A New Direction Podcast Por Jay Izso arte de portada

A New Direction

A New Direction

De: Jay Izso
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Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.Jay Izso, 2023 Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • Demolish Your Comfort Zones: 6 Ways to Crush Your Limitations

    Demolish Your Comfort Zones: 6 Ways to Crush Your Limitations
    Mar 5 2026
    Demolish Your Comfort Zones This week on A New Direction, Coach Jay Izso welcomes elite performer and Fortune 500 coach Art Turock to discuss his transformative book, Demolish Your Comfort Zones. We aren’t just talking about “stepping outside” of where you feel safe; we are talking about a total demolition. Art argues that conventional self-improvement tools like basic goal setting and time management are often “watered down” to fit within our existing comfort zones, making them effective for modest gains but useless for bold breakthroughs. If you feel like you’ve been “trying hard” but staying stuck, it’s likely because you’ve unknowingly prioritized short-term comfort over long-term results. Art will reveal how comfort zones act as a ceiling on your potential, killing more dreams than failure ever could. During the show, we will dive into the “Colossal Deception”—the internal rationalizations we use to avoid the discomfort necessary for growth. By shifting from mere “interest” to “no matter what” commitment, you can begin to dismantle the barriers that keep you from your absolute best effort. This conversation is designed to disturb your current mindset and replace it with extreme accountability, ensuring your comfort zones no longer dictate the boundaries of your success. To truly crush your hidden limitations, you must be willing to pay the “price of freedom,” which is temporary discomfort. Art’s approach is born from over 1,200 self-experiments and his own journey as a championship sprinter who began at age 55. We will explore how to identify the “Guy/Gal on the Couch”—that voice in your head advocating for “reasonableness”—and how to use tools like the Freedom Log to rehearse the mindset shifts needed to stay ahead of your comfort zones every single day. Whether you are a business leader, an athlete, or someone looking to reignite a personal passion, this episode will provide the 90-day blueprint you need to stop negotiating with bad habits. Join Coach Jay and Art Turock as they teach you how to live a life where your comfort zones simply cannot survive. It’s time to stop dreaming and start achieving by learning to embrace the very situations you’ve been trained to avoid. And for all my A New Direction listeners here is your link to a FREE complimentary coaching call with Art. Coaching – Art Turock Art Turock’s book, “Demolish Your Comfort Zones: 6 Unconventional Practices to Crush Your Hidden Limitations” is a book that is not for the faint of heart. Let’s be honest with each other, change is difficult. To change ourselves is even more demanding. It requires not just a change in behavior, but a change in mindset. So often we think and act in a “victim” mindset. We don’t even realize the words that we use on a daily basis actually have us thinking that we have no control over our life, change, or being better. We don’t’ even know that we have stopped ourselves before we have even tried. But what is even more daunting for many of us is the idea of what it will take to make change. And that’s the point of Demolish Your Comfort Zones. It is going to take work. It is going to take time. It is going to take consistency. It is going to take practice, and ultimately it is going to take discipline. But if we will do the work we experience freedom! What you and I do not realize is that we have set up our own prisons, from a combination of nature and nurture. We have allowed ourselves to simply go with the status quo. Say it is good enough. And for most of us we never pursue, or worse yet have given up on our dreams. Demolish Your Comfort Zones, challenges our notions of success, improvement, and high performance. The 6 Keys that Art Turock lays out, if we will do them, will change any doubts and fears we have about success. This is a book filled with practical wise guidance. It is a book that will be a life changer for those who have the courage to take it on. The book is fantastic! Isn’t it time you should live your best free life? Then this book is for you! Get your copy by clicking “Demolish Your Comfort Zones“. Please say thank you to the sponsors of A New Direction: DLinda Craft Team, Realtors, for more than 40 years they have been helping people with their home buying and selling needs around the world. Their customers call them the “Legends of Customer Service”…why? Because Linda Craft and her team believe that the relationship is the most important part of the home buying and selling process. Because after all your home is about your memories not the bricks and mortar. Learn more by going to www.LindaCraft.com Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t ...
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    1 h
  • Success Redefined: Bob Winstead on Leadership with Purpose

    Success Redefined: Bob Winstead on Leadership with Purpose
    Feb 19 2026

    Success and Leadership with a Purpose

    What happens when your professional success is no longer enough to satisfy your personal “why”? This week on A New Direction, Coach Jay explores the deeper mechanics of fulfillment with a man who has mastered the art of the pivot. Bob Winstead joins us to discuss the essential shift from chasing achievements to living a life rooted in purpose and Leadership. If you’ve been feeling like you’re winning the race but running in the wrong direction, this conversation is designed to help you recalibrate your internal compass and find a path that truly resonates.

    Leadership isn’t just about the person at the front of the room; it’s about the values that person carries when no one is watching. Bob brings a wealth of experience in building organizations and fostering high-performing teams, but his real expertise lies in the “human element.” We will dive into how authentic success is built on a foundation of service and integrity. Bob shares his philosophy on how to lead with an “impact” mentality, ensuring that every milestone reached is a victory for the collective rather than just an individual accolade.

    In this deep-dive episode, Coach Jay and Bob unpack the leadership, entrepreneurship and the “Purpose Gap”—the space between where we are and where we feel called to be. They’ll explore practical strategies for identifying your core mission and, more importantly, how to integrate that mission into your daily leadership style. Whether you are an executive, an entrepreneur, or a community builder, you’ll learn why a clear sense of leadership with a purpose as the ultimate competitive advantage and the only sustainable fuel for long-term success.

    Join us for this live transformation! This isn’t just an interview; it’s an opportunity to audit your own leadership journey and ask the hard questions about what success really means to you. Don’t miss this chance to hear Bob Winstead’s insights on how to align your work with your soul’s direction. Tune in live and take the first step toward a more purposeful future.

    If you would like to connect with Bob and learn more about his leadership go to his website: Bob Winstead for NC Secretary of State

    You can also go directly to his facebook page Bob Winstead

    Please thank the sponsors of A New Direction we are so grateful that they help us cover our expenses!

    Linda Craft Team, REALTORS for more than 40 years and going strong find out why they are known as legends of life transition. Every place you have lived is a transition in life. Find out the reasons why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and making their life transition.. They are the independently and locally owned company that is world renown. Learn more by going to www.LindaCraft.com

    Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck.

    I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior.

    Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.
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    56 m
  • Congrats, You’re Promoted—Now What? Mastering Leadership

    Congrats, You’re Promoted—Now What? Mastering Leadership
    Feb 19 2026
    Congrats, You’re Promoted—Now What? The champagne has been poured, the desk is clean, and the new title looks incredible on your email signature. But then Monday morning hits, and the terrifying reality sets in: the skills that got you the job are not the skills that will help you keep it. In an instant, you’ve been promoted from being “one of the team” to the one responsible for the team’s success, their failures, and their future. This week on A New Direction, we’re cutting through the corporate fluff to talk about the messy, emotional, and high-stakes transition of the “new leader.” We are joined by the legendary Noel Massie, author of the essential guide Congrats! You’ve Been Promoted! Noel knows that a promotion is a double-edged sword; it’s a reward for your past, but it’s a relentless demand on your future. He brings a raw, authentic look at the “promotion trap”—the moment where many high-achievers fail because they try to manage people the same way they managed tasks. This isn’t just a business interview; it’s a survival guide for your career’s most pivotal moment. The shift from “me” to “we” is the hardest psychological hurdle any professional will ever face. Noel breaks down the internal architecture of a leader, showing you how to navigate the loneliness of the top floor and the pressure of being the person with all the answers (even when you’re still figuring them out). We dive into why your technical expertise is now your biggest liability and why your “soft skills” are now your only hard currency. If you’ve ever felt like an imposter in your own office or worried that your promotion might be the ceiling of your potential, this episode is your wake-up call. Coach Jay and Noel Massie are handing you the keys to the executive suite—not just to get you through the door, but to ensure you own the room. Stop playing small in your big new role; it’s time to stop managing and start leading. Noel Massie’s book, “Congrats! You’ve Been Promoted: An Essential Guide for Helping New Leaders and Their Teams Succeed” is one of the most practical, insightful, leadership books that is filled with wisdom for leaders you will use right now! Noel, takes his decades of experience and the lessons he learned and applied along his journey in UPS. This is not your ordinary leadership book. It is not theory; it is practical guidance in how to handle real world situations with your employees. The fact is, when we get promoted to any leadership position it is easy for us to have our ego get in the way. Noel takes us through understanding that while you may be a leader you carry the responsibility for all your employees. Every behavior, on or off the clock matters. You are being evaluated by your employees by every action and every word. And the only person that is responsible for how you act and talk is you! While many books are written for the CEO this is written to anyone who has just been promoted to a leadership position. If you want to truly lead people who want to follow you, support you, and be champions for you, Congrats! You’ve Been Promoted is an absolute must read! Get Your Copy by clicking here! If you would like to learn more about Noel Massie and his programs head on over to www.noelmassie.com you can reach out directly by contacting kaylah@noelmassie.com Also, Noel has a special promotion. If you purchase 100 books he will do a FREE seminar. If you purchase 50 books he will do a FREE webinar. Head on over to NoelMassie.com! Please thank the sponsors of A New Direction we are so grateful that they help us cover our expenses! Linda Craft Team, REALTORS for more than 40 years and going strong find out why they are known as legends of life transition. Every place you have lived is a transition in life. Find out the reasons why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and making their life transition.. They are the independently and locally owned company that is world renown. Learn more by going to www.LindaCraft.com Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck. I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior. Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.
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    47 m
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