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eBRANDCAST

By: Neil Verma
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  • Summary

  • eCommerce is evolving. It’s past the tactics, shiny objects, and the latest social/marketplace hacks. Sure some work for sometime, but what works every time is an overall brand play. Neil uncovers branding that starts at the Core of the company - where you end with Logos and not start, where you follow a structured method and not second guess and where you achieve profitability and not just revenue. Ask Casper, Warby Parker or Allbirds. Subscribe now and shift from being a product hustler to an Iconic Brand Master.
    eBrandBuilders
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Episodes
  • The 9 Myths of eCommerce Branding

    The 9 Myths of eCommerce Branding
    Nov 2 2020
    In the first ever episode, I explore the single best way to accelerate your eCommerce business: branding. Unfortunately, branding is an underused strategy in eCommerce because it’s misunderstood. Branding isn’t an expensive logo or marketing campaign. It’s a holistic strategy that guides everything you do, and gives you a shortcut to the optimal decisions for your business. Without a clear understanding of branding, most eCommerce entrepreneurs are inadvertently sabotaging their potential. So, we’re devoting our first-ever episode to helping you get out of your own way by clearing up the 9 most prevalent myths about branding in the eCommerce world. You’ll learn why branding matter more than ever online, the critical difference between branding and advertising, and why having an awesome product isn’t enough.
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    36 mins
  • The History of Branding

    The History of Branding
    Nov 19 2020
    eCommerce may have changed the way we discover and buy products, but it hasn’t fundamentally changed why we buy. Today’s episode dives into the history of branding, from marking livestock to digital marketing, in order to reveal how branding has always served the same core functions: to build trust, create a unique identity, and simplify choice. Which isn’t to say the role branding plays in our lives hasn’t changed. Recognizing how branding has morphed over time reveals important insights into the role it plays today, in eCommerce. Especially because so many entrepreneurs believe branding has no place in the online market at all. In this episode, you’ll learn why branding has been a staple of human life for centuries, how it has evolved to meet our needs, and the important role it plays today in eCommerce.
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    30 mins
  • What eCommerce Brands Can Learn from Apple and Nike

    What eCommerce Brands Can Learn from Apple and Nike
    Apr 1 2021
    Today, we’re taking a short vacation from our usual focus on eCommerce brand to do a deep dive into the branding strategies of Apple and Nike. As 2 of the most recognizable, and well-loved brands in the world, there are branding lessons they can demonstrate better than anyone else. And as you’ll see, there’s nothing Apple and Nike are doing with their brands that you can’t put into practice yourself, right now. Even without the war chest of resources at their disposal. The crux of their success is their ability to masterfully leverage customer emotions through branding. Although on the surface Apple and Nike appear to be very different companies, fundamentally, they both inspire fanatical devotion because they’ve built brands built on a deep empathy with customers. In today’s episode, we explore the specific branding strategies Apple and Nike are using to do this, and how you can too.
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    25 mins
Leadership Marketing Economics
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