![Wirtschaftspsychologie für Einsteiger [Business Psychology for Beginners] Audiobook By Leonhardt Seitz cover art](https://m.media-amazon.com/images/I/51ihGK6eLKL._SL500_.jpg)
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Wirtschaftspsychologie für Einsteiger [Business Psychology for Beginners]
- 46 wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie leicht erklärt Wie Finanzmärkte, ... Entscheidungen beeinflussen
- Narrated by: F. W.
- Length: 3 hrs and 31 mins
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![Wirtschaftspsychologie für Einsteiger [Business Psychology for Beginners] By cover art](https://m.media-amazon.com/images/I/51ihGK6eLKL._SL63_.jpg)
Wirtschaftspsychologie für Einsteiger [Business Psychology for Beginners]
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Publisher's summary
Begleite unseren (fiktiven) Charakter Florian in die Welt der Wirtschaftspsychologie – 46 wirtschaftspsychologische Effekte leicht erklärtHast Du Dir schon einmal die Frage gestellt, warum perfekt in Szene gesetzte Werbung so effektiv ist? Interessiert es Dich, was Menschen zu nicht rationalem Handeln an Finanzmärkten bewegt? Willst Du wissen, was wirtschaftlich starke Unternehmen ausmacht?Begib Dich gemeinsam mit Florian auf eine Reise in die Wirtschaftspsychologie!
Was Dich auf dieser spannenden Reise erwarten wird ...... womit die Wirtschaftspsychologie ihren Anfang nahm... welche Themengebiete in dem wirtschaftspsychologischen Bereich beheimatet sind... mit welchen praktischen Fragestellungen sich die Wirtschaftspsychologie befasst... die Macht der Werbung: Was Menschen zu Konsumenten macht... Akteure an der Börse und Co.: Wenn rationales Denken nicht mehr weiterhilft... was Menschen in Unternehmen antreibt und/oder „wegtreibt“... der selbsterfüllenden Prophezeiung auf der Spur: Was Erwartungen mit der Leistung zu tun haben... und noch vieles mehr!
Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!
Please note: This audiobook is in German.
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