Woke, Inc.

Inside Corporate America's Social Justice Scam

De: Vivek Ramaswamy

Narrado por: Vivek Ramaswamy

An Instant New York Times Best Seller

A young entrepreneur makes the case that politics has no place in business and sets out a new vision for the future of American capitalism.

There’s a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. “Stakeholder capitalism” makes rosy promises of a better, more diverse, environmentally friendly world, but in reality, this ideology, championed by America’s business and political leaders, robs us of our money, our voice, and our identity.

Vivek Ramaswamy is a traitor to his class. He’s founded multibillion-dollar enterprises, led a biotech company as CEO; he became a hedge fund partner in his 20s, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century.

The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, America’s elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we as Americans lack both.

This book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. America’s elites may want to sort us into demographic boxes, but we don’t have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be an American in 2021 - a journey that begins with cynicism and ends with hope.

©2021 Vivek Ramaswamy (P)2021 Center Street

Reseñas de la Crítica

“Vivek Ramaswamy provides the single most informative and insightful analysis yet of woke ideology.... Woke, Inc. is indispensable for understanding how America's newest and most consequential cultural dogma is fundamentally transforming virtually every sector of our lives.” (Glenn Greenwald, author of Securing Democracy)

"In this engaging, brilliant book, Vivek Ramaswamy hits the nail on the head: Companies go woke because they get richer from division rather than unity. This book is an essential weapon in the battle to reclaim America's soul." (JD Vance, author of Hillbilly Elegy and founder of Narya Capital)

“A provocative critique, wrapped in a gripping personal story that pulls you in from page one. Vivek Ramaswamy is breakthrough brilliant and arrestingly original. Woke, Inc. is essential reading for anyone who cares about America’s democracy, economy, and future.” (Amy Chua, Yale Law professor and author of Battle Hymn of the Tiger Mother and Political Tribes: Group Instinct and the Fate of Nations)

Must read of 2021

I had absolutely no clue who Vivek Ramaswamy was, but when I was interviewing the author Peter Boghossian for my podcast, he told me that I should check this book out. As a person who considers himself pretty left-leaning, I instantly judged Vivek with my first impressions of him. Personally, I’m not sure if capitalism can be fixed, so when I learned that he was a former CEO of a biotech company, and the first clips of him I saw was on Fox News, I had an idea of what type of guy he was. And on top of that, typically any book that has the word “woke” in the title or subtitle makes me think it’s going to be some ultra-conservative person just trying to play into tribalism.

But, I was 1000% wrong, and I’m so glad that I was. Once I started this book, I couldn’t stop reading it. I grabbed my copy on Friday and finished it by Sunday.

As someone on the left, I’ve felt insane watching so-called liberals get played by the rich and elite like a bunch of fiddles. In this book, Vivek brings his insider knowledge as a former CEO to showcase how corporate America loves playing into the culture wars because it makes them more money and distracts from all of the real issues. Vivek is a man with principles, and as you read the book, you can tell he’s a legitimately good person who wants to help people. Unfortunately, when it comes to the culture wars, people don’t care if you want to do the greatest good; all they care about is if you’ve properly shown you’re “one of the tribe”. Rather than buckling to the pressure, Vivek left his position as CEO and wrote this extremely important book.

Aside from Vivek being a decent guy, he’s a deep thinker. As I read this book, I almost felt like I was reading the words of a philosopher, and I loved it. I don’t completely agree with all of Vivek’s ideas and solutions, but I definitely respect all of them. I think there may be some other root causes and potential solutions, but the point is that we need to recognize what’s happening and work together. In my opinion, this is one of the best books of 2021 alongside Batya Ungar-Sargon’s upcoming book Bad News.

Woke From The American Dream?

America's Left believes that once-dreaming America's come woke to a world where feelings are reality. A place where thoughts and even facts are crimes. They preach a theocratic message of skin-deep identities, each identity a tribe that the Left can herd into one single mission with the the guillotine of cancellation. Over 7 or 10 decades the Woke have made a long march through the universities, the schools, the media, churches, government, non-profits, and corporations to shatter America's common identity and reverse the belief that America has created a unique common culture out of many into one (E pluribus unum). Instead through atomizing America's commonality, the Left has turned one into many (Unum in multis). And in dividing, conquer.

Have I got Ramaswamy's drift?

He focuses most heavily upon the corporate takeover to have executives do what the government cannot constitutionally do in terms of policing the speech/actions of wage-earners into conformity with their dogmas. He reveals how profits, normally a result of corporate behaviorhave been directed into a cause of corporate behavior.Which is a jujitsu tactic employing the opponent's muscle and weight against itself. Are the results Brilliant? Sinister? Both? Neither? Good questions but those aren't Ramaswamy's questions really. With respect to its corporate take-over, this book's neither a whodunit, or why-dunnit but it succeeds in revealing how-dunnit through both the Left's strategy and their consequent brilliant tactics.

Is the confrontation between Left and Right over? Has the Church of Wokeness (as the author describes it) evangelized or at least pacified American-Dreamers sufficiently that only a few ineffective heretics remain to recant? Has the match ended before the spectators even realized it both began and that this was an audience-participation event?

Perhaps... and Ramaswamy, having described his opponent's strategy offers up a defensive stance. Too little too late? Is his a Maginot Line easily by-passed by an agile force nourished well by the spoils of its successful battles? If you are not Woke and still cling to The American Dream of a unique bastion for individual opportunity, perhaps this is a book of hope? Me? I'm glad I'm too old to fight and hope my locks, guns, and barred windows will discourage the looters.

This is NOT a book for the masses. It is a demanding read for minds open to some technical instruction of the ways of Wall Street, finance, and Constitutional law. Will the essential understandings discourage the vey large swath of people hungry for Ramaswamy's message?

Hope not... but hope has never been a business plan.

This is an important book

It is refreshing to read a book that cherishes REAL American values of free speech and respectful dialog. We have been dominated by the facist cancel culture for too long. Time to return to real American values.

Great read

Vivek addresses the biggest and most dangerous issues we have had in this country since the Civil War. And he done so using logic and compassion. A really good book.

Wokeness is Dividing America but Woke Inc. Gives Hope

Vivek takes on the task of explaining Wokeness, it’s origins, it’s evolution in our society and how it’s dividing us as Americans, in a way that highlights his thoughtfulness and substantial knowledge of our nation’s history, laws and moral compass.

This is a must read (or listen) for EVERYONE regardless of your initial positive or negative impressions of “being woke”. Vivek’s perspective from growing up as an immigrant child to attending Harvard to working on Wall Street to starting and running a successful Biotech Company lend’s an authenticity to his ideas.

His performance in the audiobook is also very well done and genuine.

Great Book!

Very intuitive and informative in an un-biased format. Very interesting read to understand how the woke culture has infected everything by using capitalism as its driving force. Highly recommend to anyone wishing to understand how this enigma has infected our society.

Disturbing and terrifying truths

This book and author will enlighten, educate, disturb and terrify you. The state of our society is terrifying. The author does an excellent job at explaining the current state of affairs. I highly recommend the book.

Great research and insights from an insider.

Great research and commentary from a corporate insider who understands first hands how corporations use any tool available to make profit and gain political power. Corporations like Unilever who donate to women abuse causes at the UN while fighting lawsuit from rapes in their African fields, companies like Nike who endorse BLM yet have the largest ties to indentured servant employees in Africa and East Asia, companies like Starbucks and Amazon who claim to be highly moral companies while using illegal tactics to oppose unionizing. Corporations today are political money and the author points out who after they were demonized by the Occupy movement, they were able to find new tactics to be the "good guys" again while still making billions and destroying the middle and lower classes politically. Great insights.

Brilliant book, a must read!

This book is brilliant, it's one of the best from many I've read trying to explain the insane society issues we are facing nowadays from an insider's perspective as an ex-CEO. The book is very well written, and it's not just ranting about issues but also provided solutions. Besides the book itself, the thing I admire most is, the given the background, the author could probably just join the woke cult, enjoy the status, power and money he can make in his position. All he has to do is to play alone with their agenda, but instead, he chosen to stand up and speak up against the hypocrisy of today's woke mob and their corrupted allies. That's a rare quality to see in today's public figures. As you can see in the top "critical review", it goes "If you believe masks and social distancing don’t work", that's what happens when you expose the corruption of a group of people are the source of society's issue and happens to be in power. That's not what this book is about and obviously they even didn't read a sentence in this book. They framed author as "ultra right wing", that's exactly the problem the author was trying to warn us. When their wrong doing is exposed, it's always easier to claim others as <woke smear vocabulary inserted here>, that's the best counter argument they are making.

Vivek for President

A pragmatic observation of today’s outer dermis and the mechanisms underneath that are responsible eloquently laid out in a digestible way.