Unleash Your Inner Company

Use Passion and Perseverance to Build Your Ideal Business

By: John Chisholm

Narrated by: John Chisholm

Unleash Your Inner Company provides an innovative, proven, step-by-step process for anyone who aspires to start and grow their own business. Author John Chisholm - president of the worldwide MIT Alumni Association - brings an insider's view that distills three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, entertaining anecdotes, deep insights, and challenging exercises to guide the listener in conceiving, designing, building, testing, and scaling up the ideal business for them.

Many books address passion in startups; only this book shows how to turn passion and perseverance into a loop of increasingly positive results. Aspiring entrepreneurs have more resources than they realize; Unleash Your Inner Company helps them discover those advantages. Listeners learn how to accelerate their learning and how different is better than better. The book also advises the listener on what to look for in a cofounder, how to avoid competitors, when best to raise money, and what they can learn from Apple, Google, Facebook, Uber, and Pinterest.

Unleash Your Inner Company is the only book the listener will need, regardless of their background, industry, or continent, to start the business that best fits their skills, passions, goals, and opportunities - in short, the right business to start now.

©2015 John Chisholm (P)2016 John Chisholm

Top book to methodically create & grow startups

Invaluable startup insights!

The information in Chisholm's book is much more practical and useful for actually starting and growing a company - rather than being mostly about having started a successful company, like Chaos Monkeys, The Hard Thing About Hard Things, or even the Lean Startup. This book provides a more methodical approach to the process, with great easy-to-understand examples and including real world experiences.

I've been a serial entrepreneur. And I see and advise lots of startups, from very young and energetic new grads to very experienced teams. Unleash Your Inner Company provides insights into all levels of new entrepreneurs, but also provides insights to the serial entrepreneur so their next startup can be even more successful. The section on choosing a team member/co-founder is an example. This is the most complete how-to for startups (and beyond) that I've seen.