114. Can You Offer a Lite Version of Strategy?

Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards?

You can’t just leave bits out of brand strategy and expect the same outcome... but in this episode I share the 3 levers you can adjust without dumbing things down.

• Depth – how deeply you explore

• Deliverables – how you package and present the outputs

• Delegation – who does the work: you, your client, or both

You’ll also learn when a tiered approach to brand strategy works best, and the ground rules for creating a 'lite' offer.

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