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Totem (Spanish Edition)
- Transformando clientes en creyentes
- Narrated by: Pablo Ibáñez Durán
- Length: 11 hrs and 38 mins
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Totem (Spanish Edition)
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Publisher's summary
En el pasado, un tótem era un objeto natural o creado por el hombre que en las mitologías de algunas culturas o sociedades se tomaba como símbolo icónico de la tribu o del grupo social. Ahora, mediante una nueva forma de hacer negocios y relacionarse con el mundo, muchas empresas se han convertido en verdaderos totems de nuestra sociedad, donde conceptos como liderazgo, valores, ética, sostenibilidad o compromiso son cada vez más indispensables.
En este libro, a través de la figura del tótem de la antigüedad, Andy Stalman hace resurgir una nueva concepción del branding, analizando cómo se construyen y se desarrollan las empresas más queridas, más exitosas, con mayor impacto y mayor relevancia en el mundo.
Marcas como Netflix, Apple, Google, o incluso Michelle Obama o Cristiano Ronaldo, personalidades que han hecho de sí mismos iconos de una influencia sin igual. Conceptos como branding o alma pueden parecer abstractos, pero cuando se analizan los motivos por los cuales un consumidor elige una marca, la dimensión y significado de dichos conceptos se vuelve tangible.
Totem te ayudará a comprender mejor cómo funcionan las marcas de la nueva era y agudizará tu sentido sobre cómo se configura nuestra sociedad, porque la verdadera transformación que estamos viviendo no se reduce a lo digital: es también cultural, social, económica y emocional.
Please note: This audiobook is in Spanish.
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What listeners say about Totem (Spanish Edition)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-19-23
Excelente libro
Andy Stalman es un genio! Absolutamente recomendable el libro para aquellos que quieren comprender el poder y ponte cuál de las marcas- totems
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-05-21
muchas gracias
aprendí mucho y encontré inspira ión nueva para mi proyecto. Muchas gracias! x x x
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 04-28-23
Buenísimo
No solo es un libro que te habla de cómo vender por el contrario de cómo dejar un mejor legado a las futuras generaciones a través de una marca responsable en todos los sentidos y enfocada 100% en el ser humano.
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Overall1 out of 5 stars
- Sr. Creativo
- 08-05-21
no me reproduce
no sé que ocurrió pero dejo de funcionar la reproducción justo de este audio libro no creo que sea problema de plataforma ya que me reproduce otros libros así que no pude seguir disfrutando del libro
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