Top Floor Podcast Por Susan Barry arte de portada

Top Floor

Top Floor

De: Susan Barry
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Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.Copyright © Top Floor Podcast Ciencias Sociales Economía Escritos y Comentarios sobre Viajes Marketing Marketing y Ventas
Episodios
  • 237 | Spring Pick-Up Lines
    Mar 31 2026

    This is probably the weirdest episode yet. For seven minutes, Susan talks about not being a team player and why personal development is suspect. Then, she joins Calvin Tilokee for a joke-off of Spring-themed pick-up lines for hoteliers. Are you scratching your head in confusion? Good!


    ***

    Susan Barry on LinkedIn
    https://www.linkedin.com/in/susandbarry/

    Top Floor on LinkedIn
    https://www.linkedin.com/company/top-floor-podcast

    Calvin Tilokee on LinkedIn
    https://www.linkedin.com/in/calvintilokee/


    UN 2026 World Inequality Report - Gender Inequality
    https://wir2026.wid.world/insight/gender-inequality/

    The Leadership Reset: Why Women in Hospitality Are Done With Endurance as a Career Strategy by Emily Goldfischer
    https://www.hertelier.com/post/women-hospitality-leadership-report

    Benchmarking Diversity 2025: Representation in Hotel Leadership from Penn State
    https://hhd.psu.edu/sites/default/files/hospitality-management-hm/shm/hospitality-management-hmshm-representationinhotelcompanyleadership2025pdf.pdf

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    25 m
  • 236 | Godfather of Las Vegas
    Mar 24 2026

    Mark Wayman is a longtime executive recruiter and former tech-to-gaming industry insider known for building one of the most powerful networks in Las Vegas. He unpacks how careers evolve across industries and why relationships, not resumes, drive success. Susan and Mark talk about networking nuance, hiring honesty, and hospitality hustle.

    • Why relationships beat talent in hiring decisions
    • Why hosting beats attending networking events
    • How casinos decide who gets VIP treatment
    • Why casinos prioritize marketing over technology
    • The real reason Vegas hasn't modernized like hotels
    • Why gaming careers depend on integrity and loyalty
    • What makes Las Vegas a "small town in disguise"
    • The biggest lies candidates tell (and why it matters)
    • Why high-paying jobs are getting harder to land
    • The origin story behind "Godfather of Las Vegas"
    • How giving back builds long-term influence


    ***

    Our Top Three Takeaways

    1. Relationships drive everything
    Mark is unequivocal: careers are built through relationships, not résumés. He notes that 85% of jobs come through professional networks and even hiring decisions at the highest levels often favor familiarity over pure qualifications.

    2. Discipline and positioning matter more than perfect timing
    From building a 6–12 month emergency fund to being selective about roles, Mark emphasizes control over your circumstances. His philosophy: financial discipline creates career freedom, and career freedom allows better decision-making.

    3. The gaming industry runs on yield, not sentiment
    Casinos operate with ruthless clarity: customers are segmented by value, and resources are allocated accordingly. High-value players get everything; low-value ones are ignored. This highlights a broader business truth: not all customers (or opportunities) are equal. The smartest operators understand where value is created and focus their energy there.


    Mark Wayman on LinkedIn
    https://www.linkedin.com/in/markwaymanlv/

    Cayuga Hospitality Consultants
    https://cayugahospitality.com/

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    26 m
  • 235 | Lucky Breakdown
    Mar 17 2026

    Jascha Kaykas-Wolff is the CEO of Visiting Media and a longtime tech leader who has helped shape digital marketing at companies like Yahoo, Microsoft, BitTorrent, and Mozilla. Raised in a socialist collective outside Eugene, Oregon, by a pioneering rock concert promoter, he grew up thinking deeply about systems, autonomy, and how teams work together. Susan and Jascha talk about AI acceleration, authentic leadership, and agile innovation.

    What You'll Learn
    • Breaking into hospitality tech by showing up, meeting operators, and building real relationships
    • How growing up in a collective shaped a leadership philosophy of autonomy and accountability
    • The difference between meritocracy and psychological safety in organizations
    • How data and conviction helped pitch Bill Gates and Steve Ballmer
    • The surprising leadership lesson hidden in a mustard stain
    • Why curiosity—not credentials—is the most valuable career skill today
    • Practical ways hospitality professionals can start experimenting with AI immediately
    • Using AI to research guests, build microsites, and automate everyday work
    • How Visiting Media uses real-world capture plus AI to power hospitality sales
    • The importance of "trust but verify" in an AI-generated world
    • Why the next five years may bring a renaissance of independent hospitality businesses


    ***

    Our Top Three Takeaways

    1. Great leaders create environments where ideas feel safe to share

    Jascha argues that true meritocracy rarely exists in organizations, but leaders can still create conditions that allow good ideas to surface. The key is psychological safety: team members must feel comfortable proposing ideas, even imperfect ones, without fear of ridicule or punishment. When people feel safe to contribute, ideas improve through collaboration, and organizations ultimately make better decisions.

    2. AI is today's version of the early internet—curiosity is the most important skill

    Jascha draws a strong parallel between the current AI moment and the late-1990s internet boom. Just as many experts dismissed the internet back then, many companies today restrict or underestimate AI. His advice is simple: start experimenting now, whether you're a front desk agent researching VIP guests or a marketer building quick microsites, because the professionals who develop AI fluency early will have a major advantage in the next five to ten years.

    3. AI may level the playing field between independent hotels and large brands

    One of Jascha's predictions for hospitality is that AI will enable a renaissance of independent operators. Historically, large brands and management companies had an advantage because they controlled marketing resources and technology. AI tools are lowering those barriers, enabling smaller properties to build software, marketing assets, and digital experiences quickly and cheaply.


    Jascha Kaykas-Wolff on LinkedIn
    https://www.linkedin.com/in/kaykas/

    Visiting Media
    https://visitingmedia.com/

    Cayuga Hospitality Consultants
    https://cayugahospitality.com/

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    45 m
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