115. The 3 Hard Skills You Need in Brand Strategy

Designers always want to know... “what am I missing in my brand strategy process?”

Usually it's the same things... the 'hard' skills.

They already have the soft skills.

Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers.

The gap is the technical skills.

Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions.

In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective.

Bec

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