02- Building a Podcast: Roles That Influence B2B Growth Strategy

Corey talks with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for B2B tech companies and what roles are needed for your podcast to be successful. They explore the importance of podcasting for brand storytelling and audience engagement, emphasizing the need for a clear strategy and intention behind each episode. The conversation covers essential roles for podcast success, including the architect, host, creative, and distributor, and offers practical advice on developing these skills within a team. They also highlight the significance of content distribution across various platforms and building a strong network in the podcasting space. Discover your future Marketing career with Orchard: https://orchard.careers/