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The Zero in Formula
- The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation
- Narrated by: Todd Belcher
- Length: 5 hrs and 25 mins
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Publisher's Summary
The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company.
The stats don't lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline.
Why?
Geelen argues that if you look at the most successful businesses throughout history, you will find a common formula. The businesses that have been able to rise to the top of their sector and thrive throughout economic downturns, industry disruptions, or even a global pandemic were all built on a foundation of being customer centric and innovative.
Building a company, an organization, a school, a church, or a team that reaches the level of customer-centric innovation (CCI) required to be a leader or disruptor in your industry - with long-term sustainable success - requires intention and a plan. This audiobook gives you the right pieces to your puzzle. This audiobook helps you understand how to build a proper foundation. This audiobook is your recipe.
In The Zero in Formula we walk through the recipe together. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will understand what it means to be truly innovative, with principles and practices you can implement. You will be guided through the recipe step-by-step to build your successful foundation. You will learn from stories and examples of other businesses and their successes and failures.
Whether your business is just starting out and looking for a blueprint to follow over time, or an existing business that realizes you need to make some corrections and get back on a better course, this audiobook is your guide.
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What listeners say about The Zero in Formula
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Kunde
- 12-14-21
Very inspirational book.
I found many areas were implementing the ideas from the book will certainly improve my business
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Story
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
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the best!
- By Brian Noegel on 03-14-20
By: Steve Anderson, and others
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Eye Opening and Helpful
- By Mike on 04-26-17
By: Josh Steimle
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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Experimentation is key. Do it faster.
- By Anonymous User on 02-16-21
By: David H. DeWolf, and others
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- By: Jim Stengel
- Narrated by: Marc Cashman
- Length: 10 hrs and 19 mins
- Unabridged
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Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.
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Connecting the dots of Organizational leadership
- By Brenda Haskin on 08-26-15
By: Jim Stengel
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The Heart of Business
- Leadership Principles for the Next Era of Capitalism
- By: Hubert Joly, Caroline Lambert - contributor
- Narrated by: Hubert Joly, William Sarris
- Length: 7 hrs and 16 mins
- Unabridged
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Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.
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We do need leaders who can anchor strategy in a Noble Purpose.
- By Angela on 07-03-21
By: Hubert Joly, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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The Little Black Book of Innovation
- How It Works, How to Do It
- By: Scott D Anthony
- Narrated by: Sean Pratt
- Length: 6 hrs and 3 mins
- Unabridged
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Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D.
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Great Innovation Overview Summary
- By G StJoe on 04-28-12
By: Scott D Anthony
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Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- By: Richard Banfield, Martin Eriksson, Nate Walkingshaw
- Narrated by: Mitchell Dorian
- Length: 7 hrs and 41 mins
- Unabridged
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This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
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Good interviews but very general.
- By Amazon Customer on 06-06-22
By: Richard Banfield, and others
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Beyond the Obvious
- Killer Questions That Spark Game-Changing Innovation
- By: Phil McKinney
- Narrated by: Ray Porter
- Length: 7 hrs and 19 mins
- Unabridged
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Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.
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Don't Waste Your Time
- By Dave Nelson on 02-12-12
By: Phil McKinney
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- By: Amos Schwartzfarb
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Best sales playbook I have read
- By Marcus on 09-17-20
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others