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Working Backwards
- Insights, Stories and Secrets from Inside Amazon
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 40 mins
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Publisher's summary
Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?
Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.
Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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Emotional Investment
- By: Fresh Produce Media
- Narrated by: Amanda Clayman
- Length: 5 hrs and 36 mins
- Original Recording
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In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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So honest and engaging to hear people’s money stories.
- By Jc on 04-12-24
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
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Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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A statistical fire hose
- By B. Andresen on 09-11-19
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The New Market Wizards
- Conversations with America's Top Traders
- By: Jack D. Schwager
- Narrated by: DJ Holte
- Length: 16 hrs and 1 min
- Unabridged
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In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that listeners with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic.
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Good insight, even for experienced traders
- By josh on 09-27-16
By: Jack D. Schwager
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Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
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Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
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Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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Couldn't finish it
- By Paul on 08-04-18
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
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America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson
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The Skeptic's Guide to Investing
- By: Ramon DeGennaro, The Great Courses
- Narrated by: Ramon DeGennaro
- Length: 3 hrs and 8 mins
- Original Recording
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Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
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The delivery was exceptional
- By Debi Stovall on 04-24-24
By: Ramon DeGennaro, and others
What listeners say about Working Backwards
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- ANDRE
- 09-02-22
About the culture and processes of amazon
The book is written by people that worked inside amazon. talks about culture, leadership and best practices. They call themselves “amazonians”. I also read the everything store, and it was equivalent, but the emphasis was more on the history of the company and this one more about the culture and processes.
Beyond the well known fact that they are very customer centric, the first chapters also talk about people. Very interesting how they have a hiring process. Including phone prospect, interview, written feedback, ~7 people making the interview (without any group or communication bias), including someone from HR and also a figure which is from an area called “raise the bar”, and then a debriefing.
In terms of organizational structure, they tried several ideas (2 pizza team - small team that 2 pizzas would be enough for dinner, independent staff, etc) before having a structure that would be independent with specific areas and staff working for it. Alexa/Echo project is an example that if it had a separate team of hardware and software instead of a project manager, managing these two areas would not be a successful project. For any of these projects to work out, they invested a lot to make sure that the “coding” could be independent (Curiosity: one of the coding part had the “obidos” nickname, which is a part of the amazon river which is narrow and is the fastest part of the river - and it could not grow without harming the rest of the code).
One other interesting fact (probably also very well known) is the end of powerpoint presentation. They only use a 6 page word document. The first 20 min of a 1h meeting should be to read the document before the discussion starts.
This method came from the process of creating a new product. Also it migrated from spreadsheets and presentations to the press release. When working on a new product they started with an approach focused on the client. This process gives the name of the book “ working backwards “. This process should include both internal and external questions. Internal would be related to the public, like How it should be used, what is the size, how the courier would use it etc. internal questions would be the total available market, pricing, costs and the necessity of people etc. One product example of this process was Melinda, it was a mailbox to receive grocery and deliveries.
For metrics they focus on managing the inputs, not the outputs.
With this methodology, they created several products. Important to remember, is that the company had books and DVDs representing >70% of revenues at the beginning. The book dedicates separate chapters for kindle, prime, prime video and AWS. It also mentions some failures like the fire phone.
One of the points in the culture of the company was a bias for action. And if they were on a wrong path they also had no problem stopping it quickly.
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- Andrew
- 05-17-21
An incredible case study
Very thorough, in depth play book for how to scale big. As a startup guy some things were hard to relate to, but generally there is so much business gold here, it’s a must listen/read.
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- Bender442
- 08-21-21
Excellent practical approaches, relatable examples
I especially enjoyed that the authors first covered the methodology and approach in an accessible way, and then showed how to apply these lessons in a broad set of familiar examples.
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- Svetlana Dubova
- 06-18-22
Explaining what is Amazon
Great book! Making it clear how Amazon works and very interesting insights from the creation of Prime and so on.
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- Michael
- 05-08-21
A great new book that'll change busines management
I've come across some of the concepts in this book before.
But like 2 pizza teams, I didn't know it had been superseded by single threaded teams / leaders.
I knew about working backwards but not The idea in detail and just how much Amazon embodies the process and how useful it is.
The fly wheel of growth is a very apt metaphor and explains well how to grow but how if you aren't adding energy to the wheel it'll eventually slow down.
The explanation by the end of how Amazon Prime video and Amazon Studios came to be as well as AWS was great even if Kindle was a more clear cut story.
Even the relatively important point of ensuring you reward people for long term performance not short term gains is a message people need to really hear.
I highly recommend this book to ANYONE who's running a business, in a business or thinking of managing projects even if it's in a government setting.
Especially the point about working backwards, Press Release FAQs and narratives instead of power point slides can be transformative.
Read or listen to this book.
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- mdu
- 07-03-21
Inspirational and eye opening
I’ve leaned a lot from this book. In fact I’ve listened to it twice now and each time I learn something new. I highly recommend it for anyone in corporate or entrepreneur.
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- Steve
- 08-05-21
Gets pretty boring pretty quickly
Possibly better to get the printed version. The ‘story’ is uninspiring. In the end it’s a ‘todo’ for how Amazon work.
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