177: ShortHand: Sesame Street

Not many of us need convincing that Sesame Street is good; the Muppets have been chaotic TV icons for more than 50 years. But what not many people know is just how much good it did.

Not just unmissable TV, but a revolutionary, massive-scale outreach program. One that used ad-land tactics and groundbreaking psychological research, to reset the balance of educational privilege – and teach disadvantaged, inner-city kids how to read. It’s a sunny day. We’re sweeping the clouds away. This is the ShortHand, sponsored by the letter ‘S’.

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