Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
What Retirees Want  By  cover art

What Retirees Want

By: Ken Dychtwald PhD, Robert Morison
Narrated by: L.J. Ganser
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $21.49

Buy for $21.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70 percent of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.

What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

©2020 Ken Dychtwald and Robert Morison (P)2020 Gildan Media

What listeners say about What Retirees Want

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    6
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    6
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

Profit from retirement

As others have noted, this is primarily an exercise in marketing. Very little in this book was new as far as being retired. The unique information was on what businesses to start to profit from retirees. I think the title and the book try to have it both ways and it comes off just OK.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!