The History of Branding

eCommerce may have changed the way we discover and buy products, but it hasn’t fundamentally changed why we buy. Today’s episode dives into the history of branding, from marking livestock to digital marketing, in order to reveal how branding has always served the same core functions: to build trust, create a unique identity, and simplify choice. Which isn’t to say the role branding plays in our lives hasn’t changed. Recognizing how branding has morphed over time reveals important insights into the role it plays today, in eCommerce. Especially because so many entrepreneurs believe branding has no place in the online market at all. In this episode, you’ll learn why branding has been a staple of human life for centuries, how it has evolved to meet our needs, and the important role it plays today in eCommerce.