112. Why I Skip Brand Archetypes

Brand archetypes are everywhere—but are they really helping your strategy?

In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead.

I cover:

• Why archetypes seem appealing but lead to sameness

• How they amplify industry clichés

• Why the illusion they create of strategy is only skin deep

• What I focus on in my brand strategy process instead

That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently.

Want to connect with me?

The Brand Method program

Free Brand Strategy Confidence Training

Find me on Instagram

Book a Strategy Springboard Sesh