#104 Breaking Barriers in Video Production (ft. AVR Media Group)

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov talk with Ana Rosales, founder of AVR Media Group, about her journey building a thriving video production company in Florida. We unpack the realities of scaling a production business — managing clients, leading a team, maintaining creative quality, and overcoming industry biases — all while staying grounded in your creative vision.

Topics Covered:

00:00 – Introduction & origin story of AVR Media Group

07:40 – Scaling challenges and leadership growth

15:00 – Client communication & expectation management

27:30 – Balancing creativity and profitability

39:20 – Building trust and long-term partnerships

48:00 – Shaping the future of women-led production

Key Takeaways:

• Why clear client education prevents 90% of project friction

• How to build a sustainable production pipeline that supports creative integrity

• The role of leadership in developing culture and accountability

• Why representation and inclusivity matter in production hiring

• How to future-proof your video business through relationship equity

🎥 Guest: Ana Rosales – Founder, AVR Media Group

🎧 Hosts: Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee: Creatives Grab Coffee explores the business of video production — featuring agency founders, filmmakers, and producers who share tactical insights on creativity, operations, and scaling production companies worldwide.

👇 Follow & Subscribe: Website – https://creativesgrabcoffee.com Instagram – https://instagram.com/creativesgrabcoffee LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

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