Transform!

The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI

By: Ian Murrin, Rajesh Jethwa, Mike Wright

Narrated by: Christopher Weeks

Transform! explores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger.
Through compelling case studies and data-driven insights, Transform! delivers key insights on:
• Pitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK’s Post Office Horizon accounting system debacle
• 14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes
• Steps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative
Transform! is an essential listen for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.©2025 Ian Murrin, Rajesh Jethwa, Mike Wright