Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...

WESA Retail Roundup April 2, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Rosemary Staeck of Equus Now
4. Presented By: Western English Sales Association

Time Stamps:

01:29 - Early days of online tack retail

04:12 - Shipping from the garage & first “fake” store

06:05 - Opening the second Equus Now store

08:08 - Kids, family, and work–life balance

10:20 - Reigniting riding passion & foxhunting

11:35 - Building a strong long‑term team

13:23 - Hiring when you “need a person before you can afford a person”

14:55 - Spotting the “spark” in new hires

17:12 - Hardest tasks to delegate (marketing & buying)

19:21 - Switching systems: Retail Pro to Shopify Plus

20:39 - Game‑changer tool: Inventory Planner by Sage

21:25 - How Rosemary uses AI in the business

25:21 - Concerns about data centers & protecting horse country

30:11 - Final advice and closing remarks

From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.

WESA Retail Roundup March 19, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Molly Hawkins of Hawke Media
4. Presented By: Western English Sales Association

Time Stamps:

1. 00:59 - Molly intro & podcast plug
2. 02:08 - What Hawk Media does
3. 04:00 - Social media overwhelm
4. 06:26 - Quick wins vs long game
5. 07:30 - Programmatic retail explained
6. 10:00 - Discovering brand story
7. 14:48 - Finding your “one thing”
8. 16:24 - Community, shop dog & “silly sells”
9. 18:39 - Gear Aid case study
10. 20:00 - Customers as ambassadors
11. 24:11 - Lessons from big brands
12. 31:47 - Metrics that matter
13. 37:39 - How to contact Molly & wrap-up