A New Direction Podcast Por Jay Izso arte de portada

A New Direction

A New Direction

De: Jay Izso
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Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.Jay Izso, 2023 Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • 3 Ways to Discover The Art of The Pivot

    3 Ways to Discover The Art of The Pivot
    Jan 15 2026
    The Art of The Pivot It happens to the best of us. The calendar is set, the mic is hot, and then the notification pops up—a last-minute cancellation. This week on A New Direction, I faced a choice: scramble to replay an old hit or walk the walk. I chose the latter. This unexpected gap in the schedule wasn’t a setback; it was a perfect metaphor for what we discuss on this show every week. It was a clear sign to talk about the one skill that separates the successful from the stagnant: The Art of the Pivot. If I had to adjust my direction on the fly, it seemed like the perfect time to teach you how to do the same. How do you know when it’s time to change course? We often wait for a catastrophe to force our hand, but the real signs are much subtler. In this episode, I break down the red flags you might be ignoring, specifically the “Sunday Night Dread”—that physical rejection of your current reality—and the “Competence Trap,” where being good at your job actually becomes the cage that keeps you from being great. We also have a hard conversation about why your jealousy of others is actually a roadmap disguised as envy. Recognizing these signals is the first step out of the drift and into the driver’s seat, and start your pivot Identifying the problem is easy; navigating the transition to pivot is where most people quit. I call this the “Messy Middle”—that terrifying space between letting go of the old trapeze bar and catching the new one. In this solo session, I share the specific tool kit you need to survive the gap, including shifting your mindset from “How do I do this?” to “Who can help me?” and conducting “15-Minute Experiments” to test the waters without drowning. You don’t need to burn the ships to make a change; you just need a better strategy to handle the uncertainty. Finally, we move from information to execution. I am not interested in you just listening; I want you moving. I’m issuing a “24-Hour Challenge” to every listener with three specific options to get you started on your pivot. Whether it’s sending a “scary email” to a mentor or making a micro-commitment, I’m asking you to take one concrete step today. A “New Direction” isn’t a destination you wish for; it’s a decision you make. Tune in to hear the full breakdown, and let’s turn this unexpected solo show into your pivot. Please thank the sponsors of A New Direction Linda Craft Team, Realtors Linda built her business in 1985 one relationship at a time, and her team and her continue to do the same things she did 40 years later. They have provided thousands of people the ability to help people sell or buy their next home with personalized legendary customer service. They have the experience, knowledge, and understanding of the home industry. They also understand you and what you want and need from your next home purchase or sale. What is more they can help you regardless of where you live. Ready to buy or sell your next home or your first…click on over to to www.LindaCraft.com Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! Here is the truth: You tune into A New Direction because you want to grow. But consuming content and executing strategy are two different things. If you are leading a company between $5M and $50M and you feel like you are hitting a ceiling, the problem isn’t a lack of information. It’s likely a “human” bottleneck. I am Coach Jay, a Behavioral Strategist who specializes in fixing the friction that kills profit. I don’t just look at your P&L; I look at the psychology of the people driving it. I recently helped a stalled mid-market firm save $3 Million and secure new capital—not by firing people, but by realigning their behavior. Stop guessing. Let’s find the millions trapped in your org chart. Reach out for a discreet conversation: 919-369-2121 or visit TheCoachJay.com.
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    57 m
  • Beyond Success: The John Wooden Way to Leadership

    Beyond Success: The John Wooden Way to Leadership
    Jan 8 2026
    It’s Time to Redefine Success for You and Your People In the high-stakes game of business, we are often obsessed with the scoreboard—profit margins, market share, and rankings. But the greatest mentor of all time, Coach John Wooden, taught us that true success isn’t merely about winning; it is about the peace of mind attained only through self-satisfaction in knowing you made the effort to do the best of which you are capable. Too many leaders today are burning out chasing the “win” while losing the heart of their team. It is time to redefine what it means to lead. This week on A New Direction, I am sitting down with the man recognized as “America’s Breakthrough Coach,” Brian Biro. We are discussing his book, Beyond Success, and the profound lessons he learned directly from his mentor, John Wooden. Brian doesn’t just theorize about culture; he shows you how to build it. We are going to explore how to apply Wooden’s timeless principles to the modern workplace, shifting your team from a group of employees to a collective of high-performers who genuinely care about the mission and each other. This conversation is vital for every leader, entrepreneur, and coach who wants to build a legacy that lasts. We will dive into how to foster a spirit of “industriousness and enthusiasm” in your organization and how to break through the fear that stifles innovation. Brian is going to share the secrets of how to lead with love and discipline simultaneously, creating an environment where success is the natural by-product of character. This is about taking your business from transactional to transformational. This is your opportunity to learn the blueprint for greatness from a man who learned from the master himself. Bring your notebook and your team—this is the kind of wisdom that changes trajectories. If you cannot join the livestream, make sure to subscribe and download the podcast later. Don’t settle for being a boss; tune in and learn how to become a leader who goes beyond success. Brian Biro‘s book, “Beyond Success: – The 15 Secrets to Effective Leadership and Life Based on Legendary Coach John Wooden’s Pyramid of Success” is a timeless and outstanding read! The stories and practical applications are just as relevant today as they were when John Wooden coached his last year in the mid-seventies. In today’s world we are so focused on the results we are employing strategies at the sacrifice of human fundamentals that either burn our people out or burn us out. Let’s be honest all business is about people. Not just the people we sell to, but the people who do the selling, who handle the paperwork, who mop the floor. All of business is people, and if we are not handling our people well. We have already lost. The fact is all success is going to start with the number one person we need to develop first. And that is us. Sadly, in today’s world we are so concerned with our reputation and what other’s think we are less focused on developing our character. But it is from our character that will drive our enthusiasm, beliefs, and vision. Without fully developed character or vision is nothing more than words on the wall. Empty and meaningless. Beyond Success is truly a refreshing read, that gets grounded into the basics of who we are, getting the most out of the people around us, and building the right blocks so that what naturally flows is competitive greatness. Get your copy of “Beyond Success” by clicking here. Please thank the sponsors of A New Direction Linda Craft Team, Realtors Linda built her business in 1985 one relationship at a time, and her team and her continue to do the same things she did 40 years later. They have provided thousands of people the ability to help people sell or buy their next home with personalized legendary customer service. They have the experience, knowledge, and understanding of the home industry. They also understand you and what you want and need from your next home purchase or sale. What is more they can help you regardless of where you live. Ready to buy or sell your next home or your first…click on over to to www.LindaCraft.com Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with...
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    58 m
  • 4 Steps to Sell More and Influence Decisions

    4 Steps to Sell More and Influence Decisions
    Dec 17 2025
    Persuade and Influence for More Effective Selling Have you ever presented a perfectly logical argument, only to have it completely ignored? Most of us believe that if we just explain the facts clearly enough, people will change their minds. But the reality is that decision-making is rarely purely rational; it is deeply rooted in psychology, emotion, and trust. This week on A New Direction with Coach Jay, we are shattering the myth that persuasion is just about having the “gift of gab” and revealing the actual science behind why people say “yes.” I am thrilled to be joined live by negotiation expert Andres Lares, author of The 4-Step Process to Influence People and Decisions. As the Managing Partner at the Shapiro Negotiations Institute, Andres has spent his career dissecting the mechanics of influence. He doesn’t just share theories; he provides a practical, tactical blueprint that you can use immediately. Whether you are leading a team, closing a sale, or simply trying to navigate family dynamics, Andres is going to walk us through how to move from being ignored to being indispensable. In this episode, we are diving deep into the “Persuasion Cycle.” We will explore why credibility is the currency of influence, how to ethically leverage emotion, and why logic only works after you’ve established a connection. Andres will break down his proven 4-step framework, teaching you how to prepare for high-stakes conversations and how to structure your communication so that your ideas aren’t just heard—they are accepted and acted upon. This is about ethical influence that builds long-term relationships, not manipulation. Don’t leave your success up to chance—join us! If you want to stop guessing and start influencing, you cannot afford to miss this conversation. Let’s take A New Direction together! Andres Lares book, “Persuade: The 4-Step Process to Influence People and Decisions” is an outstanding read for anyone in sales or negotiations. This book is backed by their own research, as well as research of others. It is timeless and practical. Is it a sales tool kit? Yes! And so much more! In Persuade, Andres and his colleagues from their research outline the 4 Step process to increasing your sales, closing, and influencing others. This book is not just about business, it applies to everyone who is ever been in negotiations…that may even include your children, spouse, or significant other. The 4 Step Process builds on each in the form of a pyramid. So, the base level is “Build Credibility”. Wait! Before you assume credibility there is more to it than what you may be thinking. If you said the word, “trust” as part of that equation you would be correct. But Andres Lares et al. break it down on how to develop trust. And it’s not just with words; it is also non-verbal as well. The next stage that comes next is “Engage Emotion”. Fact is, we don’t make our decisions with logic. That has been demonstrated time and time again. If you want to really get to the meat of getting people to make a decision you need to understand their emotions, but you also need to understand yours as well. This is where Persuade really differentiates itself from other “sales how to” books. The research is quite robust. The third level is demonstrating logic, and the top level is “Facilitate Action” or the close. I believe this to be one of the best books I have read. Personally, I have used this on my sales teams and found it to be so beneficial to build confidence and increase their ability to close more. Get Your Copy of Persuade by Clicking Here Please thank the sponsors of A New Direction Linda Craft Team, Realtors Linda built her business in 1985 one relationship at a time, and her team and her continue to do the same things she did 40 years later. They have provided thousands of people the ability to help people sell or buy their next home with personalized legendary customer service. They have the experience, knowledge, and understanding of the home industry. They also understand you and what you want and need from your next home purchase or sale. What is more they can help you regardless of where you live. Ready to buy or sell your next home or your first…click on over to to www.LindaCraft.com Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special ...
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    58 m
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