由一口都不想浪費的【味味一品】贊助播出！

忙碌一天後，來碗熱騰騰的泡麵，

湯暖胃，麵入味，瞬間忘卻加班的疲勞，療癒你的是那熟悉的溫暖感。

味味一品，讓你每一次的疲憊都能得到舒緩。全台各大通路熱賣中！ https://fstry.pse.is/8gphr7

—— 以上為 Firstory Podcast 廣告 ——

Summary:

Burger King’s new advertising campaign is a big, moldy burger. The mold on the burger says that the burger is 100% natural and that no artificial preservatives are added in any of its ingredients. Following through on the no artificial preservatives campaign, Burger King plans to roll out its no-artificial coloring and flavors in its sandwiches, desserts, and sides. On the competitor’s side, Mcdonalds is rolling out new merchandise that will reinforce the brand. New food scented candles are rolled out as fan club merchandises. The candles come with scents including, 100% fresh beef, ketchup, onions, cheese, pickles, and bread. The whole goal is to appeal to the Instagram generation that will display their fandom for Mcdonalds and ultimately become its brand ambassadors online.

原討論文章: https://www.15mins.today/blog/ep-813-about-fast-foods-burger-king-breaks-the

Vocabulary and Sample Sentences:

Artificial adj. – produced by humans rather than occurring naturally Jelly is made from artificial flavors and gelatin. In order to make the food colors brighter, food producers would add artificial colors to brighten the product.

Preservative n. – substance to preserve food, wood, or any material from decay Food companies add preservatives to preserve processed food for longer periods. Natural preservatives for food include salt, sugar, and vinegar.

Ingenious adj. – clever, original, inventive Burger King’s ingenious marketing campaign pushed Mcdonalds to come up with a creative marketing campaign of their own. Cybertruck by Tesla has an ingenious exterior design.

Merchandise n. – products to be bought or sold Many brands will use merchandise as giveaways during conferences or fan meets. Youtubers make their money from advertisers and by selling merchandise.

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你知道 Ray-Ban 雷朋這個名字背後藏著什麼巧思嗎？而這個差點倒閉的品牌，又是怎麼被一部經典電影救活的？本週《英語咖啡館》John 老師和 Patrick 老師要來聊聊這個經典太陽眼鏡品牌的傳奇故事！

從飛行員款 Aviator 的軍事起源、Wayfarer 的好萊塢風潮，到現在與 Meta 合作的 AI 智慧眼鏡，Ray-Ban 的品牌演進超乎想像。而且這個品牌居然和我們熟悉的隱形眼鏡公司博士倫有著密不可分的關係？

Do you know what clever thinking is hidden behind the Ray-Ban name? And how was this brand that nearly went bankrupt saved by a classic movie? This week on English Cafe, Patrick and I talk about the legendary story of this iconic sunglasses brand!

From the military origins of the Aviator style, to the Hollywood craze for Wayfarers, to the current AI smart glasses developed in collaboration with Meta, Ray-Ban's brand evolution is beyond imagination. And did you know this brand has an inseparable relationship with the contact lens company Bausch + Lomb that we're all familiar with?