curiosity, and genuine connection. She shows you how to start by knowing yourself first. Then moves you to getting to know others. And finally, how we know ourselves as a team or group where everyone has a voice. This isn’t just a book you read. It is going to require self-reflection ad intention. And as I applied these tools in my own life and coaching sessions, in business conversations, I have seen change in myself and others. If you’re a leader, if you’re a teammate, if you’re in a relationship of any kind, or if you simply want to be a better human being, Say It Skillfully belongs on your "must read" list. It’s wise. It’s relevant. It’s transformational. Then don't just let it sit there. Read it. Practice it. And put it into action. A powerful, practical, human book. Molly and Marshall—thank you. This one is a difference-maker. Get your copy by clicking here. Please thank our sponsors for making A New Direction Possible: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey ...
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    53 m
  • 6 Stories Every Leader Must Master to Win in Business

    6 Stories Every Leader Must Master to Win in Business
    Nov 13 2025
    Is Your Business Telling the Stories that Sell and add Value? In today’s competitive marketplace, it’s not the best ideas that win—it’s the best stories. This week on A New Direction, I sit down with strategist and author Gavin McMahon to discuss his powerful new book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Gavin reveals why every leader, CEO, and sales professional must learn the language of storytelling if they want to inspire, influence, and ignite action. We’ll explore the 6 essential genres of business storytelling—Value, Product, Brand, Sales, Leadership, and Culture—and how each one can transform the way you communicate and connect. Whether you’re pitching an idea, leading a team, or building a brand, mastering these six stories can elevate your message from informative to unforgettable. Gavin will share practical insights on turning complexity into clarity, data into drama, and strategy into stories that stick. You’ll learn why simplicity is a competitive edge, how to make your message “retellable,” and what separates a leader who speaks from one who truly connects. By the end of this episode, you’ll understand how storytelling drives alignment, motivation, and measurable results—because when people believe the story, they believe in the mission. Join Gavin McMahon and me, Coach Jay on A New Direction. Discover how these six stories can help you inspire your team, elevate your influence, and lead your business in a whole new direction. Gavin McMahon's book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business" is a mind bender of a book. Hold on to your brains folks, because this book is going to challenge the way you think about every presentation, every intereaction, and every piece of marketing you do in your business. The fact is...the stories matter! Here is the big fact: Our brains are wired for stories. Just think about it for a second. What is your favorite movie? Got it? Why is it your favorite? There is something about the story, right? Well what if we apply the same principles to every avenue of your business? And that is exactly what Gavin McMahon does in "Story Business". He pulls the elements of great storytelling and makes it applicable to you regardless of size of business or budget. Many powerful things in the book, but the first one that stands out is the Motive Triangle: Hope, Fear, and Reason. The fact is we don't make our decisions rationally. Here is the key: Emotions create action. Reason creates rationalization. If you want people to move you have to connect to emotion...and when you can oppose hope and fear...you have a recipe for success! Secondly, The Six Genres of Storytelling are extremely powerful: Value Storytelling, Brand Storytelling, Product Story Telling, Sales Storytelling, Leader Storytelling, and Culture Storytelling opens up our minds to worlds and possibilities that I certainly had not thought of before until I read the book. I think Story Business is a must read for everyone. Check it out by clicking: Story Business Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! Linda Craft Team, REALTORS®, for more than 40 years they have created relationships that last a life time. That is why when it comes to real estate they are known as the “legends of customer service”. They know that your home is personal. It’s part of a life transition and it is part of your legacy of life. And over the years they have been perfecting their service and skills to help reduce the stress out of buying and selling your home as well as helping thousands of others. The Linda Craft Team would love to get to know you so that they can help you sell your home in the way it should be sold, and help you buy the home to start your next chapter of life. Click on over to www.LindaCraft.com When Good Isn’t Good Enough Anymore You’ve built a solid career. You’ve hit the numbers, earned the title, and checked every box that was supposed to mean success. But lately, something feels… off. You’re performing, but not progressing. ...
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    1 h
  • 10 Commandments to Marketing and Persuasion

    10 Commandments to Marketing and Persuasion
    Nov 6 2025
    The 10 Commandments to Marketing and Persuasion I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, or you’re trying to build a community but can’t quite crack the code — this conversation will flip a switch. We’ll dig into the ten “commandments” he lays out for how to master marketing, negotiation, persuasion and finally step into the high-value version of your brand. This isn’t a fluffy chat about sales tactics that evaporate after you walk away. This is raw, real, and rooted in systems and psychology. Dr. Zaid draws from a PhD in law, from global speaking and consulting experience — and yes, this matters because what worked in 1999 doesn’t fly in 2025. He’ll challenge you to stop under-charging, stop hiding your expertise, and start leading with boldness, with clarity and with confidence. If you’ve ever held back because you thought you weren’t “salesy enough” or you weren’t supposed to push yourself forward — get ready to reframe that story. Here’s why you’ll want to tune in: we’re going to unpack how to build a community that buys from you not just once, but again and again. We’re going to talk about how to get people talking about you (the holy grail of word-of-mouth), how to provide personal attention in an age that seems to dehumanize connection, and how to build trust so that when you speak, people listen and act. And more importantly, this isn’t just theory — we’ll pull examples, tactics and take-aways you can use Monday morning. Because micro-dosing your life means small shifts that compound. Coach Jay style means you’ll leave ready to act. So if you’re ready to step into that next level — ready to raise your price, raise your presence, raise your impact — then clear your calendar for tomorrow at 6 pm Eastern. Bring your notebook, your questions, your “what if I could…” mindset. We’ll push past the noise, past the hustle-without-heart, and build something purposeful, profitable and sustainable. Dr. Yaniv Zaid's book, "The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion" is an outstanding book filled with practical insights that you can use right now in your business and in your life. The book is filled with examples that give meaning to the ideas and concepts that he discusses in the 21st Century Sales Bible. Each of the 10 Commandments builds on one another. When you start with the 1st Commandment to the 10th there is a connection between them all. What I found so brilliant, is at the end of each chapter he has "Key Takeaways" from each commandment. If you forgot something he reemphasizes it again, making the book a extremely useful took kit for anyone in business. Often times we find words like "marketing" and "persuasion" to be a bit uncomfortable. But, when you really read what Dr. Zaid, is saying you begin to realize our whole life is marketing ourselves and persuading others to do what we would like them to do. The difference is this: There is an ethical and moral way to do it! When we truly love our clients, and truly know we can help them with their problems or pain, then persuasion is not a bad word, but a great word for us to help them see the solution to the potential clients issues. The book says it is a Sales Bible. And when you truly dig into the wisdom and guidance that is shared in each chapter will be both enlightening and life changing. Get your copy of "The 21st Sales Bible" by Clicking Here! Please reach out to our sponsors of A New Direction who support us and our guests! Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! Linda Craft Team, REALTORS, for more than 40 years they have been known as the “Legends of Customer Service”, because it is ingrained in their culture. Linda started as an individual agent in 1985. From then to today the main focus has always been a great customer experience and amazing customer service. To this day her first clients still come by to ...
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    57 m
  • 3 Powerful Choices to Stop Drama and Start Leading

    3 Powerful Choices to Stop Drama and Start Leading
    Oct 23 2025
    The Opposite of Leadership...Wait for it...It's Drama I’m really excited for this week’s episode of A New Direction, because I’ll be sitting down with best-selling author Charlie Sheppard, whose work jolts us out of the endless cycle of workplace drama and into — you guessed it — leadership by choice. In his book Save Your Drama for Your Mama: Drama or Leadership is a Choice, Charlie makes it clear that drama isn’t just annoying, it’s corrosive. It creates what he calls the “Drama Triangle” — where we play the roles of victim, persecutor, or rescuer — and it keeps us trapped in old patterns of blame, guilt, and avoidance. But the powerful truth is that leadership is also a triangle — one that begins when we make a conscious choice to step out of the drama and lead ourselves first. One of the topics we’ll explore is what it means to shift from external control (“It’s not my fault, someone else made me do it”) to internal ownership (“I choose how I respond”). Charlie argues that when we feel powerless, we fall into drama; when we reclaim choice, we start leading. So, I want us to ask: where in your professional or personal life are you still waiting for someone else to drive the bus? And how might you hop into the driver’s seat instead? This isn’t about becoming perfect or drama-free overnight — it’s about recognizing that you always have the power to choose differently. We’ll also dive into how we show up in the roles we play — adversary vs. catalyst, victim vs. visionary. These distinctions move leadership beyond the abstract and into behaviors we can see in our teams and ourselves. Expect us to unpack those everyday situations — the teammate who plays the victim and drags the group down, or the adversary who stirs things up in destructive ways — and contrast them with the visionary or catalyst who chooses to energize, engage, and elevate. If you’ve ever wondered how to stop drama from being “just how we do things,” this part of the conversation will be eye-opening. Finally, we’ll wrap with the big idea that leadership is a choice — full stop. Charlie doesn’t sugar-coat it: real leadership takes awareness, intention, and a willingness to look in the mirror. But he also offers a practical roadmap — not just “stop the drama,” but “what do I do instead?” Whether you’re leading a team, managing projects, coaching others, or simply trying to grow as a person, this message will challenge and inspire you. My hope is that when you tune in, you’ll ask yourself one powerful question: “Am I choosing leadership right now… or am I just participating in drama because it’s easier?” Charlie Sheppard's book, "Save Your Drama For Your Mama: Drama or Leadership. is a Choice is perhaps one of the best practical books on leadership I have ever read. For the first time someone has clearly defined the opposite of leadership. Are you wondering what that is? It's not followership...it's drama. And what Charlie Sheppard had developed is elegantly simplistic by comparing and contrasting the behaviors of those in leadership and those in drama. In fact, you discover the opposites. For Example: An internal locus of control is leadership, it's counterpart is an external locus of control. Adversary or catalyst. Victim or visionary. Rescuer or coach?. His detailed triangles take us through a journey that begins change our perspective. What is also phenomenal about this book is he has a tremendous amount of research to support his findings. If you are brain and body geek you are going to love is section on the amygdala and it's connection to how it interacts with both drama and leadership. If you want real world examples, he supplies those as well. Absolutely an engaging read. And I will add there is truth in his warning in the introduction of the book. "Once you’ve been exposed to this way of thinking, your life will never be the same." It's absolutely true. I have used it with my clients and it works! Get your copy of Save Your Drama for Your Mama, by clicking here! Please reach out to our sponsors of A New Direction who support us and our guests! Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey ...
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    59 m
  • 5 Secrets Getting to Others Deep Need

    5 Secrets Getting to Others Deep Need
    Oct 16 2025
    Help Others Find What They Don't Know What Their Needs Are Join me on A New Direction as I sit down with Bill Shander, author of Stakeholder Whispering: Uncover What People Need Before Doing What They Ask. Bill’s premise is bold and true: most customers, clients, and bosses don’t actually know what they need; they only know what feels familiar enough to ask for. Our job isn’t to take the order—it’s to uncover the real needs with empathy, curiosity, and skill. That’s the heart of Stakeholder Whispering, and that’s exactly where we’re going. Bill and I will dig into the mechanism behind the magic—how to slow the conversation down just enough to surface intent before you sprint into execution. We’ll explore practical moves like clarifying the decision your work will enable, mapping the real stakeholder chain (who wins, who loses, who decides), and challenging assumptions that quietly steer requests toward the wrong solution. Expect concrete tactics leaders can use in the room—silence that invites better thinking, questions that reframe the task, and small tests that prove what actually matters. If you’ve ever delivered exactly what was asked and still missed the mark, you know the emotional punch of this topic. It’s frustrating, it’s deflating, and it erodes trust. We’ll talk about the human side—how fear, constraints, and “what we’ve always done” hide beneath the ask—and how a calm, curious presence earns permission to go deeper. When people feel understood, they stop defending their request and start partnering in the outcome. That’s when influence grows and results compound. You’ll leave with five field-tested questions to put in play immediately: What decision will this help you make? If this worked perfectly, what changes? Who else is impacted, positively or negatively? What risk are we avoiding—or accepting—by doing it this way? What would we try if there were no constraints? Bring these to your next meeting and watch the conversation shift from “build the thing” to “solve the right problem.” This one is about leading with courage, listening with intention, and delivering what truly moves the needle. Needs. To contact Bill go to his website: www.billshander.com Or connect on Linkedin: Bill Shander Bill Shander's book, "Stakeholder Whispering: Uncover What People Need Before Doing What They Ask" is a fun, insightful, and powerful read. This book is literally for everyone in any career, and in any stage of their career. And personally so valuable that it will help every relationships and every interaction that you will have. Bill Shander explains very clearly through research that as human beings we are hopelessly flawed. And that means all of us. We really don't know what we want or what we need and the reality is we need someone to draw it out of us. Bill Shander's Stakeholder Whispering does just that. We get a good sense of who are as humans. Our thinking is faulty. And the more knowledge we get doesn't actually make us smarter, it only creates more biases that make it more difficult for us to change. So how do we deal with ourselves and others to help navigate our relationships in business. Ahhh...that's the secret of "whispering". Bill takes down the trail of well researched and demonstrated technique of asking different questions that draw out of the other person the very thing they really need. Is it therapy? Well, yes, it is based on Psychologist Carl Rogers methodology, but the fact is, it works. And when done correctly, it does not put people on the defensive. There is no convincing. No persuading. No manipulation. Just simply asking the right questions that help people come to the answers they always had in themselves. And that's the brilliance of the book! Filled with all sorts of great stories, research and some funny personal anecdotes. I highly recommend Stakeholder Whispering. Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! AND Linda Craft Team, REALTORS located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for more than 38 years. In that time Linda created a culture of “Legendary Customer ...
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    58 m
  • Lead by 3 – The Simple Framework That Changes Everything

    Lead by 3 – The Simple Framework That Changes Everything
    Oct 8 2025
    Lead by 3 - Leadership with Simplicity A New Direction brings you an in-depth conversation with retired Naval Academy alum Steven Mays, author of The Power of 3: Lessons in Leadership. If you’ve ever felt overwhelmed by the endless “leadership frameworks,” this episode is a breath of clarity. Steven cuts through noise using a foundation rooted in three—three pillars, three practices, three indispensable commitments. It’s concise, potent, and built for people who lead under pressure. In The Power of 3, Mays doesn’t shy away from the harder side of leading. He explores how despair, unmet expectations, and human frailty challenge even the best of intentions. But he also shows how effective leaders engage in three core acts: assist (serve those you lead), inspire (ignite purpose and vision), and depend (trust and rely on others). That last part may surprise you—he makes dependence not a weakness but a leadership strength. These themes are not abstractions; they’re revealed in stories, real tension points, and situations you’ll recognize. On our show, I’ll push Steven to unpack exactly how those triads work in everyday leadership life. How do you “assist” without overstepping? When your team’s morale is sliding, how do you “inspire” in a real, not canned, way? And when things go sideways, how do you lean into “dependence” without losing authority or credibility? We’ll also dig into the internal life—how love, despair, and disappointment show up in your leadership—and how to structure your guardrails to stay steady even when people around you aren’t. Make plans to join us and capture insights to lead yourself and others. Whether you lead a small team, a department, or your own personal mission, this isn’t just another leadership talk—it’s a chance to recalibrate how you lead from the inside out. Steven May's book, "The Power of 3: Lessons in Leadership" is a very quick read, but there is elegance in simplicity. And that is what this book brings. The idea that learning to lead does not have to be difficult. What Steven Mays gives us is how in the power of 3 we can learn to lead and lead well. As with any great book he starts with the three fundamentals. Honesty, Courage, and Talent. Don't be fooled by the word "honesty" because he gives it a different definition. And it all starts with an honest self-awareness of where are really. Then he moves to courage, which again he breaks down into 3 ideals...Accept it, Fix it, or Leave it. The least important of these three fundamental principles? Talent. As Steve Mays reminds us that leaders are not born, they are made if they have the right tools. The book is filled with lessons of threes that he puts into triangles and demonstrates that The Power of 3 and the strength of 3 can be used to build successful and great leaders. While it is only 50 pages long if you dig deep into the simplicity of The Power of 3 you will discover more depth than you can imagine! Get you copy of the Power of 3: Lessons for Leadership by Clicking Here. Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! AND Linda Craft Team, REALTORS located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for more than 38 years. In that time Linda created a culture of “Legendary Customer Service”. It is not a slogan it is part of their DNA. And in that time, they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help you sell your home or buy your next one. Why not head on over to the “Legends” Linda Craft & Team, REALTORS www.LindaCraft.com There are No Business Problems… Only Personal Problems that Infect Your Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to...
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