Winning on Purpose

The Unbeatable Strategy of Loving Customers

De: Fred Reichheld, Darci Darnell, Maureen Burns

Narrado por: Walter Dixon

Can your company win by embracing a higher purpose? Yes - and this book tells you how.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule - loving customers - at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."

Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time - and your indispensable guide to making NPS the key to your own company's success.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Fred Reichheld and Bain & Company Inc. (P)2021 Ascent Audio

Great info- narrator eh

The information and anecdotes are spot on. I’ve seen the author on webcasts and he’s a very engaging and energetic guy. The readers tone and voice is so soothing and sleep inducing that sticking with this book is a struggle. Ugh.
I guess if you can extract the gems within this book in spite of the tone of how it’s read, you’re a CX ninja.

love it

great narrative recommended for all business owners out there, some great examples of success.

The best next thing after “Ultimate Question 2.0”

Tho is a great book for anyone engaged with the Net Promoter Score and System. It has nicely written stories and first hand experiences from great leader and organizations that follow the golden rule.

Valuable lessons

Despite the touchy feely and religious language the book sheds light on a number of well designed practices to ensure long term sustainable growth in business.

The author honestly states all the known issues to implement his advice, yet a lot of it remains too hard and complex to implement. The unanswered question remains what is the minimum required implementation to break through the inflection point when it starts to pay off.

Long Term View

Definitely import information and ideas. Feel to be good concepts for those that are playing the long game.

Customer focused results

A great read for business’s to align their values based on taking care of customers and allowing financial results to follow. It works!

Driving Cutomer Love

Great information for Customer Engagement professionals, and great examples of Customer Centric organizations with successful results.

Customer counts

It's nice to read a book understanding the importance of the customer and that the employee of big companies are also a customer. There are some areas that I question where it seems like there is a dig at capitalism. America is about capitalism but, by not putting the customer 1st that's a bad capitalism and I think that's what this stresses and it was a very good read.

Woke BS

Title says it all. If you're a brain dead liberal you'll love it. If not don't waste your time.